Decrypting the kitchen industry, user habits and cooking usages, to co-create user-centric kitchen appliances. An interplay between design, business and technology. Advise and support brands on developing tailor-made products, from design ideation to product industrialization.A solution based approach that translates clients’ challenges into compelling product design opportunities, to align and serve business goals.

Immersive experience in retail design and global brand design.

Lead the development and launch of Steelcase latest global products in the seating category.Manage brand expansion on transversal markets by analyzing market data , trends and consumer insights to shape and execute innovative marketing plans.

Be an inspirational advisor for targeted design influencers in the Middle-East region. Generate new business opportunities through design partners, by sharing workplace insights and leveraging Steelcase brands and product portfolio.

Support new launch of the Coalesse brand in Europe, Middle-East and Africa, by implementing strategic directions on both brand communication and product management.