Senior Brand Manager for Wedding Registry, Design Trade Program and Brand Content StrategyExpanded team and responsibility to further develop strategies for Crate and Barrel customers including a greater emphasis on content: - Manage the marketing content strategy including the Editorial Calendar, Message Map and cross channel asset development process.- Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget.-… Show more Senior Brand Manager for Wedding Registry, Design Trade Program and Brand Content StrategyExpanded team and responsibility to further develop strategies for Crate and Barrel customers including a greater emphasis on content: - Manage the marketing content strategy including the Editorial Calendar, Message Map and cross channel asset development process.- Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget.- Develop relationships with Merchants to gain knowledge and insight on the seasonal plans to ensure content is focus is aligned with company goals. Show less

Brand Manager for Gift Registry and Designer Rewards.Responsible for managing two key businesses at Crate and Barrel. Crafting both acquisition and retention strategies to grow new customers and drive sales.Lead cross functional teams across Marketing, Creative and Ecommerce to ensure brand message is being communicated clearly and effectively across all channels to consumers.Oversee in-store registry events strategy and implementation of marquee events that drove brand… Show more Brand Manager for Gift Registry and Designer Rewards.Responsible for managing two key businesses at Crate and Barrel. Crafting both acquisition and retention strategies to grow new customers and drive sales.Lead cross functional teams across Marketing, Creative and Ecommerce to ensure brand message is being communicated clearly and effectively across all channels to consumers.Oversee in-store registry events strategy and implementation of marquee events that drove brand affinity and higher sales. Show less

Led the collaboration between multiple cross-agency teams creating holistic integrated campaigns, including traditional, digital, PR and retail touchpoints.Investigated the path-to-purchase and identified key opportunities to leverage a strategic role for the brand in different media channels. Brand: Kellogg's Special K

Led cross-functional teams in communications planning, creative development and production for a variety of different consumer-targeted touch points, including radio, tv, digital, print, out-of-home, and social media. Brands: Schwinn Bicycles, Mongoose Bicycles, GT Bicycles, Explore Minnesota Tourism, Pedal Minnesota

Acted as key liaison between the Merchant Clients and Marketing Creative Teams. Skillfully orchestrated the relationship between the Decorative Home Division and the Marketing and Creative partners for the weekly ad production and promotional campaigns.

Assisted the Boys’ Sportswear Merchants by coordinating new product set-ups, purchase order tracking to ensure on time delivery and management of vendor income, all of which contributed to a department “golden” financial performance in 2004.