Sabrina Roy Basu Email & Phone Number

Pittsburgh, Pennsylvania, Us

Houston, Texas, Us

Log-AiWorked with a team of designers and stakeholders to develop branding strategy and on-boarding for Log-Ai's third party logistics platform. Designed and tested wireframes and prototype for the platforms on-boarding and dashboard.Outlined user flows for customer, warehouse, and trucking platforms.

Chatham, New Jersey, Us

• Collaborated on a team of four UX Designers to research and develop design strategies to increase conversion rate of app downloaded to user registered.• Recruited research participants and conducted user research through user interviews and usability testing. Conducted a competitive feature analysis.• produced task flows and app site maps to • Designed updates to the existing app that would provide a more intuitive path to new user registration. • Created and tested Invision Prototype with updates and developed wire-flows and site-app maps to ensure a seamless process.Boxcar Transit is an integrated commuting company, that is focused on taking the stress out of the daily commute for New York City professionals living in nearby suburbs by allowing users to book and purchase guaranteed on demand parking near train and bus stations, as well as a luxury motor coach service from select town centers to midtown Manhattan.

New York, Ny, Us

• Designed a feature for a mobile application to support the social experience of busy General Assembly students with an interface to facilitate networking with students and professionals in the industry in preparation for their job search. • Designed a responsive website to aggregate deals, discounts, and delivery times of local food establishments and online ordering services so young profesionals might stay within their budget and save time while at work. • Used information architecture research techniques to reorganize content on St. Jude Children's Research Hospital's website to develop a more intuitive navigation.• Researched and designed a mobile application that would provide travelers vital information on local practices and norms as well as safety precautions for use during their trip. General Assembly’s User Experience Design Immersive (UXDI) focuses on a hands on approach to learning human-centric research and approaching problems creatively both individually and within a group in order to design the next generation of web applications and digital products.

• Produced financial budgets, reports, analyses, and projections for use by CEO, CFO, and Board of Directors.• Researched and developed statistical analysis and presentation material on internal equine sales and assets to assist in management decisions and on the racing industry. • Worked with the local horse-mens association (SBOANJ) to develop and enact strategies to grow the industry in the state of NJ.• Coordinated and attended meetings to lobby state legislators on behalf of the state horsemen’s association. • Researched and produced material for presentation to state legislators and politicians.• Managed Event and Fundraising for the NJ State Gubernatorial Candidate.Deo Volente Farms is a boutique breeding farm dedicated to producing the finest quality harness racing horses in the industry. Beyond the stables as they diligently work with equine associations and local legislators to better the horse racing industry in the state of NJ and beyond.

Los Angeles , Ca, Us

• Worked with the New York Ad-sales team to provide a streamlined experience for the networks advertisers.• Owned all aspects of linear commercial trafficking as primary log generator. • Adhered to client preferences and coordinated with operations, programming, planners, and account executives when conflicts arose. • Assisted in copy operations and developed interactive spreadsheets and traffic training manual for the department. Ovation is an American television network whose stated mission is to connect the world to all forms of art and artistic expression.

London, Gb

• Researched, analyzed and compared defined benefit pension plans, 401(k) plans, along with market trends to inform actuaries making management decisions.• Developed presentations and managed pension and work related documents.Aon is a is a leading global professional services firm providing a broad range of risk, retirement and health solutions.

Bachelor Of Arts - Ba

User Experience Design Immersive

Education record