Lead for all creative projects for Landscape Effects Group, including Landscape Effects Design, Rochester Place Golf Club, LFX Supply Centre, The Drive Magazine, Landscape Effects Property Management.

The Drive Magazine is a lifestyle and culture magazine.We cover issues in the community and outside our emerging city with heart, giving a platform for discussion through powerful imagery and heart-centered stories that discover our trials, tribulations, and triumphs. We unite across a variety of topics with one focus; an inspired world to live in. The Drive is not a new magazine, with 17 years of experience serving our community, our shift in direction will leave you truly empowered by the exceptional truths of everyday people who walk amongst us.

In charge of the creation and implementation of concept design and execution to align with marketing strategies. Maintain brand’s visual identity and standards. On set Art direction and layout design. Develop creative presentations and mood boards for prospective or existing clients.• Lead campaigns from start to finish – taking them from early strategic thinking through client approval to full and ongoing implementation.• Responsible for conception, design and execution that is aligned with all client needs and marketing requirements.• Responsible for creating and/or maintaining brand’s visual identity and standards.• On set Art direction and design layouts with an awareness of how it all ultimately effects production.• Work collaboratively and effectively with the Creative, Photo and Production departments to ensure client’s requirements and expectations are met or exceeded.• Develop creative presentations for prospective or existing clients.

Founded, incorporated and led a graphic design studio focused on small, emerging businesses looking to enter the market with a professional and innovative brand identityKey Achievements• Hired, trained, coached and managed a team of five design staff members, who delivered creative and professional design solutions, enhancing client corporate identity, marketing collateral and on-line website presence.• Raised company profits by 15% every year by developing partnerships with local and international businesses as a selling tool to compliment the company’s vision and create exposure and acquire new accounts• Developed productive relationships with external vendors, suppliers, photographers and designers, resulting in a motivated and focused team committed to delivering on time and within budget

Art directed promotional digests and weekly retail flyers, from initial concept to set planning, photo-shoots and final design; consistent track record of delivering creative results that exceeded clients’ expectationsKey Achievements• Partnered with client to address strategic and creative project development; frequently making recommendations to improve expected outcome while adhering to the seasonal brand concepts• Oversaw weekly projects from initial meeting to art direction and project release. Directed and motivated on-set teams to improve photography; leading to a frequent 0% re-shoot rate• Worked closely with on-set teams to plan and align upcoming photo shoots; from props to set displays, lighting and look and feel, consistently ensuring seamless shoot days• Led and facilitated software technical training sessions for the design department, resulting in increased team productivity and a process for file managementN.B. Full-time from December 2006 - February 2012. Freelance from February - September 2014.

Brand ambassador; managing the creative development, design and execution of apparel and home fashion projects. Collaborated with agency partners to deliver a brand vision across catalogue, flyers, digests, look books and special projects with diverse mandates including: interpreting business and marketing strategies, in store experiences, facilitating creative meetings and feedback touch points, providing solutions to address business needs, page layout and concept development, seasonal campaign and trend presentations, photography direction, on-set art direction, layout approvals and managing quality of final outputKey Achievements• Reviewed and assessed creative design and copy for catalogues and digeststo ensure overall brand compliance and consistency of look and feel. This included model selection, photography direction, attending photo shoots, design and managing the quality of the outputs. A national consumer survey proved a shift and elevation in consumer brand perception resulting in increased profits and client acquisition and retention• Directed and approved photo shoots with ongoing special projects. Guided stylists, photographers and art directors on-set• Cut down agency partner fees by creating processes to better influence upfront page design direction and image selection• Helped increase sales by 50% in women’s apparel by implementing layout templates as style guides to address communication issues between client and agency that created a company-wide consistent look and feel with a focus on product presentation