With over 20 years experience in event production, sales, marketing, and visual communications strategy, Pop Spark was founded by combining our love of event management, sales and marketing, and print production. We channeled these experiences into a multi-disciplined experiential marketing agency that offers a turnkey solution to growing businesses. With a focus on brand awareness and organic community building, Pop Spark is helping brands make an impact via experiences.Our team is experienced in facilitating B2B/B2C events in many major metropolitan markets, including Los Angeles, Las Vegas, and New York City. We work with you to identify your unique business needs. We then craft a customized pop-up event that’s representative of you and your brand. We support your team with art design, social media marketing, event production logistics, and sales support. We offer an easy solution to businesses who need a little extra spark to increase their brand awareness.Our ideal client is a business who likes to have a lot of fun. You’re a fabulous creative who just needs a little help to grow!

I’m a solutions oriented sales professional with over 15 years experience in full cycle sales including account management and leadership. I have a high aptitude for taking undefined tasks/roles and creating strategy, procedure, and structure. I excel at clear communications, connecting people with solutions, and making focused decisions that help move a team forward. I'm a professional problem solver.*Facilitator - I help companies establish clear communication across teams including sales, account management, project management, product development, and marketing.*Problem solver - I listen first. I find the breakdown in process, vision, and communication. I know that there is not a one-size-fits-all solution for each problem, so I solve problems based on the abilities of the staff and resources available to solve them.*Strategist - I define goals, allocate resources, define the project scope, and lay out the steps to cross the finish line. This often includes defining a post-mortem process to identify weak processes and shore them up.*Event Management - I conceptualize, plan, organize, and coordinate a team to produce virtual, hybrid, or in-person B2B/B2C events with a focus on field marketing and sales support.-Specializing in start-up growth by assisting with event budgets, forecasting, marketing research/planning, building affiliate programs, and national trade show participation.I am available for hire as an independent consultant or as a team via Pop Spark Agency.Industries served: SaaS, Cannabis, Printing, Finance, Arts, Music, Videogames, etc.

Business, marketing, and events strategy for dance organization. Overseeing recurring weekly and special events. Virtual event production. Manage and create new content for website, Youtube, MeetUp, and other social media sites. Write/edit/create email marketing campaigns including monthly newsletters. Manage a team of staff and volunteers.- Improved newsletter open rate from 19% to over 40% in less than 2 years- Launched a yearly 3 day international dance and music event (Express Track Blues)- Partnerships include Lincoln Center, Hudson River Park Trust, and Prohibition Productions

As part of the sales growth team, my main focus was on account management, client retention, and business development and growth. I identified opportunities for additional product and service offerings, while offering solutions to client pain points. I developed standard operating procedures for cross-departmental improved workflows and trained new team members. I developed and ran client-onboarding events to introduce our company offerings to their employees. I created pitch decks, researched and onboarded new vendors and trade partners, and developed new programs for virtual, hybrid, and in-person events. Ownership of new processes, project management, and clear communication with clients, as well as identifying their needs and offering solutions, were paramount in my success in this role. Avo is a 2018 graduate of Y Combinator.

I guide my clients from project inception through completion by analyzing budget, end use, and strict time frames. I help to translate product knowledge into winning strategies to engage clients using 8+ years of thorough print industry experience. I have worked with diverse clientele in various industries including media, advertising, beauty, corporate, non-profit, retail, special events and weddings, etc. I collaborate with clients on all projects, using my industry knowledge to steer them in a direction that works well with their budget and timeline, and produces the desired tangible results. I often develop and create new processes based on a vision that a client has, working with outsourced vendors as well as internal production staff.

As a sales and project manager for a commercial printing company, I educated clients on best materials and practices to achieve their goal. I worked closely with clients to create products that often exceeded expectations. I also conversed with suppliers to determine best materials for any given project and consulted with the internal design team to ensure design/proof of concept met client expectations.

Social Media content/management, press releases, research, media lists, creative, etc.