- Grew the GT/MT business by 32% YTD highest growth in MEA vs AP.- Managed Trade budget through a clear segmentation of BDA optimizations, CWT, TFI, TPR.- Adjusted BDAs saving 3.2% YOY saving rebates.- Cracked the MT to deploy 9 cat-mans in 6 months in 4 customers.- Supported the team to deploy POG, theatre, cat-rationalization for the first time.- Lead and followed up with strategic customers to secure the BIC implementations in NPI/EPI toachieve target growth, ROI and YE landings.- Lead the team to gain 3pts shares in 2 captain categories.- Increased Checkout penetration from 85% to 91%.- Merged Activity/promo/seasonal calendars 23/24 for MT and DCOM strategic partners.- Planned and executed plans that led to 325% growth in DCOM, while saving 1.4MEGP.- Actioned insights by creating share defense plans resourcing from Nielson/Euromonitor andepos data and field competitive activities.

- Planned and executed shopper marketing events jumping from 3 to 14/yr focusing on KCPs.- Set and prepared building blocks, promotional menu based on seasonality calendar and supplyavailability to ensure stable pipeline fills and safe gross margins.- Deep dive analytically into customers’ epos, RR data across MT/Pharma and Dcom, throughanalysis to prospect the share of the business trajectory.- Managed multiple suppliers to create artworks, manufacture POSMs at best value, sustainableand rebrandable holding 30% more stocks in MT and Pharma.- Drove CFR from 80 to 94% through master rationalization and service level.- Planned and Launched brand NPD distribution strategy that lead to a record of 91% Speed toshelf within 3 days of launch.- Supported the implementation of Brand marketing plans and strategize sales team anddistributers to deliver the target.- Planned, Tracked TM budget closing YE with 30% savings worth of 26M.EGP.

Managed all categories in MT/GT»Achievements: obtained a record market share figures in trade channel by implementing a unique shopper marketing event which led the team to a 112% volume index vs PP index• Handled Commercial & Trade Marketing Initiatives in Kuwait- Worth over 13M$• Led Market Business Strategy Priorities Locally• Pro-actively worked with Sales Team on Quality Distribution, POS, and IMP• Analyzed Sell Out and Nielson Analysis and define action plans• Worked closely with Brand Team on shopper insights for further building brand equity• Responsible for Defining, Optimizing and Achieving Volume Growth and Trade budget• Provided Channel Category trends to support the development of Channel strategies• Champion regional activities & country specific promotional process per channel• Ensured effective and strong product development plans for product Launches• Coordinated and impress trade visits with Regional teams

• Handling Premium Key accounts and strategic Modern trade coops and Pharma in Kuwait• Developing collaborative partnerships with key strategic retailers• Set, Implement and negotiate Action Plans• Improve Service Level• On-Shelf Availability (OSA > 97%)• Securing Sales Fundamentals (Shelf Share, SKU Share, Display Share, Feature Share)• Maintaining key business drivers of categories on Ecommerce and Social Networks (e-content, e-listing and e-basic/rich commerce)• Achieve Sales Targets (Sell & Resell) • Collect/Study/ Analyze Market Data• Observe/Report/ Analyze/Counter Competitive Activity• Grow/Develop Categories, Brands and Brand equity• Working in Cross functional team to ensure that categories volume/value and growth are achieved• Presenting and listing new ranges to retailers• Handling People (a team upto 19 members)• Logistics (follow up on deliveries and deadlines)• Analyze retail fundamentals and stock keeping/selling Ratios

• Proactively analyze shopper insight driven recommendations against all key business drivers, and leading presentations related to category business reviews, assortment & space optimization, promotion & pricing effectiveness, and trade efficiency• Strategic thinking as well as a broad category perspective• Creative problem solving in the dynamic environment of retailers that includes knowledge of retails, products, vendors, materials, and common category management practices • Forecasting sales levels• Retail real estate and maintaining power sku• Managing the assortment of 2 concepts (wholesale, retail service stores)• Leveraging all the analytic tools available to identify customer opportunities • Developing collaborative partnerships with key strategic suppliers• Translating insights into actionable strategic business recommendations• Liaising with other departments within the organization to ensure projects and business recommendation are completed• Keeping close tabs on statistical and P&L financial records by sharing key insights with the Management Team to accelerate the pace of growth & profitability

Support the Store Manager in achieving store targets, through effective management (of the store team) compliance with the organizational policies and procedures. Targets & Profitability:• Support the Store Manager in achieving store and KPI targets in order to meet the overall organizational objectives. • Support the Store Manager in maintaining high levels of profitability through general expenses, stock-loss in order to meet profitability targets. • Encouraging subordinates and providing assistance, guidance and support to enable them to deliver on P&L targetsOperations & Administration:• Support the Head office Management in managing the operational side of the store as well as managing administrative areas such as staff scheduling, coordination with suppliers, contractors etc in order to ensure the smooth running of the store. Customer Service & Relationship Management• Provide exemplary customer service at all times by following policies, providing product information and adopting a friendly as well as courteous attitude towards customers, in order to establish and manage lasting relationships. Training• Conducting technical training needs of the store staff in order to ensure that they are fully trained on products, customer service, policy requirements etc. Development & Appraisals• Identify areas of strengths and weaknesses in the store staff, and propose areas of improvement in order to support the Store Manager in managing the Performance Appraisal process. Competitor and Product Knowledge• Maintain up-to-date product knowledge, in terms of designs, trends, quality-based issues, availability in order to provide excellent customer service

• Keen understanding Field Sales and Retailer process in business analytics as well as distribution obstacles• Regularly reviewing performance indicators, such as sales, budget, operating expense and customer count• Managing plans for stock levels, stock on hand health• Reacting to competitors’ activities and promotions• Meeting suppliers and negotiating terms of contract, shelf share and in store promotions• Maintaining relationships with existing suppliers and sourcing new suppliers for new products

1. Perform The Role, Then Hire Someone Better2. Hire People to Help me Hire3. Bring Top-Down Context, Not Top-Down Decisions

Retail family business

We at Ardiat provide to the client the top quality custom art design on floors and walls, indoor and outdoor, with our latest technology on concrete.

Entrepreneur in Semi- precious jewelry

Ran an internship where my achievements as follows:• Outlined customer acquisition strategies and executed them in a professional manner to expand the existing customer base and deliver on financial/operational KPIs.• Actively tracked actual sales against budgeted numbers to assess and rectify major deviations. • Enhanced the order execution efficiency by 25% by identifying and streamlining bottlenecks in internal processes and implementing new methods that assured seamless processing of data.• Combined Business Process Management (BPM) with analytical tools like histograms and process flow functions to determine most appropriate indicators to measure progress & success.

• Outlined customer acquisition strategies and executed them in a professional manner to expand the existing customer base and deliver on financial/operational KPIs.• Actively tracked actual sales against budgeted numbers to assess and rectify major deviations. • Enhanced the order execution efficiency by 25% by identifying and streamlining bottlenecks in internal processes and implementing new methods that assured seamless processing of data.• Combined Business Process Management (BPM) with analytical tools like histograms and process flow functions to determine most appropriate indicators to measure progress & success.

Achievements:● Learnt the IAS- International Accounting Standards● Learnt basics of the CPA- Certified Public Accountant● Improved real estate selling skillsResponsibilities:● Manage daily stock's market change and report to the financial manager● Carry out Monthly Profit and loss Account (Expenses Section)● Practice Real Estate selling points● Opening new opportunities to Real Estate sales

Achievements:● Improved my presentation and interpersonal skills● Effective Communicator● Assure client quality service and customer satisfactionResponsibilities:●Create weekly report and update of all journalists in North America and report it to Altus Consulting, Canada●Handle and update all journalists accounts in N. America