Sabrina Ford

Sabrina Ford Email and Phone Number

Paid media expert - with additinal keen focuses on banking, healthcare, food/beverage, and e-commerce. @ Publicis Groupe
Paris, Ile de France
Sabrina Ford's Location
Atlanta Metropolitan Area, United States, United States
Sabrina Ford's Contact Details

Sabrina Ford personal email

n/a
About Sabrina Ford

I've personally managed more than 8 Figures in Ad Spend for some of America's largest companies - Experienced SEM Planner with a demonstrated history of grabbing great results at lower costs: (ex. Increasing CRT +78% while lowering CPC -18% all while increasing impression share +18% in the same campaign).My goal is to continue developing and utilizing the top digital marketing strategies in the world to attain results once thought impossible by my clients.

Sabrina Ford's Current Company Details
Publicis Groupe

Publicis Groupe

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Paid media expert - with additinal keen focuses on banking, healthcare, food/beverage, and e-commerce.
Paris, Ile de France
Website:
publicisgroupe.com
Employees:
10
Sabrina Ford Work Experience Details
  • Publicis Groupe
    Associate Director Media
    Publicis Groupe Oct 2022 - Present
    Paris, Ile De France, Fr
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  • Publicis Groupe
    Senior Paid Search Manager
    Publicis Groupe Feb 2021 - Nov 2022
    Paris, Ile De France, Fr
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  • Sovereign Co.
    Senior Paid Search Manager
    Sovereign Co. Feb 2020 - Present
    Charleston, Sc, Us
    ▪ Collaborate directly with the VP of Marketing & Product to design and implement innovative digital strategy for growing and developing multiple new financial ventures and longstanding organizations owned by Sovereign Co.▪ Oversee the paid search teams training, development, and day-to-day general management▪ Collect and analyze data from various sources to identify trends, and develop insights in order to achieve maximum ROI in digital marketing campaigns▪ Plan and execute testing in all areas of our digital sphere including▪ Develop & manage CRM email program for two separate businesses, amounting to 5 separate product lines▪ Provide analysis of website performance for lead generation and e-commerce based websites▪ Use website analysis to test theories aimed at improving on-site performance▪ Work directly with the website development team to test theories▪ Deliver on the varying KPIs of each individual business owned by Sovereign Co.
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  • Entercom
    Search Engine Marketing Manager
    Entercom Mar 2018 - Dec 2019
    Philadelphia, Pa, Us
    ▪ Plan and execute tests, collect & analyze data from various sources, identify trends & insights in order to make recommendations to achieve maximum ROI in paid search campaigns ▪ Manage multiple clients digital marketing accounts across Google AdWords, Bing, Google Analytics ▪ Provide SEO analysis’ for each client’s account making sure that it is optimized to its fullest extent ▪ Work with the website development team to strategize SEO best practices for web pages they build ▪ Work directly with our sales teams, clients, and agencies to build and implement strategies to improve their SEM and website performance ▪ Deliver on the varying KPIs that each individual client has ▪ Analyze Google Analytics for performance and optimization opportunities
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  • Alternatives To Violence Project Colorado
    President Of The Board Of Directors
    Alternatives To Violence Project Colorado 2019 - 2019
    ▪ Worked with various paid staff and volunteers to accomplish organizations missions both inside Coloradoprisons and outside of prisons▪ Oversaw first program directed the general public that had been impacted by incarceration▪ Coordinated redevelopment and launch of digital presence of the organization including website, social media,and email marketing▪ Developed outreach strategy to increase financial donations from both former donors and new donors▪ Worked with Executive Director to coordinate and host fundraising events▪ Worked to translate organization needs into fundraising opportunities▪ Find and develop new relationships with community partners and progam partners▪ Further developed and maintained relationships with volunteers and potential volunteers
  • Incipia.Co
    Marketing Manager (App Marketing And Development Company)
    Incipia.Co Jul 2017 - Nov 2017
    Royal Oak, Michigan, Us
    App Marketing AgencyManage client digital marketing accounts across Google AdWords and Apple Search AdsDeliver on the varying KPIs that each individual client has.Correspond with each client on the performance of their accountUpdate KPI reports weekly utilizing multiple data analytics platforms that the client prefersManage client meetingsMitigate client questions, comments, and concerns about their digital marketing
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  • Gtb
    Search Manager (Acting)
    Gtb Jan 2017 - Jul 2017
    Detroit, Mi, Us
    Develop All Lincoln SEM campaigns (in the United States) based on strategic analytic objectives strategically proposed by me ($11.5 million budget)Negotiate and execute against annual budgets and revenue targets Oversee daily performance of accounts, including budget pacing and performance against target KPIsAnalyze, summarize & distribute data analytics reports to key personnel both internally and directly to both Ford and Lincoln Clients; optimize accounts based on findingsCreate ad copy for new and current campaigns in accordance to Search Engine criteriaStrategically coordinate with all other advertising departments to maintain consistent brand messagingProvide feedback and advice for YouTube Search best practices
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  • Gtb
    Assistant Search Planner
    Gtb Jun 2016 - Jan 2017
    Detroit, Mi, Us
    Oversee the function of the Ford Paid Search account for the Great Lakes region of the United States.Drive keyword-based marketing initiatives across multiple search engines and devices, leveraging bid optimization tools to manage paid searchCreate and manage campaign tactics and operations based on objectives.Optimize paid search on an ongoing basis based upon:* ROI Goals* Historical paid search results* Cross tier integration* Multiple device search (desktop, mobile, tablet)* Work directly with the search engines and technology partners to identify process efficiency and new communication opportunities.
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  • Quicken Loans
    Digital Marketing Intern
    Quicken Loans Jan 2016 - Apr 2016
    Detroit, Mi, Us
    Execute tests, collect and analyze data, identify trends and insights in order to make recommendations to achieve maximum ROI in paid search campaignsTrack, report, and analyze PPC initiatives and campaignsPerform ongoing keyword discovery, expansion and optimizationResearch and analyze competitor advertising linksResearch and recommend changes to website blog content, linking and other factors to improve SEO positions for target keywords
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  • (Google Contracted) Genpact & Teleperformance
    Google Account Strategist
    (Google Contracted) Genpact & Teleperformance 2014 - 2015
    Create high-quality search and display campaigns to meet advertiser business objectives.Educate and pitch to advertisers the benefits and features of Adwords products.Set appointments with advertisers to further up-sell features of AdWords.Perform analysis of account performance metrics.Work with advertisers throughout the quarter to develop a strategy to improve efficacy and overall performance.Make budget recommendations designed to tap into the accounts potential and add advertiser value.Work collaboratively with peers and contribute to the team’s effort to improve revenue from advertisers.Balance daily workflow of cold calling, responding to leads, scheduling and conducting appointments, creating campaigns, and maintain phone-based client relationships.Received Most Valuable Player award for having excellent sales numbers.
  • (Google Contracted) Genpact & Teleperformance
    Google Technical Support-Customer Service
    (Google Contracted) Genpact & Teleperformance Sep 2014 - Dec 2014
    Provided inbound customer service related assistance on Google electronic devices. Sent follow up emails to confirm resolution of issues. Assisted in training new-hires. Consistently scored above average in quality assurance. Provided technical support for malfunctioning products including, but not limited to, troubleshooting and replacement processing.
  • South Korean Government
    Talk Scholar
    South Korean Government Aug 2011 - Aug 2013
    Developed and implemented creative lesson plans focusing on Basic English comprehension and conversation. Organize the learning process, conduct on-going and final assessments. Utilize multi-media technologies for presentations, explanations and practice activities.
  • Gap Inc./ Gap
    Sales Associate
    Gap Inc./ Gap Apr 2010 - Aug 2011
    New York, Ny, Us
    Influence customer buying decisions, by building relationships and communicating information about the quality. Maintains store standards per Visual Presentation Assessment direction to enhance customer shopping experience. Up-sell products to customers base on store sales goals and customer needs.
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  • Eastern Michigan University Student Government
    Director Of Political Action Committee (Student Body)
    Eastern Michigan University Student Government Jul 2010 - Jan 2011
    Plan and execute lobbying to State and Federal PoliticiansCoordinate office visits with both Senate and House Congress Persons and their staffPlan civic engagement events for the student bodyDesign promotional material for eventsHost meetings for constituentsCoordinate with politically associated persons and organizations to lobby on issues effectinguniversity and the student community
  • U.S. House Of Representatives- John D. Dingell
    Congressional Intern
    U.S. House Of Representatives- John D. Dingell Apr 2010 - Sep 2010
    Washington, Dc, Us
    Read research and respond to constituent correspondence. Answering phone calls of constituents regarding their personal comments or concerns and answer questions posed/direct to appropriate channel. Assisting with mailing projects. Researching issues and agency policies. Assist in navigating visa processing assistance requests from constituents facing obstacles.
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Sabrina Ford Skills

Leadership Powerpoint Social Media Public Speaking Bing Ads Online Marketing Digital Strategy Facebook Marketing Microsoft Powerpoint Event Planning Seo Audits Data Analysis Digital Media Communication Digital Marketing Advertising Google Adwords Integrated Marketing Strategy Doubleclick Social Media Ad Mobile Advertising Online Advertising Microsoft Office Ms Excel Pivot Tables Microsoft Word Microsoft Excel Social Networking Marketing Search Engine Marketing Training Customer Service Google Analytics Yahoo Search Marketing Social Media Marketing Management Pay Per Click Project Management Public Relations Strategic Communications Twitter Marketing Marin Software Analytics Marketing Strategy Adobe Creative Suite Search Engine Optimization Crm Digital Analysis

Sabrina Ford Education Details

  • Eastern Michigan University
    Eastern Michigan University
    Marketing & Political Science (Data Analysis)
  • Eastern Michigan University
    Eastern Michigan University
    Marketing

Frequently Asked Questions about Sabrina Ford

What company does Sabrina Ford work for?

Sabrina Ford works for Publicis Groupe

What is Sabrina Ford's role at the current company?

Sabrina Ford's current role is Paid media expert - with additinal keen focuses on banking, healthcare, food/beverage, and e-commerce..

What is Sabrina Ford's email address?

Sabrina Ford's email address is sa****@****com.com

What schools did Sabrina Ford attend?

Sabrina Ford attended Eastern Michigan University, Eastern Michigan University.

What skills is Sabrina Ford known for?

Sabrina Ford has skills like Leadership, Powerpoint, Social Media, Public Speaking, Bing Ads, Online Marketing, Digital Strategy, Facebook Marketing, Microsoft Powerpoint, Event Planning, Seo Audits, Data Analysis.

Who are Sabrina Ford's colleagues?

Sabrina Ford's colleagues are Mauricio Jácome, 张锐雯, Gabrielle Cunha, Aditya Anand, Carla S., Lara Berbery, Serhat Büyüksayar.

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