Sabra Jan Willner

Sabra Jan Willner Email and Phone Number

Fractional CMO @ Fractional Marketing Leader
Boulder, CO, US
Sabra Jan Willner's Location
Boulder, Colorado, United States, United States
Sabra Jan Willner's Contact Details
About Sabra Jan Willner

Intellectually curious and strategic B2B marketer known to hunt new revenue opportunities and create unexpected, integrated campaigns. Foundation set at agencies known for building impactful and lasting brands, united with leadership experiences in Fortune Global 500 technology companies. Multi-capable growth conductor who tackles big problems, builds solutions that work, and drives results through inclusive leadership. Loves a good challenge and a good dessert, not necessarily in that order.Core Qualities:• Business-savvy contributor to the senior leadership table with 15+ years of marketing leadership.• Highly strategic to drive outcomes while also hands-on to ensure success.• Customer-centric, brings voice of the customer into discussions and strategies.• Product marketer focused on go-to-market.• Brand builder, cross-channel demand generation marketer.• Collaborative change agent, leads and inspires in pursuit of a unified vision.Core Competencies:• Build, mentor, and manage high-performing marketing teams.• Break down silos, especially between sales and marketing.• Work closely with sales and product to drive growth of existing and new solutions.• Build consensus, work effectively across all levels of an organization.• Utilize experience to develop channel-specific marketing strategies.• Apply experience with CRM, marketing analytics, and business intelligence.• Manage annual marketing budgets with positive ROI of marketing spend.Organizations:SELECT CLIENTS: IBM, Lenovo, Avaya, BearingPoint, Symantec, DoubleClick (acquired by Google), General Mills, P&GWORKED FOR: Lenovo, CA Technologies, Saatchi & Saatchi, Ogilvy & Mather

Sabra Jan Willner's Current Company Details
Fractional Marketing Leader

Fractional Marketing Leader

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Fractional CMO
Boulder, CO, US
Sabra Jan Willner Work Experience Details
  • Fractional Marketing Leader
    Fractional Cmo
    Fractional Marketing Leader
    Boulder, Co, Us
  • Altvia
    Chief Marketing Officer
    Altvia Apr 2024 - Present
    Broomfield, Co, Us
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  • Altvia
    Senior Vice President Marketing
    Altvia Sep 2022 - Mar 2024
    Broomfield, Co, Us
    Technology to transform the markets that transform the world.
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  • Blue Sky Bridge
    Board Member
    Blue Sky Bridge Mar 2021 - Present
    Boulder, Colorado, Us
    Blue Sky Bridge is a crucial advocate for Boulder County’s children. It is the place where children and their non-offending family members come to receive the help and support they need in a comfortable environment that respects their privacy. BSB is a nonprofit organization that uses the Child Advocacy Center model to create a child-focused approach to abuse investigations in partnership with law enforcement, social services, and the District Attorney’s office. Over the past 25 years, BSB has supported more than 10,000 children and family members. All programs are offered free of cost. As a board member serving in my first 2-year term, I support the BSB mission by guiding critical business issues, including policy, budget, fundraising, and strategy. Blue Sky Bridge helps to make Boulder a special and safe place. Please join me in supporting the future of Boulder County’s children. https://blueskybridge.org/get-involved/
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  • The Fund
    Member
    The Fund Feb 2021 - Present
    New York, Us
    The Fund Rockies: we believe in the cities we live in, we believe in their people & possibilities, and we believe in giving back to the communities that helped us get to where we are today.Having begun in NYC, the Fund invests in mission-driven, technology-enabled companies at the earliest stages. We focus on teams that are moving the world forward by using technology in powerful ways. We seek those who care about people and our collective future, further, who are driven by a deep sense of purpose to turn big ideas into tangible businesses. https://thefund.vc/portfolio/As a member of The Fund’s Rockies board, I join the founders, entrepreneurs, investors, and other startup executives to inform strategy and mentoring activities, offering my expertise to support both the organization and selected local, next-generation entrepreneurs. More information: https://thefund.vc/community/rockies/
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  • Peak Community
    Member
    Peak Community Jul 2022 - Present
    Atlanta, Georgia, Us
    Peak Community is an invite-only community designed specifically for marketers who are passionate about learning new things and becoming 1% better each week. DM me if you are interested in learning more.
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  • Cybersecurity Marketing Society
    Member
    Cybersecurity Marketing Society Jul 2022 - Present
    New York, Us
    Cybersecurity is a dynamic, complicated and constantly changing industry. The Cybersecurity Marketing Society helps marketers succeed with community, resources and the latest industry information.
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  • Securends
    Senior Vice President Global Marketing
    Securends Sep 2021 - Aug 2022
    Atlanta, Georgia, Us
    With the increase of remote users and modern technology, critical data is crossing organizational boundaries and companies are grappling to understand “Who has access to what?” and “What are our security risks?” SecurEnds’ holistic compliance platform helps security and compliance individuals gain visibility with a single unified view across all applications and platforms – both in the cloud and on-premises. SecurEnds Credential Entitlement Management (CEM) and Governance, Risk and Compliance (GRC) solutions automates access reviews and GRC to help companies reduce risk to fortify their security posture, easily provide proof of compliance, and ultimately reduce audit fatigue. Achieving SOX, HIPAA, HITRUST et al. compliance and satisfying auditors has never been easier or more precise!First marketing hire, after closing a $21 million Series A led exclusively by Elephant.https://www.prnewswire.com/news-releases/securends-closes-21-million-series-a-to-democratize-identity-and-cloud-governance-865077947.html
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  • Sabbatical
    Summer Of Sabra
    Sabbatical May 2021 - Aug 2021
    As a double-decade, gratified workaholic, I did not fully anticipate the deep and pleasing gains I accessed by choosing to take a sabbatical. Having lived in Colorado for six years, my home state still felt new, with only the surface of its many physical and cultural offerings scratched. So, I explored, collecting vivid and joyful memories with my daughter (who still thinks it’s cool to hang out with mom), friends, and family. As an act of personal adventure, I replaced an AC and played with the impacts of healthy eating and increased physical activity. Still tied to my innate passions for marketing, supporting people, and generating positive change, I also provided free business counsel to friends and non-profits. My goals and drive remain unchanged, but my energy to achieve has been refreshed, fueled by dynamic experiences and new ties to my community.
  • Macrostax
    Chief Marketing Officer
    Macrostax Nov 2020 - Apr 2021
    Boulder, Colorado
    Hired as the inaugural Chief Marketing Officer for a bootstrapped health and wellness startup, I hit the ground running, swiftly combining, restructuring, and standardizing the marketing and customer success infrastructure for growth. I empowered the organization, focused capacity building. Having achieved the ambitious goals of my role—acquisition positioning, renewal and retention growth, elevated campaign execution—I installed succession tactics and moved on to pursue new opportunities for even more significant growth and impact.
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  • Lenovo Software
    Chief Strategy Officer
    Lenovo Software Apr 2020 - Oct 2020
    Tapped by CEO/co-founder to leverage strategic thinking and marketing expertise to drive revenue growth in new fiscal year. Focused on global expansion and go-to-market, hardware solution selling, and new product incubation.
  • Lenovo Software
    Chief Marketing Officer
    Lenovo Software Oct 2015 - Apr 2020
    As Chief Marketing Officer for Lenovo Software, formerly Stoneware Inc., focused on building a best-in-class marketing organization that drives significant business results and growth. Driving brand awareness and building a demand generation strategy with reportable and repeatable metrics. Delivering cloud-centric software solutions targeting consumer and commercial markets. Providing superior customer experiences with solutions that are platform and OS agnostic, while optimized for Lenovo devices.
  • Ca Technologies
    Senior Director, Channel Marketing - Global Partner Organization
    Ca Technologies Jul 2014 - Sep 2015
    San Jose, California, Us
    As Senior Director of Channel Marketing for the Global Partner Organization at CA Technologies, developed and executed innovative programs to support corporate channel strategies and gain exposure for global partner programs and resources. Worked to build demand generation best practices and new communications mediums and platforms for partners, including social and content marketing initiatives. Focused on the partner experience, served as an active member of the steering committee on corporate initiatives to enable and support partners.
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  • Ca Technologies
    Director, Global Partner Communications
    Ca Technologies Aug 2011 - Jun 2014
    San Jose, California, Us
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  • Ca Technologies
    Channel Marketing Program Manager, Data Management Csu
    Ca Technologies Apr 2008 - Aug 2011
    San Jose, California, Us
    Responsible for online customer experiences with the ARCserve and ERwin brands:+ Brand Site: http://www.arcserve.com, http://www.erwin.com+ eCommerce: http://www.shop.arcserve.com, http://shop.erwin.com+ Social Media: @arcserve, facebook.com/arcserve, youtube.com/arcserve+ Social Game: www.erwin.com/whybenormalIndustry recognition for arcserve.com: Silver W3 Award (2009) and Gold Hermes Creative Award (2009).Professional recognition: Q1 FY10 Heavyweight Champion, FY11 Marketing MVP2010 IPED Channel Masters ProgramDevelop and execute digital media strategies for the ARCserve and ERwin brands, as well as PPC and SEO.
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  • 27 Victoria Owners Corp
    Board Member
    27 Victoria Owners Corp May 2012 - Aug 2015
  • Renegade Marketing Group
    Vp, Account Director
    Renegade Marketing Group Dec 2005 - Apr 2008
    New York, New York, Us
    Recruited as Account Director by this fast-growing, boutique agency to provide business-to-business expertise, offer leadership as company transformed to an “integrated idea” agency, and diversify client roster.Provided marketing expertise for clients including Gale International, BearingPoint, DoubleClick, Avaya, Symantec, National Radio Astronomy Observatory (NRAO) and PR Newswire.Non-account activity: Supervised the Renegade Green Team, developed to educate the agency about the importance of being green and inspire environmentally friendly behavior.
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  • Ogilvy & Mather
    Partner, Account Supervisor
    Ogilvy & Mather Jan 2003 - Nov 2005
    New York, Ny, Us
    Held multiple marketing positions across the IBM account:IBM One Voice, a niche marketing program responsible for regulating consistent IBM branding and relevant target messaging in thirty-one emerging technology markets, including, Russia, Thailand, India, etc.IBM Sponsorship Marketing, leveraging sport properties (e.g. PGA TOUR, NFL, Grand Slam tennis tournaments) to build awareness around IBM service and product offerings.IBM Personal Computing Division (PCD), developed integrated marketing campaigns to introduce new desktop and laptop products.Assigned as key point person to develop the brand positioning and supporting integrated communication program to internationally launch Lenovo, an acquisition of IBM’s PC Division.Industry recognition while at Ogilvy included a silver Effie (IBM PCD TV, 2005), gold MIXX Award (Brand Awareness & Positioning, US Open On Demand, 2005) and Webby Award nominee (Lenovo, Whichsideareyouon.com, 2006).Non-account activity: Selected to administer Ogilvy’s 2005 college summer internship program project. Graduated from Ogilvy’s Interactive Marketing & Training Program and Mid-level Training Program.
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  • Saatchi & Saatchi
    Account Executive
    Saatchi & Saatchi Jun 2000 - Dec 2002
    London, Greater London, Gb
    Worked on the following accounts: Cereal Partners Worldwide, a joint venture between General Mills and Nestle, Betty Crocker Fruit Snacks (Fruit by the Foot, Fruit Roll Up, Gushers and Disney fruit shapes) and Tide detergent.Non-account activity: Graduated from Saatchi & Saatchi’s Management Training Program, 2000. Co-led the program the following year.
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Sabra Jan Willner Skills

B2b Marketing Strategy Strategy Channel Partners Demand Generation Multi Channel Marketing Integrated Marketing B2b Marketing

Sabra Jan Willner Education Details

  • Smith College
    Smith College
    Economics + International Relations
  • University Of Reading
    University Of Reading

Frequently Asked Questions about Sabra Jan Willner

What company does Sabra Jan Willner work for?

Sabra Jan Willner works for Fractional Marketing Leader

What is Sabra Jan Willner's role at the current company?

Sabra Jan Willner's current role is Fractional CMO.

What is Sabra Jan Willner's email address?

Sabra Jan Willner's email address is sw****@****ovo.com

What is Sabra Jan Willner's direct phone number?

Sabra Jan Willner's direct phone number is +121241*****

What schools did Sabra Jan Willner attend?

Sabra Jan Willner attended Smith College, University Of Reading.

What skills is Sabra Jan Willner known for?

Sabra Jan Willner has skills like B2b, Marketing Strategy, Strategy, Channel Partners, Demand Generation, Multi Channel Marketing, Integrated Marketing, B2b Marketing.

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