Sabrina N. Browne Email & Phone Number

New York, New York, Us

- Manage internal and external communications for Citi’s Branded Cards portfolio. - Serve as a strategic counselor and collaborative partner within the firm – building relationships with key business leaders within Global Communications and U.S. Personal Banking – as well as with IAT and external partners. - Develop proactive strategies, programs and tactics to promote products and services to key audiences and in tandem, support business goals. - Lead the team in ideation and execution of influencer campaigns across social channels and bring disruptive ideas to the table to drive earned media value.- Build and sustain relationships with consumer reporters within relevant sectors including credit cards, entertainment, lifestyle, trade, and travel media.- Draft and edit materials including: strategic plans, executive communications, press statements, press releases, award submissions, pitches, and various briefing materials.

New York, Ny, Us

- Led PR, media relations, thought leadership, and product launches for Fortune 500 clients. - Developed and executed integrated communications plans for clients across the CPG, financial, luxury, and spirits sectors including Colgate-Palmolive and LVMH brands.- Provided senior media strategy, leveraging a decade of earned media relationships to accelerate client visibility across earned media, conferences, trade, and industry events.- Collaborated with agency team to support clients and ensure consistency of message and competitive positioning. Identified significant media and cultural trends that could be leveraged to support client objectives, and created and implemented strategies to optimize them.- Oversaw responses to media inquiries, and counseled senior clients, internal team members, and other stakeholders on critical communication messages and issues.- Proactively developed messages and strategies, working with senior clients to anticipate and respond to challenging news cycles and evolving geo-political landscape. - Secured 400 pieces of earned media coverage that resulted in more than 4.5 billion impressions to help increase brand awareness and build brand equity.- Secured client awards in Fast Company Brands That Matters, Better Homes & Gardens Beauty Awards, SheFinds Best New Beauty Awards, Health Annual Beauty Awards, SELF Healthy Beauty Awards, AskMen Grooming Awards, and Esquire Grooming Awards.- Served as North America Leader of BCW’s African American Employee Resource (AAER) Group, overseeing Black talent across markets to increase professional and personal development.- Served as ERG and Culture Liason to WPP, working directly with senior teams to advance DEI objectives. Represented WPP externally at industry events, including D&AD, Verizon Adfellows, and ColorComm.

New York, Ny, Us

- Executed IMC strategies for Fortune 500 clients in North America, Latin America and the United Arab Emirates- Oversaw client budget in the six-figure portfolio, implementing new strategies to grow and scale revenue across markets- Managed financial responsibility for client accounts including forecasting and account profitability- Led the client service function for program planning, problem-solving and strategic counsel across banking, travel, and CPG sectors- Conducted earned media outreach for client programs to strengthen corporate reputation and drive purchase consideration from consumers- Maintained a deep understanding of key client industry issues relating to culture, products, product categories, primary and potential competition, and general issues facing the industry- Provided strategic counsel and guidance to clients, as well as to colleagues in the BCW and WPP network to ensure agency success- Served as the North American Lead for BCW's African American Employee Resource (AAER) Group, working in conjunction with C-Suite to champion AA voices across the organization. Implement year-round internal and external programming, while providing cultural insights to fuel client programs and initiatives- Selected as 1 of 20 women to participate in WPP Elevate, a North American leadership development program for top Black female employees across agency op-Cos

New York, Ny, Us

- Oversaw media strategies for Corporate and Brand clients, owning and driving the execution to strengthen reputation and build consumer awareness- To date, secured 100 placements for clients in top-tier business and influential consumer outlets, generating more than 600 million earned media impressions - Led media relations thinking for clients to strengthen their marketplace POD and generate measurable, high-quality coverage- Delivered day-to-day client counsel on programs, opportunistic speaking engagements, proactive media relations and ideation- Worked alongside Account VPs to gather oversight of the client financials including pricing, staffing, SOW development and the client procurement process- Strategically advanced client programs alone and as part of a group, ensuring agency deliverables and business objectives are met- Created and maintained strong interagency relationships across the WPP network, strengthening creativity and producing best-in-class client work- Led BCW’s African American Employee Resource Group, managing a group of employees and producing year-round professional development events. From networking mixers to media panels, fireside chats to workshops, AAER-NY is a key driver of BCW’s D&I objectives

New York, Ny, Us

- Executed high-level media relations, brand strategy and integrated communication tactics for Fortune 500 clients- Launched high-impact media relations strategies to generate 400 earned media impressions in Fortune, CNBC, Yahoo!, USA TODAY, and other top-tier outlets- Generated strategic communication plans to amplify client news and announcements, engage key audiences and meet business objectives - Crafted key messages that forward client objective across social, digital and traditional media platforms- Participated in new business process and provide expertise to support media relations, executive visibility, influencer strategy, and B2C outreach- Maintained key role in account activities including special events, conferences, speaking engagements and program implementation- Monitored top-tier, trade and consumer news media to identify angles, themes and white space to communicate client narratives- Led the African American Employee Resource Group to execute diversity and inclusion initiatives in the New York market- Selected as one of 20 rising leaders across op-Cos to participate in WPP Accelerator, a week-long program and develop a strategic communications plan for a WPP global client. Presented to WPP and client leadership in fall 2017

New York, Ny, Us

- Developed and implemented strategic communications campaigns for private and public clients. Sectors include health and wellness, food and beverage, and sustainability- Created key components of PR programs and contributed to building communication plans that met clients’ business objectives- Assisted in driving the creation of a variety of PR materials, including those used for media relations (e.g. press releases, backgrounders, contributed articles, bios, key messages/Q&As, etc.), marketing communications (e.g. websites, videos, etc.) and social media (e.g. blog posts, Facebook, Instagram and Twitter content, etc.)- Fostered relationships across top-tier business, consumer and trade media to garner awareness for clients and position them to target audiences - Leveraged social media platforms to position clients' key messages, products and services to target audiences- Utilized Burson-Marsteller’s proprietary research tools to develop executive visibility plans with high-level recommendations to bolster client profiles- Joined Burson-Marsteller's African American Employee Resource (AAER) Group and Women in Sync and Empowered (WISE) Group to increase diversity and inclusion across the firm- Nominated by Burson-Marsteller for the "Outstanding Young Professional" category for the PR Council and PRWeek's 2017 Diversity in Distinction Awards- Attended the PRSA Foundation Paladin Award Ceremony, PRSA NY Big Apple Awards and PRSA NJ Pyramid Awards on behalf of Burson-Marsteller, representing the company onsite and demonstrating company values

Washington, District Of Columbia, Us

- Emerge New Jersey is the state’s premier organization that recruits, trains, and builds a network of Democratic women to run for office. Emerge New Jersey is part of the national Emerge America network.- Successfully implemented two major client events; the first raising $50,000 in funds and the second raising $20,000 in funds to maintain organization's operations and support brand mission- Increased organization's Facebook likes by 77% and Twitter following by 46% with engaging copy, strategic promotion of pages and encouraging internal team members to promote the pages - Executed public relations strategies and tactics that articulates the organization’s mission, vision and voice- Coordinated events with Emerge New Jersey and elected officials in New Jersey including Governor Phil Murphy, Lieutenant Governor Sheila Oliver, U.S. Congresswoman Bonnie Watson Coleman, U.S. Senator Cory Booker and Jersey City Mayor Steve Fulop- Managed day-to-day social media activities, including the monthly editorial calendar, development of daily post content, daily post execution and community management- Maximized the value of the organization’s social media platforms and provide a clear set of key metrics to evaluate performance- Identified and qualified new organizational opportunities, partnership opportunities and other offerings to help the brand increase awareness and expand its network- Championed an increased understanding – and a deeper appreciation of the value of social media across the organization- Researched and recommended tools to support the organization’s growth and improve operations

South Orange, Nj, Us

- Earned a coveted graduate assistantship with full tuition covered to pursue my master’s degree- Established a strategic sponsorship with the Public Relations Society of America New Jersey chapter (PRSANJ) to highlight Seton Hall's Master of Arts in Public Relations (MAPR) program and engage target audiences at the Pyramid Awards- Implemented a "Refer-A-Friend" campaign to increase program enrollment by working in conjunction with Seton Hall's Alumni Relations department to encourage alumni of the Graduate Communication programs to refer-a-friend- Developed a relationship with PRWeek to execute a comprehensive lead generation campaign to introduce their network to Seton Hall's MAPR program and benefits- Created internal and external creative pieces to engage target audiences about the various programs, certificates and offerings of the College.- Revised and rewrote content for the Graduate Communication programs' descriptions, features and benefits on the university's website- Built an extensive alumni database of 350+ contacts for the Master of Arts in Strategic Communication and Leadership (MASCL) online program to re-establish and develop new relationships with alumni- Provided administrative support to the university’s graduate and undergraduate communication programs

New York, Ny, Us

Worked as a Junior Account Executive on the Post Foods Team at Hunter PR, clients included: Honey Bunches of Oats, Alpha-Bits, Golden Crisp and Honeycomb- Secured placements for clients in local, regional and national news outlets, including SELF magazine, amNY, Metro, Examiner, The Liberty Tribune, Tuscon Morning Blend, ABC 22 Now, FOX 45, and many more- Developed and maintained relationships with influencers to reach key audiences about client campaigns and products- Oversaw ongoing and upcoming blogger network campaigns for Honey Bunches of Oats and Alpha-Bits cereal- Created press materials such as key messages, fact sheets, pitch letters, press releases and media alerts- Contributed to various brainstorms and brought out-of-the-box ideas to develop strategic/creative tactics for clients- Responsible for daily account management activities, such as recaps, media status reports, media monitoring and coordination of all necessary materials for client accounts- Built targeted media lists for local, regional and national markets with Vocus- Coordinated large mailings for media and bloggers

New York, New York, Us

We are Mondo. For over 13 years, the world’s most prestigious companies have turned to us to provide their IT and marketing departments with the most critical resource: people. We thrive on the kind of change that disrupts, rewrites the rules, and demands action at a moment’s notice. Our 40,000 worldwide placements testify to this almost as definitively as our 50% year-over-year growth does. While competitors scramble to adapt, we have remained far ahead of the game, delivering expectation-exceeding results. But we are not looking back on the past thirteen years, we are looking ahead to the next twenty. Welcome to Mondo. How can we help you?

Tarrytown, Ny, Us

- Represented Viva Diva Wines at New York Fashion Week and developed relationships with press, as well as secured photos with various celebrities with Viva Diva Wines- Assisted coordinating the Viva Diva Wines nationwide tour, which was led by singer/songwriter Christina Milian- Conducted research to develop tactics for upcoming events- Created editorial content to be posted on Twitter, Facebook and Instagram- Facilitated conversations and engaged audiences on Twitter, Facebook and Instagram- Participated in brainstorms on ways to increase brand awareness for clients- Pitched local and national media outlets - Built media lists

Columbus, Ohio, Us

- Started as a Cashier in May 2010 and successfully progressed to Sales Associate and then to Sales Lead - Contributed to making daily segment goals ranging from $500-$5,000 during regular and holiday seasons- Awarded multiple WOW Rewards for exceptional customer service and leadership- Informed customers of the features and benefits of products when performing product demos- Compiled visual marketing displays for floorsets to communicate the company's vision and entice customers to purchase - Contributed feedback to management about daily segments and strategized ways to drive purchases on the sales floor- Assisted with new hire on-boarding and displayed exemplary leadership to new employees- Created "can-do" environment to motivate new sales associates and maintain a welcoming work environment- Ensured zone safety by monitoring continuously throughout the store to prevent theft and product fixture damage- Welcomed and engaged customers into the store with a smile and energetic personality

South Orange, Nj, Us

- Served as the Firm Director for Seton Hall University's student-run PR firm and led a staff of 12 employees- Wrote, edited and developed press materials for internal clients on-campus and external clients throughout South Orange- Oversaw internal and external client accounts, including areas of content creation, social media amplification and graphic design - Demonstrated the firm's products and capabilities to engage new business opportunities on-campus and throughout South Orange- Developed and maintained relationships with local press to garner awareness around new client products, services and offerings - Delegated responsibilities to account coordinators to maintain day to day account management for clients- Displayed PR leadership qualities for staff to emulate and grasp the importance of teamwork, agility and work-life balance- Created an open work environment to foster growth and reinforced positive behaviors to build confidence amongst staff

New York, Ny, Us

- Selected as 1 of 8 students to participate in the National Bateman Case Study competition and represent Seton Hall University- Created and implemented a public relations campaign called "LEAP on Bullying" about bullying prevention among youth ages 10-19- Developed partnership with local Boys & Girls Club of Newark and implemented programming ideas- Established partnership with organizations and athletic teams at Seton Hall University to help increase awareness on the harmful effects of bullying- Developed strategic social media strategies that resulted in our campaign receiving re-tweets from Shaq, Victor Cruz, Mayor Cory Booker of Newark and other celebrities that resulted in us generating 25 million media impressions on Twitter- Pitched local media and secured various placements for LEAP on Bullying

New York, New York, Us

- Successfully secured internship at Tractenberg PR, one of Manhattan's leading beauty and lifestyle PR agencies- Worked as a Beauty Intern and contributed to several client accounts, including Smashbox, Bath and Body Works, Amika, Soap & Glory and Sally Hansen Beauty- Built media lists using Cision to identify key reporters to target for media outreach and client events - Organized products and materials for media kits and mailings that were distributed to top-tier beauty, fashion and lifestyle outlets - Prepared media send outs to engage bloggers, influencers and editors with the latest client products and offerings- Clipped and tracked product placements to measure media relations efforts and garner impressions- Assisted with special event planning and packaged client gift bags with key messages, press releases and products

Master Of Arts, Strategic Communication

Bachelor Of The Arts, Public Relations

High School Diploma, Business Administration And Management, General