Developing and executing comprehensive brand strategies at BlueSteps, a crucial arm of AESC, to drive brand awareness and sales through innovative campaigns. Spearheading the rebranding of the BlueSteps website and product, managing a seamless migration to a new system, enhancing user experience, and optimizing operational efficiency. Leading a dynamic marketing team, ensuring projects align with marketing objectives and are successfully delivered.Instrumental in launching and marketing partnerships, notably introducing the innovative VeriBlue Digital Wallet for real-time credential verification. Initiating and conducting impactful webinars, workshops, and creating networking events to foster engagement and knowledge sharing. Authoring extensive monthly career guides, overseeing diverse content creation, managing multi-channel marketing, and playing a pivotal role in influencing product development and shaping the overall strategy, contributing to the growth of BlueSteps' revenue stream.

BlueSteps, the global career service of the Association of Executive Search and Leadership Consultants (AESC), supports executives with strategic job search, career mapping and navigating executive search. As Senior Manager at BlueSteps, part of AESC, played a pivotal role in managing marketing projects to boost brand awareness and sales. Orchestrated and led a series of successful webinars, connecting industry experts and global audiences, thereby fostering knowledge exchange and enhancing the brand’s reputation. Drove content creation, producing insightful monthly career guides, and effectively managed email marketing, social media, and video concept development. Established and nurtured connections with top business schools worldwide through the prestigious Global Business School Alliance program, solidifying BlueSteps’ standing in the executive career advancement sector.

UNiDAYS is the world’s largest student affinity network, with 10M verified members. I lead the teams that manage content and audience development across all owned and operated channels, with a focus on product and rapid growth in the US, and a revenue focus for ROW. I manage 5 people across 4 offices, along with the global production and audience budgets (<$300k). My team also owns the marketing and execution of all sponsorships, awards and bespoke branded content.I reinvented the US member experience, overhauling and relaunching the app in March, and pivoting to an app-first programming strategy that led directly to a 92% increase in daily users (DAU) and +112% in average monthly sessions in the first 3 months post-launch. This has also led to a 34% increase in members YOY (June).

As Head of NA Content & Social Media I focused on audience strategy and growth through social media marketing campaigns requiring a deep understanding of both editorial and influencer strategy, as well as paid social media buying and amplification on behalf of UNiDAYS & our partners.

UNiDAYS is a multi-channel student acquisition and retention platform deployed to over 250 major fashion and digital service brands worldwide, generating our clients over $1b in annual revenues.Trusted clients across the US, UK and Australia accessing our highly valuable 18-24 year old user base include ASOS, H&M, Apple, Topshop, Spotify, Levi's, GAP, Ann Taylor, Benefit Cosmetics, Urban Outfitters, UGG Australia and The Iconic.

Focused on audience strategy and growth through social media marketing campaigns requiring a deep understanding of both editorial and influencer strategy, as well as paid social media buying and amplification on behalf of UNiDAYS & our partners. Owned and operated the UNiDAYS blog & official social channels.

BeautyBooked was the “Open Table” for salon & spa appointments before they were acquired by StyleSeat in 2016. I had two main functions during a time of rapid (100% YOY) growth. (1) The client-facing management of our strategic partnership with Allure Magazine and (2) The internal lead for developing our presence and voice across all owned and operated channels.Day-to-day, I directed our social & editorial output (including the launch of social media channels/strategy and development of our influencer strategy) leveraged my expertise with key stakeholders at Allure magazine and reviewed luxury NYC salons & spas.

As Assistant Editor, I conceptualized and wrote The Plus Side, DailyCandy’s revolutionary monthly plus-size fashion articles, and authored the weekly fashion/pop culture article Above the Fold. My primary focus was story production; fact checking, copy writing and editing, photo requesting, and community management of official social media channels. I also created content and facilitated DailyCandy presence at: Fashion in Film, DailyCandy Bazaar, New York Fashion Week, SXSW, and Ultra Music Festival.

• Served and prepared upscale events and dinners in dining room • Developed personal relations with an exclusive customer base • Managed several tasks at once between the kitchen, dining room, bar and customer

• Increased client awareness, assembled and maintained press books and kits• Supported CEO in all daily tasks• Planned and coordinated schedules between clients and account managers

• Supervised the day-to-day calendar for the senior director• Designed electronic file systems and maintained electronic and paper files