Marketing Manager
Current- Coordinated marketing campaigns with the sales team to ensure optimal lead generation and qualification to enter the sales pipeline.- Created graphics, copyright, and curated third party content for social media, in addition to scheduling social media publishing.- Established digital marketing workflows, cutting down manual data input and lead follow up by over 80% to maintain client engagement.- Supervised web developer and graphic designer to ensure that creative content, landing pages, and information are consistently updated.- Strategized and brainstormed with ICS team on innovative marketing methodologies to generate leads and expand client base.- Grew social media presence over multiple platforms, seeing 60 times increase from below 100 interactions.- Identified the need to reengage past clients and initiated campaigns and events to increase engagement, grow the community and create opportunities for customer retention.- Implemented marketing campaign strategy through a messaging platform (WhatsApp) and successfully captured over 1K new Spanish-speaking leads.
