I have more than 3 years experience in the Banking Industry in Malaysia that consists of digital marketing of Maybank's online products and product management on the MAE app. I am also skilled with using Google Analytics and Microsoft Excel that helps in massaging the data I need in order to make actionable next steps. I am humbled to be able to experience these opportunities and open to broaden my horizon to greater heights. Other than that, I able to speak on topics I'm passionate about especially digital marketing. I'm also able to help others to gain confidence in conducting presentations.
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Senior Digital Marketing Executive (Google Sem)Mumsme Jan 2024 - PresentJohor Bahru, Johore, MalaysiaI work with Google Ads & Google Analytics 4 to make insightful reports & strategic planning to gain conversions for the businesses & maintain a healthy ROAS. I’m also open to explore new techniques to achieve business goals. -
Associate In Acquisition And Usage Of Mobile BankingMaybank Jun 2021 - Aug 2022Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia• The apps involved in my current experience are M2U MY and the MAE apps.• Execute and collaborated festive campaigns to earn acquisition of app downloads and sign-ups with Marketing, IT and Product management team.• Planned & wrote business requirements for the MAE app that includes the customer journey of Maybank’s products. -
Executive Of Marcom DigitalMaybank Mar 2019 - Jun 2021Kuala Lumpur, Malaysia• Tracked campaign performance of A/B testing by experimenting on online products using Google Analytics, Google AdWords and Facebook for Business.• Executed online campaigns and frequently optimize based on the analyzed data insights in order to make actionable next steps for Maybank’s online products• Collaborated with creative agencies, media agencies and KOLs on campaigns in order to make creative deliverables as well as liaise with media agencies on media buys suitable for Maybank’s online products such as OOH, Google and Facebook.
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InternGsk Sep 2017 - May 2018Ulu Kelang, Ampang -
Secretary IUtp Media & Technology (Medtech) Club Mar 2015 - Dec 2015Tronoh, PerakJacketed specialised in Floor Management under Technical Crew Department
Sabrina Ilmuna Skills
Sabrina Ilmuna Education Details
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Smk Convent Bukit NanasScience
Frequently Asked Questions about Sabrina Ilmuna
What company does Sabrina Ilmuna work for?
Sabrina Ilmuna works for Mumsme
What is Sabrina Ilmuna's role at the current company?
Sabrina Ilmuna's current role is Senior Digital Marketing Executive.
What schools did Sabrina Ilmuna attend?
Sabrina Ilmuna attended Universiti Teknologi Petronas, Smk Convent Bukit Nanas.
What skills is Sabrina Ilmuna known for?
Sabrina Ilmuna has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Management, Microsoft Powerpoint, Public Speaking, Project Management, Event Management, Photography, Imovie, Customer Service, English.
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