Sabrina Marshall Email and Phone Number
Sabrina Marshall is a Director of Product Marketing at TaxSlayer | SaaS Product Marketing | Digital Brand Evangelist | B2B + B2C Marketing Strategist at TaxSlayer. Colleagues describe her as "Based on my experience working with Sabrina at TaxSlayer, I can confidently say she is nothing short of extraordinary in shaping the digital presence of the TaxSlayer Pro product. Her expertise in developing and executing comprehensive marketing strategies across social media, email campaigns, content marketing, and paid advertising has been pivotal in driving the brand’s growth. Her creativity, ability to craft engaging content that resonates with diverse personas, and attention to detail are unmatched. What truly sets Sabrina apart is her data-driven approach. She consistently monitors and analyzes campaign performance, using insights to refine strategies that maximize ROI. Collaboration is another one of Sabrina’s strengths. Whether working with design or development teams, she ensures that branding and messaging remain consistent across platforms. She's always ahead of digital marketing trends, introducing innovative ideas that keep the brand at the forefront of the industry. Sabrina’s ability to align marketing with overall business objectives greatly contributed to our sales efforts during my tenure as Sales Manager. I highly recommend her for any digital marketing leadership role.", "I had the pleasure of working with Sabrina for 4+ years at TaxSlayer on the B2B marketing website. Sabrina is a detailed driven leader who utilizes data to promote and grow digital marketing initiatives. Through her strategic direction, she transformed an outdated brand that led to substantial growth and market share. With few resources she led a website redesign, created a digital marketing strategy, and oversaw production of a customer-focused video series. I attribute these accomplishments to Sabrina’s eagerness to deliver on behalf of the customer by working cross-collaboratively in order to deliver results. These qualities define Sabrina’s vast skill set that positions her as a digital marketing leader. I would highly recommend Sabrina!", and "Few people have the opportunity to work with some as motivated and adaptable as Sabrina. I brought her onto the team to support the launch of new marketing channels on a growing brand with a lean organization. Without hesitation, she rose to the occasion ꟷ often wearing many hats. Her digital expertise ranges from running effective branded search campaigns to developing user experience strategy. These skills made her a valuable addition to the team and propelled her into a leadership role within her first year. Sabrina is a natural leader and influential communicator. I was always in awe of her ability to own a room and get people on board with strategic direction – even people who were initially on entirely different pages. As a team member or leader, Sabrina always earns my highest recommendation."
Taxslayer
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Director Of Product MarketingTaxslayer Aug 2019 - PresentAugusta, Ga, Us• Direct marketing strategy for TaxSlayer Pro, a B2B software for professionaltax preparers nationwide• Drive planning and execution of new product launches collaborating withproduct management, sales, marketing and executive teams and externalresources• Create KPI’s, benchmarks and go-to-market strategies for all TaxSlayer Promarketing channels: email (Marketo and Outreach sequences), content,branding, paid search, website design and analytics, paid and organic social,webinars, video production, display advertising, nationwide trade shows,retention efforts and more• Oversee budget, planning, measurement and execution of the TaxSlayer Proannual user seminar the past four years• Act as the product spokesperson internally and externally to explain thevision and goals for our emerging products• Partner with business and product stakeholders to refine product features,enhancements and unique value propositions• Develop industry narratives, playbooks, customer journeys and full-funnelprograms to empower a rapidly growing sales force to close more deals,faster, and at a higher revenue value• Teach marketing growth classes to thousands of TaxSlayer Pro’s network ofpreparers nationwide• Designated subject matter expert on the audience, product, competitors,and market trends related to sales growth for three TaxSlayer products -
Senior Product Marketing ManagerTaxslayer Jun 2017 - PresentAugusta, Ga, Us• Direct media strategy for three TaxSlayer products: TaxSlayer Pro, Workful and LegalSpark • Partner with business and product stakeholders to refine product features, enhancements and unique selling propositions • Research, orchestrate and execute nationwide marketing campaigns for TaxSlayer’s newest product launches • Work with assigned TaxSlayer product divisions to help increase their presence online, brand recognition and customer engagement • Enhance and refine go-to-market strategies through a strong understanding of industry trends, competitive dynamics and customer needs • Define and implement overall marketing strategy and plans for product growth initiatives including all forms of digital and traditional media for B2B and B2C products nationwide • Responsible for managing large product marketing budgets, finding innovative ways to increase efficiencies and decrease CPA’s • Designated subject matter expert on the audience, product, competitors and market trends related to sales growth for three TaxSlayer products • Collaborate with the marketing team to analyze data for various divisions to benchmark previous year results and devise future strategies -
Tv & Sem ManagerTaxslayer Jun 2015 - Jun 2017Augusta, Ga, UsResponsible for TV and SEM marketing strategies to increase brand awareness and traffic to TaxSlayer websites. Manage all paid search campaigns with Google and Bing across TaxSlayer divisions.Manage TV relationship with media buying agency to ensure optimum use of budgeted funds. Collaborate with senior executives and creative agency to curate messaging, TV and digital creative for a nationwide audience.Establish and optimize media objectives and strategies based on demographic data, sales objectives and marketplace trends.Assess site and TV analytics to create the most effective branding campaign and increase advertising ROI's.Present media plans to marketing leadership. Devise branding strategies and KPI's to build future growth.Responsible for mobile, pre-roll and any second screen media buys. -
Account ManagerM3 Agency Oct 2010 - Jun 2015Augusta, Georgia (Ga), Us• Developed and managed large monthly, quarterly and yearly marketing budgets for client base in excess of $1,000,000 annually• Managed marketing accounts for 20 clients that include every facet of media: traditional, digital and social• Updated and maintained Google AdWords and Analytics campaigns for 25 clients and adjusted budgets to create successful digital marketing strategies• Responsible for a large retailer’s successful rebranding campaign that included producing a 30-minute infomercial and website redesign that resulted in a 97% increase in sales from the previous year• Launched a successful multi-city advertising initiative for Pizza Guys, LLC (Marco’s Pizza) that broke sales records and resulted in the company winning Franchise of the Year• Wrote RFP’s on a weekly basis to build client base. Successful bids included the Columbia County Chamber of Commerce, Aiken Technical College Foundation, Legendary Sports, MedNow Urgent Care, Marco’s Pizza, The Vein Guys, Advanced Pain Management and Taylor BMW• Created, edited and presented annual marketing plans for large automotive clients such as Taylor Auto Group, Red McCombs Toyota in San Antonio,Texas, and BMW of Annapolis• Responsible for selling custom websites and managing the development process, user experience and conversion goals from start to finish• Implemented and sold SEO and SEM strategies for clients to increase their online presence• Directed social media initiatives via Facebook, Twitter and LinkedIn to increase conversions• Supervised creative team to ensure highest quality product is produced for client to complete project on time and on budget -
Account Executive/Internet Sales DirectorWfxg Fox 54 Sep 2008 - Aug 2009Augusta, Ga, Us
Sabrina Marshall Education Details
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Augusta UniversityCommunications-Public Relations
Frequently Asked Questions about Sabrina Marshall
What company does Sabrina Marshall work for?
Sabrina Marshall works for Taxslayer
What is Sabrina Marshall's role at the current company?
Sabrina Marshall's current role is Director of Product Marketing at TaxSlayer | SaaS Product Marketing | Digital Brand Evangelist | B2B + B2C Marketing Strategist.
What schools did Sabrina Marshall attend?
Sabrina Marshall attended Augusta University.
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