- Promoted to Facilitator role after 4 months as Co-Facilitator supporting in social media content research and finalize session logistics.- Presentation skills: created and presented the Winter 2024 Social Media Bootcamp presentation to 50 students over Zoom. - Training experience: onboarded 3 team members on bootcamp logistics, delegated research tasks, and led brainstorming sessions.

As a Client Success Representative at Wingmate, I am dedicated to empowering our clients to fully leverage the capabilities of our CRM system. My role encompasses a diverse range of responsibilities aimed at delivering exceptional customer experiences and fostering long-term success.I guide new clients through the onboarding process, ensuring a smooth setup and providing comprehensive training to maximize their understanding of our CRM’s features. In my ongoing support capacity, I address technical issues, offer best practice advice, and ensure clients receive prompt, effective assistance.I serve as the primary point of contact for my assigned accounts, maintaining open communication to understand their evolving needs and drive satisfaction with our software. My role also involves managing renewals and identifying opportunities for upselling additional features or services aligned with their business objectives.By gathering and analyzing client feedback, I work closely with our product and development teams to enhance our CRM offerings based on real user experiences. I also develop and execute strategic success plans, setting clear milestones and tracking progress to help clients achieve their goals.Building strong, trust-based relationships with clients is at the heart of my role. Through proactive communication and regular check-ins, I strive to ensure clients feel valued and supported, addressing any potential issues before they arise to promote a positive and productive CRM experience.

As a Program Lead for the Intramural program, I played a vital role in ensuring the success and growth of various sports leagues and divisions on campus. My primary responsibilities included promoting intramural information to university constituents and enhancing communication among participants.

During my internship, I engaged in several key projects that significantly enhanced my marketing and data analysis skills. I researched product trends and consumer behavior comprehensively, which informed our copywriting strategies and helped optimize our website and social media presence. In account management for major retailers like Walmart, Costco, and Canadian Tire, I crafted targeted push notifications that aligned with their offers and product listings, facilitating ongoing communication to understand preferred promotions better and improve engagement strategies. Additionally, I executed email A/B testing using Braze to assess the effectiveness of email subject lines, newsletter content, and affiliate partner features. By analyzing open rates and user behavior across different target segments, I was able to optimize engagement and click-through rates, contributing to more effective marketing campaigns.

- Leadership: Led a 22-member team and coordinated 10 marketing committees to enhance brand identity through cross-functional collaboration and strategic campaign management that align with marketing goals.- Managed $75,000 budget by using data analytics to identify the most cost-effective marketing strategies, track financial performance, and prioritize projects based on market demand and optimal brand impact.- Events Marketing & Sales: planned/executed inaugural Fashion Show, selling out all tickets for 250 attendees and delivered record-breaking sales of $11,000 for our FiftyFive Apparel Brand through strategic social media campaigns and optimized web page load times resulting in a 10% decrease in bounce rate, and corporate sponsorship outreach.

- Implemented and tested email trigger scenarios using Salesforce to enhance engagement and conversion rates, specifically focusing on integrating new accounts into our cloud platform and automating newsletter distribution based on user actions.Provided administrative support by proactively taking meeting notes, coordinating campaign plans using Asana and Google Drive, scheduling appointments, and effectively managing deadlines using Google Calendar.- Experience in Reporting & Data Analytics: Constructed historical marketing data excel sheets from social media platforms (LinkedIn & YouTube), Google Analytics, and email newsletters, that support decision-making process for our campaigns.