Responsible for conceptualization and design solutions from concept to completion for all marketing materials, web-site design and trade show displays.

Led design agencies in the development of global design initiatives with clear direction and effective project management. Design initiatives included the development of brand visual identity standards, sustaining and promotional packaging, occasion based marketing point-of-sale, vending, and fleet design. Other reponsibilities included developing agency design briefs, partnering with brand managers and cross functional teams to ensure strategic alignment, developing relationships with design agencies, managing internal reivews, providing agency feedback, managing project budgets, managing legal contracts, and managing the release of artwork to global markets.

Freelance Graphic Designer for various design projects that included the design of promotional sign packages, communication materials, company logo's, package design, catalog design, print ads and internet design.

Led design agencies and in-house design teams in the design development, production and execution of in-store merchandise sign packages. Responsibilities included the developmet of a project work plan, establishing the strategic foundation, providing creative direction to the design agency, managing budgets, monitoring timelines, developing store communications, managing the approval process, and maintaining merchandising inventory levels.

North America Fountain Division / Creative Development Manager: Led design agencies in the design development and implementation of permanent and promotional merchandising and point-of-sale for use in c-stores, fast food and leisure channels.Global Brand Graphics / Brand Graphics Manager: Led design agencies in the design development of global design initiatives that included brand visual identity systems, packaging design, vending graphics and in-store point-of-sale for brand Coca-Cola.

Conceptualized and developed designs for product packaging, marketing and communication materials, in-store point-of-sale, tradeshow materials and website graphics.Responsible for the design and execution of the Hayes Nascar Program and the Hayes Cyber Cafe marketing iniative.