Drives all aspects of consumer-facing messaging, encompassing packaging, digital, PR and social media across all communication channelsSpearhead the development and execution of the marketing strategy, ensuring alignment with the company's overall strategic directionManage PIP Budget and MDF budget that is aligned with marketing leads and sales strategyOperationalise and execute co-marketing activities with key partners (OEMs, distributors, resellers, technology and development)Set joint targets and reporting standards with each partner to ensure leads via marketing efforts are captured, and ROI are measurablePartner with distributor and channel marketing team to execute strategic marketing programs and activitiesManage the entire lifecycle of marketing campaigns from planning to budgeting, designing collateral, tracking ROI and evaluating campaign effectivenessConceptualises designs and executes creative and marketing strategies for all products and category launchesLeads all marketing aspects, engages with PR and media to drive communications, handles trade marketing, and liaises with retailers to embed the marketing strategySuccessfully steers a team of creatives, exercising strong leadership and influencing skills to ensure the team remain commercially focused and displays creativenessCultivates and maintains robust professional relationships with key stakeholders, including external agencies and media owners associated with media buying, brand and product marketing, and design agencies for trade marketing

Recognised for passion and enthusiasm for marketing, and assisted the operational team with the marketing activities and campaign administrationSupported digital strategy through the production of social media and website content, newsletter, articles, blogging and digital analytics; collaborating effectively with sales teams to capture the tone of voice and critical demographicDeveloped a rich set of resources relating to corporate events to contribute to overall marketing and PR strategy, including networking, client workshops, and national tradeshowsResponsible for production of promotional materials for national tradeshows, including gifts, newsletters and raising awarenessPlayed a crucial role in website content build from concept to launch stages, fully implementing SEO linked to social media and blogs to maximise google analytics performanceUtilised internal systems and resources, including analytics and CRM reporting to gauge campaign success, the event generated leads and conversion ratio

Managed production for all marketing projects, coordinating internal workflows, procuring resources, and creating timelinesFacilitated execution of end-to-end campaigns from planning and development to analysis and reportingDeveloped and reviewed detailed marketing design and content briefs on timeLiaised with the Brand Design Specialist and the Senior Writer to plan, allocate, and organise content production schedules and deliverablesActed as Account Manager to support internal clients by assessing and delivering their requestsWorked with Marketing Specialist to develop the budget, process purchase requisitions, manage contracts, and coordinate meetings