Sabrina Afrin Simi Email & Phone Number

Project: "Greendeal: Das nachhaltige Bonusprogramm" Achievements/tasks:* Spearheaded the "Greendeal" project, promoting sustainable shopping and eco-friendly purchases.* Designed the user interface with Figma, focusing on a seamless and engaging experience.* Implemented a points system rewarding users with 2 points per euro spent on sustainable products.* Collaborated with teams to integrate UI with backend systems for a smooth user journey.* Developed a scalable design system aligning with the program's sustainability goals.* Utilized user analytics to monitor and optimize platform engagement and satisfaction.

Siegen, North Rhine-Westphalia, Germany

Project: "Digital Research Workshop Ethnography" (DiFE) (University of Siegen)Achievements/tasks:* Directed a research project for high school students, resulting in a user-friendly study platform.* Analyzed result data and synthesized two actionable points to improve participation rate.Researched and improved the UI/UX of a habit formation responsive website.* Supported team in web design and video editing for the project.* Researched the UI/UX of a habit formation responsive website with joint research and tracking tools Matomo, which is the standard at universities in Germany.* Attracted Gen-Z audience by creating an expandable design system that aligns with the new brand guide and measured user experience improvements over time for a component or feature.* Supported the team in web designing with WordPress and video editing tools and operated the project with the researchers and a team of SWEs throughout the process.

Siegen, North Rhine-Westphalia, Germany

Project "Kompetenzzentrum Smart Services" (University of Siegen)Achievements/tasks:* Enabled the research on “Configurator - business model analysis” in SMEs, mainly craft enterprises, to find out which business model is suitable for a company by designing the UI/UX of a responsive website from conception to delivery through 3+ iterations of wireframing, prototyping, and user testing. Applied user experience research and design thinking approach to solution exploration.* Introduced a test website that reduced researcher time and catered to the needs of struggling business owners or those new to the field.* Implemented an expandable design system in Figma, increasing design speed and efficiency.

Siegen, North Rhine-Westphalia, Germany

Project "Sustain" - Create an online workshop platform for students and university staff (University of Siegen) Achievements/tasks:* Coordinated with the team for developing the project to create an online workshop platform for students and university staff; getting data from interviews; then synthesizing and distilling those data.* Introduced a stronger design hierarchy that simplifies the user flow for customizing the learning experience; used qualitative data analysis tool MAXQDA for getting the most crucial point of the user. * Managed the project using the agile development framework to assure efficiency and quality delivery.* Empathized with university students and stuffs experience with Hotjar and understood them through tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.

Siegen, North Rhine-Westphalia, Germany

The Volkshochschule Siegen is a communal institution for further educationand, in this context, a compulsory task of communal self-administration. Activities/ Tasks:* Created communication methods that promote an emotional connection to the senior learners (Advanced Level C1) and convey real user stories that reveal learners' insights. * Gathered students' requirements to identify needs, frustrations, and expectations from the course, translated findings into timely and actionable teaching methods, and course outline decisions for implementing creative ideas in the practical and exciting lessons.

Dhaka, Bangladesh

SPEAK is a social tech startup that connects migrants, refugees, and locals through a language and culture exchange program, helping them to feel integrated into the city where they moved to. SPEAK: Share your world 01/2019- 12/2020, PortugalAchievements/tasks:* Enabled the startup to improve connections with language learners by more than 60% in two years by managing quality assurance programs. Measured user experience improvements over time for features and Produced impactful artifacts generated from research findings with the SWE team and stakeholders.* Prepared results in a clearly structured manner and represented the user perspective when presenting the work to clients and internal stakeholders by identifying the relevant questions, developing the appropriate methods and carrying them out, analyzing the results, and generating insights.

Dhaka

Activities/ Tasks:* Was responsible for taking photographs for babies and ensuring the baby's health, safety, and comfort. * Worked in studios, hospitals, or family homes to take the baby's first portrait. Also took photographs after labor.* Help Chief Photographer with light setup and props, product photography, and model shoot.

* Captured key events and candid interactions, ensuring each moment was framed beautifully and authentically.* Enhanced images by meticulously adjusting brightness, color, and removing imperfections to create visually appealing and cohesive photo sets.* Delivered final edited photos to the couple in the agreed format, prioritizing user-friendly access and seamless viewing experiences.

Master Of Science - Ms, Human Computer Interaction

Bachelor Of Science - Bs, Computer Science