Provide business and technology consultancy for small businesses to test and envision ideas for growth and scale, through agile mobile prototyping and frontend digital apps with backend cloud services. Engage product owners through iterative cycles of product planning, design, development and testing, leveraging on UX design principles, continuous feedback and product refinement and suitability for the intended users and markets.► Prototyped a working Progressive Web App (PWA) for a hotel inventory rental service that allow guests to rent a motorcycle or book a massage. Supports scheduling of service and billing consolidation in room invoice. Built on Node.JS, ReactJS and Google Firebase Platform leveraging on Service Workers for caching and push notifications► Prototyped a working native mobile app to connect local businesses and the public through an appointment-based scheduling service, that help service providers expand their market reach beyond their brick-and-mortar models. Built on Node.JS, React Native and Google Firebase Platform with third-party booking engine integration

Plan and oversee product and marketing strategies for growing the brand and business. Defined flagship products and online retail channels as core lines of business. Established physical lab for production and streamlined operational bandwidth from order to production and delivery.► Defined growth strategies to scale organically, through low-risk and low-cost setups from home-based operations to commercial production lab, keeping retail footprint minimal but impactful► Sustained an agile business model that responds to change in business direction and feasibility, shifting focus and resources effectively from B2C to a B2B (retail to supply)

Pre-Sales : National Health Integrated Pharmacy System--------------------------------------------------------------Solution an enterprise-level integrated platform to link-up and orchestrate all pharmaceutical functions and services across Singapore, responding to RFI by MOH. Conduct in-depth analysis and assessment of existing business flows and pain points across various systems - engaging pharmacists, vendors and IT arm of MOH, towards solutioning a comprehensive streamlined ecosystem that addresses the business goals and requirements of a digital business transformation for pharmacy services.► Architected digital platform services based on a harmonized data bank and a multi-tenanted pharmacy information system custom built on .NET and Dynamics CRM, provisioned on a hybrid cloud with downtime capabilities► Identified and analysed all integration points for trans-system flows, business rules and drug translation services. Designed for scale, speed and monitoring with Mulesoft and custom .NET API gateway for pharmacy service endpoints► Estimated project costs and timeline based on design and resource availability using internal estimation models and methodologies ► Extended design features to support remote pharmacy services for the public so that prescription processing, collection and delivery are optimized and distributed across Singapore

Account Manager, IT Planning and Innovations Centre, Inland Revenue Authority of Singapore--------------------------------------------------------------------------------------------------------Responsible for planning and managing project initiatives, major operational processes, issues and enhancements. Key innovations driver to transform existing and disjointed business processes into seamless digital services that cut operational costs, improve productivity and tax payer experiences.► Launched newly refreshed mytax portal for taxpayers with optimised and personalised e-services flow that incorporated UX principles through UX design methodologiess► Conducted division-wide focus workshops to study and propose an Email Management Response System that supports intelligent and automated routing and escalation to case management services, provids consolidated views on contextual email correspondences, so that SLA response times and costs are reduced whilst increasing tax payer engagement quality► Collaborated with management, branch heads, vendors, SMEs and IT teams in overseeing and coordinating efforts for promoting and building new innovative ideas and solutions► Conducted feasibility studies and turning them into value-adding deliverables to improve customer service excellence► Designed new issue resolution procedures and improved business processes to increase service response times and productivity for Enforcement and Accounts Processing divisions► Adopted agile practices using SCRUM methodologies and tools as the innovations pipeline were centered on Proof-of-Concepts► Accomplished mobility initiatives that demonstrated the concepts of mobile first and responsive design, leveraging on mobile development, HTML5, jQuery, JavaScript, WCF► Conducted IT Assessment Workshop Exercise with division heads on Intelligent Processing & Analytics as part of IRAS Digital Agenda to define the new strategic roadmap for a digital transformation

Team lead for driving CRM core product built on custom .NET framework. Applied new technologies and improvements on UI and architecture to meet long term and feasible software goals. Periodically reviewed and analysed issues and shortcomings to propose enhancements and direction for product roadmaps. Worked closely with team members to collaboratively analyze, design and implement project specific customizations for various clients. Traveled overseas for requirement gathering, project roll-out, deployment and training at client sites. ► Improved software architecture to cater for a centralized and customized business logic that is project specific while still using a shared assembly for the core API.► Optimized deployment procedures with customized tools to achieve shortened roll-out times within hours. Created installers for support team to deploy whole solutions for various environments.► Devised and implemented data migration and synchronization mechanisms between legacy and new systems to run in parallel through a staging database using controls, data validation and error reporting.► Planned and produced training materials, and conducted training sessions on product introduction, installation, configuration and support for partners and vendors.► Built back-end WCF service platform for mobile integration with core CRM product using JSON and XML transformations as messaging formats. Performed security and performance tests on exposed interfaces.

Implemented and managed new IT systems to improve business operations and productivity. Introduced new marketing methods and technologies to enhance the company’s exposure into new and wider international markets.► Developed and administered the corporate website, consolidated all products under different brands and target markets► Transformed and revamped company network infrastructure and processes by overhauling old systems and business processes – replaced expired hardware, implemented broadband connectivity, centralized emailing, filing, printing and backup operations and conducted training sessions for staff► Marketed our products and services as exporters to new regional and international clients through specialised trade networks / memberships / trade fairs and exhibitions

Implemented a centralized IT system for different field offices to communicate and share data in a single working environment. ► Developed, implemented and maintained a centralized network using Windows Server 2003 for fax, email, print and filing operations► Administered and maintained client / server privileges and security► Designed advertising posters, brochures, logos and slogans and distributed them through appropriate marketing channels► Supervised and trained corporate staff in the use of computers, networks and their applications

Ensured that the back end accounting servers were operating efficiently to serve front end ticketing services and invoicing.► Implemented LAN network using Red Hat Linux 7.0 Server using SAMBA for Windows XP client computers► Configured back-office accounting database into the server using PostgreSQL as ODBC protocol between Red Hat Server and Windows XP workstations► Supervised the development of the corporate website using Galileo Booking Engines