Sabrina Bernardini Email & Phone Number

São Paulo, Brazil

-Budget Management and control expenses, ensuring that financial resources are used efficiently and effectively.-Manage internal resource allocation to ensure profitabilityClient: Google

São Paulo, Brazil

- Support the sales process by crafting business proposals, defining scope of work, and resources allocation.- Manage internal resource allocation to ensure project profitability.- Development of business cases to facilitate the approval of new positions.

Sao Paulo, Brazil

- Lead the social strategy for Itaucard and Credicard, ensuring all content produced is on brand;- Work in close partnership with Community Managers;- Understand of how people engage with social platforms, and how behaviour is changing;- Identify opportunities aligned with the business needs;- Build influencers strategies.Client: Itaú

Sao Paulo, Brazil

- Coordinating the Community Managers.- Brand guardian: Management of social media channels, including scheduling/publishing content and creating campaign's calendar.- Key point of contact for day to day content approval with the client and regular face-to-face status meetings.- Assisting with the strategy and implementation of Social best practices.- Responsible for writing creative briefs and work collaboratively with a creative team, building consistent and engaging contents.- Identifying proactive opportunities for engagement and reactive content.- Attending and posting from live events.- Work closely with the media and BI team.Client: Havaianas, Quaker, Mars (M&M's, Snickers, Pedigree, Whiskas), Boehringer Ingelheim (Frontline and Nexgard)

Sao Paulo, Brazil

- Responsible for planning digital strategies and digital influencers plans.- Management of social media channels, including scheduling/publishing content and creating campaign's calendar.- Leading a weekly photoshoot for social media contents.- Management of the creative team during the briefing, brainstorming and development of the campaigns.- Coordinating the social media team during responding and also identification of insights or sensitive topics.Clients: McDonald’s e Johnson & Johnson

Sao Paulo, Brazil

- Development of strategic and tactical planning in digital communication.- Creating the brand persona.Clients: GRAACC, Motorola, Magazine Luiza

Sao Paulo, Brazil

- Community management, including research and production of content for social media channels, content scheduling using Sprinklr.- Moderating and engaging with online community via social media channels.- Responsible for planning digital strategies and also executing digital influencers plans. Clients: Claro Brasil, Allianz Brasil, Nescau, Drogaria São Paulo, Drogaria Pacheco, Tang, Tiffany & Co.

Sao Paulo, Brazil

- Moderating and engaging with online community via social media channels. Client: Whirlpool (Brastemp and Consul)

Sao Paulo, Brazil

- Social media monitoring, using listening tools such as Scup.- Reports with monitoring insights and crisis managementClients: Vigor; Pedigree; Pernambucanas; Coral; Concorrência - Gol Linhas Aéreas;

Sao Paulo, Brazil

- Production of the merchandising’s after-sale materials.- Content creation for the commercial website of TV Record.- Weekly newsletter on Marketing & Advertising news.- Support the organization of events with ad agencies.

Master'S Degree, Market Research And Consumer Insights

Bachelor'S Degree, Advertising