Heading our excellence function „Consumer Engaging“, driving innovative communication approaches for product launches and backbone business with focus on social media, influencer relations, consumer review generation, trade fairs and product training, via global strategies, campaign & content toolkits and test & learn pilots in key countries in close alignment with category marketing departments Disciplinary team lead of five (senior) social & influencer marketing manager, coached two members to become company wide acknowledged experts in social media content production and consumer reviews managementTransforming our social media approach into a Community Commerce strategy, where we put creators at the heart of our (social media) marketing and production, saving us 2/3 on costs for brand content development and increasing our content’s virality by up to 50% Establishing a global routine to generate consumer reviews for key products in countries; syndicating reviews across markets, resulting in an average rating lift of up to 3.0 stars and volume increase of up to 3000% on dedicated SKUsRethinking our approach to product launches with a strong social first mind-set resulting in pilot launch in key country to spend majority of their budget on creators and social media marketing

Established the role of „cross category excellence in social media engagement“ for small domestic appliances on a global level; set up and executed pilot projects for influencer marketing in core countries, resulting in a first strategic guidance on how to work with creators Drove development of the first social media strategy for Bosch Home Appliances to streamline brand image, resulting in more consistent topic and visual coverage on local channels

Developed channel and content strategy for Siemens Home Appliances, production of the first collaborative toolkits of editorial content assets with key countries, enabling countries to tell holistic brand stories on social Managed sponsoring contracts in alignment with Siemens AG

Executed the very first draft of BSH’s global, cross-brands social media strategy with focus on issue management, customer service ramp up and content marketing Established routines for global brands to align with local market partners on social media communication

Led a team of two (junior) PR & social media consultant with focus on FMCG / personal hygience & grooming clients

Learnt the bread & butter work of public relations for international clients, including classic media relations, reporting, project management and pitch support

* Produced texts and clips for news and lifestyle radio * Involved in work and tasks for a major radio station’s editorial office* Conducted street surveys * Assisted live broadcastings at event locations

* Assisted with press office work including composition of press releases* Supported Parliamentary and Campaigns Officers on a daily basis* Gained in-depth understanding of PR activities for non-profit organisations* Edited White Papers on lung conditions

* Editorial department* Researched for daily and weekly radio formats and shows* Conducted of interviews at regional events with regional politicians* Cut of audio material and producted broadcasting material

* Edited news for radio lifestyle and celebrity news* Conducted interviews with celebrities* Composed broadcasting material and editorial text

* Composed news and entertainment stories for mobile messaging services* Contributed editorial work for local newspaper * Attained ability to compress important information to a few words

* Supported a family of five; Cambridge Certificate in Advanced English, Grade A.