Powa is an international commerce specialist that creates technologies to seamlessly integrate the physical and digital world.The Powa suite of commerce solutions is made for a world where consumers hold the future in their hands – be it a laptop, tablet or mobile. With increasing choice, transparent pricing, dwindling loyalty and a multitude of buying channels it becomes ever harder for retailers to entice, satisfy and retain the newly empowered shopper. PowaWeb is a SaaS cloud-based commerce platform that is flexible enough to always evolve with the market. PowaPOS is a hardware and software platform that customises the payment experience in store and on the move.PowaTag transforms consumer shopping behaviour by eliminating the wait between impulse and purchase online or offline

A big-five publishing company owned by Hachette Livre, the third largest trade and educational publisher in the world • Managed a portfolio of 70+ mobile apps for iOS (iPhone/iPad), Android, and Nook devices, personally handling the product launch of 20 new mobile apps and 85+ product updates to successfully grow app revenue by more than 38% in the span of 2 years.• Spearheaded development of a new devotional app template leveraging in-app purchases and standardized UX elements, resulting in the elimination of marginal design costs, the reduction of development time by more than half, and the growth of devotional app revenue by 330% over 2 years – these are now Hachette’s highest grossing mobile apps.• Performed extensive analysis on long-term project to bring online book preview program in-house, resulting in a mobile-optimized tool that significantly reduces the creation timeframe, with a projected savings of $1.2 million over the next 4 years.• Analyzed Hachette’s corporate web presence and marketing campaigns for growth opportunities, resulting in the restructuring of Advertising and Promotions Department and the creation of a centralized marketing department to more efficiently utilize resources and share experiences across divisions.

A high-impact strategy and innovation consulting firm focused on organizations in transition• Assisted with the internal logistics and execution of a national crowd-sourced challenge for healthcare innovation, which in 6 months yielded ideas for our client that would have, internally, taken 4–5 years to develop and at 10 times the cost• Assisted a leading multi-national pharmaceutical client with fostering a digital mindset across various divisions by working with team to deliver weekly strategic analyses of key studies and trends in the digital marketing and health-tech space• Designed, built, and managed a database to capture key information on startups, trends, and deficits in the health-tech sector as a tool for business development and future monetization

A micro venture capital firm focusing on early investments in mobile technology and apps • Successfully pitched investors on pivoting an abandoned investment into a viable product offering. • Led design and development teams through the redevelopment process while adhering to an extremely lean budget.• Developed the preliminary launches and marketing strategies for Tracks and Sonar, both of which were selected to launch on stage at NY TechCrunch Disrupt 2011 with Sonar winning 2nd place; Sonar was also awarded the ad:tech Innovation Award for mobile in that same year.• Synthesized results from focus groups and consumer research to assist portfolio companies in achieving product-market fit.• Performed market sizing and competitive landscaping analysis on potential investments and presented the findings to fund managers.

A venture-backed startup with patented technology to increase data transfer rates between smartphones MARKETING MANAGER• Designed and managed the launch and marketing strategy for LoKast, a location-based media-sharing application for smartphones• Grew LoKast’s user base with to over 250,000 installs and ensured that it was consistently ranked in the top 50 social apps on iTunes• Managed relationships with key partners and over 40 bands, including Third Eye Blind and The Boxer Rebellion• Presented at multiple industry tradeshows, tech meetups, and venture capital demo days on behalf of NearVerseBUSINESS ANALYST• Implemented performance measurements and standardized reporting metrics for user adoption and partnership tracking• Conducted financial and strategic analysis on retail, theater, and sports markets with a focus on potential partnerships• Led all aspects of delivery and quality assurance for NearVerse's first revenue-generating deal

• Worked with client and team of developers to test and design viable solutions for CGI-developed domestic and global financial management systems for the US Department of State• Presented design changes, requirements traceability matrices, and test case logs to management for review

• Facilitated stakeholder interviews to map new business process against current and planned technology platforms• Modeled future-state business processes in storyboard format to depict how operations would be enhanced through technology• Standardized reporting metrics for capturing ROI and gauging customer experience across Merck's web channels

• Led a group of Penn undergraduates on a month long international consulting project• Researched industry benchmarks and best practices for leveraging Web 2.0 capabilities in viral marketing campaigns • Drafted strategic implementation plan for a viral marketing campaign