Sabine Goris Email & Phone Number

Hamminkeln, Nrw, De

Nanaimo, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, Canada Area

PRODUCT (RE-) LAUNCHES… Researched, planned, managed and directed brand and category strategies for the Canadian market. Briefed and managed design agencies and promotion agencies for consumer education as well as artwork redesign and communication for re-launches.ETHNIC MARKETING...Researched, planned and managed ethnic strategies to educate and attract ethnic consumers in the Canadian market. Successfully launched an ethnic "bi-cultural" marketing strategy, comprised of online and offline advertising, in collaboration with a renowned Canadian agency.BRAND AWARENESS…Critical analysis of sales data with internal / external collaboration to advise most effective promotion strategies. Efficiently managed marketing and trade budgets to achieve high return on investment and built brand awareness while functioning within budgetary constraints.DIGITAL MARKETING…Launched brand pages, accounts and social media plan. Implemented strategies for using social media channels for marketing purposes. Managed updates on brand and company websites in order to increase traffic and conversion through advertising.TRADE MARKETING…Researched, designed and implemented trade marketing strategies in order to attract consumers' attention at POS and increase impulse purchase. Represented the company and brands in international trade shows.CATEGORY REVIEWS…Led the category analysis for customers to provide category, brand andproduct insights. Advised on tactical opportunities and strategic direction to influence overallcategory growth.

Vancouver, Canada Area

Created a lasting impression among consumers, increased product sales and market share while monitoring market trends, and marketing activities to ensure the right message is delivered. Working closely with many teams, including product developers, researchers, senior management and creative agencies to make sure the company brand value and image are followed. Reported to the VP of Marketing.RAPID GROWTH...Thrived in a fast-paced entrepreneurial CPG business by contributing to a 300% company revenue growth rate year over year since 2011. Contributed to significant growth through increased awareness and trial with new accounts.BRAND IDENTITY...Created brand identity and architectural system to drive consistent branding across the organization for all brands. Focused on effective consumer communications including print, packaging and promotion materials resulting in increased brand awareness. PRODUCT (RE-) LAUNCHES… Researched, planned, managed and directed brand and category strategies for all 3 brands globally. Developed and initiated new product assortment and pricing strategy, supporting the growth of the brands. Briefed and managed design agencies and promotion agencies for customer education as well as artwork redesign and communication for re-launches.SOCIAL MEDIA…Launched brand pages, accounts and social media plan. Implemented strategies for using social media channels for marketing purposes.DIGITAL MARKETING…Managed updates on brand websites and increased traffic and conversion through advertising.TRADE MARKETING…Represented the company in trade shows such as NACS, Natural Products Expo East and West.

Vancouver Und Umgebung, Kanada

FIRST MARKETING PROFESSIONAL…Conducted brand inventory and developed first marketing plan. PROMOTION…Developed strategies, briefed and managed promotion agencies for customer education, advertising and sampling programs. Created, managed and purchased advertising through print and online.BRAND METRICS…Created brand health dashboards tracking SKU performance by sales, client volume, inventory, merchandising, marketing trends, key competitors, risks and opportunities.EVENT MANAGEMENT…Managed and planned highly successful consumer events and trade shows by creating marketing assets and team programs that led to 2x impact at the event.

Düsseldorf Area, Germany

PRODUCT MANAGEMENT…Managed product innovations, product launches and re-launches in collaboration with research & development, supply chain and operations to strengthen and enrich the brands. Analyzed the national as well as international markets and competitors, in order to develop concepts that meet the needs of the customers in different countries and support the growth of the brands.GLOBAL STRATEGY…Developed market-related concepts that had a direct impact on international business, which in turn assisted in boosting sales growth and capturing market share.Trade Marketing…Developed and controlled sell-out/sell-in initiatives to introduce new products and sales promotions for the purpose of increase sales volume and market share. Represented the company in international trade fairs e.g. PLMA's World of Private Label in Amsterdam.

Emmerich, Germany

EXPORT MANAGEMENT…Processed the logistic handling of export orders from freight to loading space, in order to organize the transportation on schedule to achieve customer satisfaction. Created customs and shipping documents and coordinated customs processing in collaboration with Customs Offices for efficient international transportation.

Emmerich, Germany

PRODUCT (RE-) LAUNCH…Managed, monitored and optimized products for the consumer business encourage customers to make a purchase and to place orders.SALES SUPPORT…Drafted annual sales and revenue statistics that was acquired from customer’s product lines and tailored monthly planning based on forecasting the growing trends of favorable candies and developed necessary promotions.

Emmerich, Germany

Yoga Teacher Training 200 Hours, Hatha Yoga

Master Of Business Administration / Master Of Science In International Business, Business, Management, Marketing

Bachelor Of Arts - Ba, Business Administration