Communications lead on project teams responsible for coordinating the launch of new and/or enhanced products, including constructing an integrated marketing plan for each project Create multimedia marketing assets, in collaboration with creative services, to support divisional initiativesProvide creative, strategic direction for brand development initiativesCraft and distribute communications to employers and members to help maximize their health planDistribute email campaigns and analyze the results to measure effectiveness Produce broker-focused communications and resources for Sales areas resulting in an increase of quote activityAssist Sales areas with tradeshow and conference fulfillmentWrite content for employer blog and social media postsManage vendor relationship with telehealth provider for marketing-related initiatives to increase member and dependent utilizationManage revisions of marketing materials to ensure accuracy and clarityCommunicate new and/or revised marketing materials to internal and external audiencesPost materials to the website utilizing technical resources

Developed collateral for marketing campaigns, including monthly direct mail pieces, brochures, catalog course descriptions and other various print and electronic piecesResearched and compiled articles for four monthly Quest CE newsletters sent to 30,000 financial services and insurance industry professionalsWrote and distributed news releases for announcements, product offerings, and value-added servicesImplemented and managed firm wide initiatives including: the Lunch and Learn Program, the Loyalty Program, the corporate Intranet website and participation in the Employer Membership of FUEL MilwaukeeWorked directly with and supported the Sales team to assist with campaigns and sales initiativesConducted research to determine local and national business awards, and proposed opportunities for philanthropic efforts to senior management

Provided exceptional customer service by assisting customers with in-store and online purchases, inquires and concernsMaintained visual interior store appearance, stocked, re-merchandised and assisted with floor model updates

Composed news releases, distribution lists, various calendars and trend reports for sectors such as: Asset Management, Investment Banking, Private Equity, Private Wealth Management and Public Finance Created social media outreach competitive analysis to assist senior managers in constructing marketing and business development strategiesResearched and identified sponsorship opportunities, venues to host client events, and media outlets for advertising purposes in multiple citiesPrepared the July 2007-April 2009 Baird Monthly Diversity Calendar viewed by more than 600 employeesCoordinated Intern events for more than 80 Interns as a member of the Baird Intern Social Committee