Sabinna Rachimova is an opinion leader for the future generation of creatives. After graduating from Central Saint Martins College of Art and Design, she worked for the leading fashion house Christian Dior and contemporary London brand Mary Katrantzou. As a child, she learned traditional soviet handcraft from her grandmother, developing a deeply ingrained appreciation for the craft. This early influence was a key inspiration for her namesake brand. As a double immigrant (born in Central Asia, raised in Europe, and now based in London) Sabinna is incredibly passionate about inclusivity and equal opportunities.Sabinna is also a consultant with a focus on fashion start-ups and education across Europe and the UK. Since 2018, she has lectured at the University of Arts London, teaching on the MA Fashion Entrepreneurship & Innovation course, focusing on sustainable business concepts to encourage her students to disrupt the industry. In 2019, Sabinna was named one of Forbes 30under30 DACH for her achievements as an entrepreneur in the sustainable fashion industry, in 2022 as Drapers Ones to Watch and in 2024 Sabinna won the Arts Awards in the category Sustainability and Social Justice.