Successful projects as an interim manager in general management and in sales/ marketing, as consultant in transformation/ digitalization, market entry, data analytics and branding strategies and as coach with focus on executive leadership.

Need to strengthen your team with senior developers from Portugal for your projects? Please get in contact with me.Managing Director (Geschäftsführerin) as of Nov. 23 - after several years of independent work for this company.

Helped companies successfully to unleash their full potential, with the customer in mind, and with the best individual possibilities via new technologies, automation, data science & AI. Certifications in Adobe and salesforce solutions, as well in design thinking, agility and automation/ ai. Led and sold successfully projects on marketing automation, data-driven marketing, analytics, retail media and customer journey.Followed by a sabbatical and several projects as an independent consultant and Interims-GM, particularly in the branding and data-driven marketing area.

General Manager (Alleingeschäftsführer) for a profitable double digit M € entity. Successful transition from founders of a team that was based completely on agile methods & mindset. First few weeks as Interim/ freelance. As of September fully employed. Grew business significantly via development and implementation of a new sales strategy and re-focus of customer service. Generalist with some focus on marketing and sales. Supported companies with their CPaaS platform and messaging for marketing, authentication (2FA etc.), notifications along various journeys (customer, guest, employee, ...) as well as customer and employee engagement via meaningful conversations. National and International. LINK Mobility Group: a European leading provider within mobile communications/ CPaaS, specialized in mobile messaging services, mobile solutions and mobile data intelligence.

Led business unit for media intelligence & insights and a SaaS solution/ B2B platform which monitors advertising. Team of 40. Prepared team for transition to Nielsen as business was acquired beginning 2019.Successfully led change and International new product development initiatives. Led successful project to enable monitoring for digital advertising also for programmatic inkl. launch in 2017 & 18. Launched international new platforms into the German market. Sold B2B SaaS-solution and consulted clients particularly digital and social media, media mix, communication and marketing strategies, creating an holistic customer journey, collaboration with agencies, brand positioning and how to deal with the complexity of the martech ecostystem (CRM, DMP, IAM, retargeting etc.)Ebiquity: Leading international consultancy focused on media & marketing strategies

Helped companies to take full leverage of existing insights by turning these into strategies for the customer journeyInitiated change management at clients to speed up usage and digitization; entrepreneurial workSold successfully SaaS platform to new clients in retail and consumer goods. Market Logic: Highly innovative SaaS/ B2B platform helping companies to use past insights for future decisions, incl. AI approaches

Director Analytic Consulting (Data Science) DACH-Benelux-Eastern Europe (01/11-04/13): Member of Country Management Team Germany; led international consulting unit of Nielsen (60 consultants), developed successful strategies for portfolio decisions, marketing-mix, price hierarchies, promotion policies, assortment; based on data models/ algorithms, e.g. marketing-mix models; for CPG and retail clients, accelerated growth of business especially in Eastern Europe; initiated knowledge transfer from Germany to other countriesDirector Retailer Services (04/07-12/10): Member of the Country Management Team; consulted German retailers on different strategic and operative questions: e.g. consumer and shopper behaviour, assortment strategy, pricing, promotion, future of certain formats, influence of online/ digitization; bought data from German retailers (for retail panel); developed teams (35 consultants), consulted at top-management-level and established several new contacts, drove behavioural change and reorganisation with very good results (incl. off-shoring), developed new consulting approaches (to move from data provider to consultancy), involved in M&A

Project Leader Corporate Development (02/05-03/07): developed new omnichannel vision - in cooperation with managing directors, board etc.; helped to design and implement a new strategic planning process for group companies (on-line and off-line commerce) Project Leader Direct Marketing Beauty (10/02-01/05): evaluated and implemented a new strategy for the main catalogue of Otto; launched a new, innovative Beauty & Wellness-catalogue incl. innovative online execution, supplier set-up, communication and cooperation with agencies (etc.)

Developed strategies and business models in consumer goods & retail, telecommunications & banking with a focus on marketing, sales, growth potentials, M&A and organisationCreated additional value for clients (several M€)

Area Manager Scandinavia (02/99-07/00), Marketing: developed and implemented marketing strategies for prestige fragrances (e.g. Hugo Boss, Laura Biagotti), grew business by double digit % with a stable budgetKey Account Manager/ Field Manager (04/97- 01/99), Sales: negotiated with the customer Tengelmann, developed innovative approaches in Category Management/ Efficient Consumer Response, grew business well above the market and the customer