Sabrina Marshall Email & Phone Number

Augusta, Ga, Us

• Direct marketing strategy for TaxSlayer Pro, a B2B software for professionaltax preparers nationwide• Drive planning and execution of new product launches collaborating withproduct management, sales, marketing and executive teams and externalresources• Create KPI’s, benchmarks and go-to-market strategies for all TaxSlayer Promarketing channels: email (Marketo and Outreach sequences), content,branding, paid search, website design and analytics, paid and organic social,webinars, video production, display advertising, nationwide trade shows,retention efforts and more• Oversee budget, planning, measurement and execution of the TaxSlayer Proannual user seminar the past four years• Act as the product spokesperson internally and externally to explain thevision and goals for our emerging products• Partner with business and product stakeholders to refine product features,enhancements and unique value propositions• Develop industry narratives, playbooks, customer journeys and full-funnelprograms to empower a rapidly growing sales force to close more deals,faster, and at a higher revenue value• Teach marketing growth classes to thousands of TaxSlayer Pro’s network ofpreparers nationwide• Designated subject matter expert on the audience, product, competitors,and market trends related to sales growth for three TaxSlayer products

Augusta, Ga, Us

• Direct media strategy for three TaxSlayer products: TaxSlayer Pro, Workful and LegalSpark • Partner with business and product stakeholders to refine product features, enhancements and unique selling propositions • Research, orchestrate and execute nationwide marketing campaigns for TaxSlayer’s newest product launches • Work with assigned TaxSlayer product divisions to help increase their presence online, brand recognition and customer engagement • Enhance and refine go-to-market strategies through a strong understanding of industry trends, competitive dynamics and customer needs • Define and implement overall marketing strategy and plans for product growth initiatives including all forms of digital and traditional media for B2B and B2C products nationwide • Responsible for managing large product marketing budgets, finding innovative ways to increase efficiencies and decrease CPA’s • Designated subject matter expert on the audience, product, competitors and market trends related to sales growth for three TaxSlayer products • Collaborate with the marketing team to analyze data for various divisions to benchmark previous year results and devise future strategies

Augusta, Ga, Us

Responsible for TV and SEM marketing strategies to increase brand awareness and traffic to TaxSlayer websites. Manage all paid search campaigns with Google and Bing across TaxSlayer divisions.Manage TV relationship with media buying agency to ensure optimum use of budgeted funds. Collaborate with senior executives and creative agency to curate messaging, TV and digital creative for a nationwide audience.Establish and optimize media objectives and strategies based on demographic data, sales objectives and marketplace trends.Assess site and TV analytics to create the most effective branding campaign and increase advertising ROI's.Present media plans to marketing leadership. Devise branding strategies and KPI's to build future growth.Responsible for mobile, pre-roll and any second screen media buys.

Augusta, Georgia (Ga), Us

• Developed and managed large monthly, quarterly and yearly marketing budgets for client base in excess of $1,000,000 annually• Managed marketing accounts for 20 clients that include every facet of media: traditional, digital and social• Updated and maintained Google AdWords and Analytics campaigns for 25 clients and adjusted budgets to create successful digital marketing strategies• Responsible for a large retailer’s successful rebranding campaign that included producing a 30-minute infomercial and website redesign that resulted in a 97% increase in sales from the previous year• Launched a successful multi-city advertising initiative for Pizza Guys, LLC (Marco’s Pizza) that broke sales records and resulted in the company winning Franchise of the Year• Wrote RFP’s on a weekly basis to build client base. Successful bids included the Columbia County Chamber of Commerce, Aiken Technical College Foundation, Legendary Sports, MedNow Urgent Care, Marco’s Pizza, The Vein Guys, Advanced Pain Management and Taylor BMW• Created, edited and presented annual marketing plans for large automotive clients such as Taylor Auto Group, Red McCombs Toyota in San Antonio,Texas, and BMW of Annapolis• Responsible for selling custom websites and managing the development process, user experience and conversion goals from start to finish• Implemented and sold SEO and SEM strategies for clients to increase their online presence• Directed social media initiatives via Facebook, Twitter and LinkedIn to increase conversions• Supervised creative team to ensure highest quality product is produced for client to complete project on time and on budget

Augusta, Ga, Us