ORIS is the first platform which connects digital and construction materials to design cost-effective & low-impact infrastructure (roads, rails). We use Data Science and Artificial Intelligence to provide a comprehensive knowledge on the role of construction materials and enable responsible and smarter materials consumption.

- Define marketing strategy including positioning and branding- Gather market insights to shape the strategy- Plan & execute marketing campaigns- Establish KPIs to measure and analyze the impact of our initiatives- Lead, build and structure the marketing team from 2 to 10 marketers today - Leadership team member reporting to the CEO.Biggest achievements:- Revenue x3 in 5 years - Jumped from 40% to 60% of Top 50 biopharma companies who now use Inova Inpart (ex Inova.io) is a B2B SaaS CRM for pharma & biotechs. It is the leading provider of digital partnering solutions for the biopharma industry. More than 60% of the world's largest pharma companies and hundreds of innovative biotechs rely on Inpart's cloud platforms to manage their opportunities and partnerships, from sourcing leads to deal signature to alliance management.>>>

- Define and implement acquisition & retention campaigns for online sales- Optimize website (UX/UI), customer journeys and conversion funnel revamps, landing pages, SEM, SEO, emailing and CRM- Manage, recruit & coach a team of 4 web marketers- Leadership team member reporting to the general director.Biggest achievement:- Deloitte Technology Fast 500 EMEA 2013 Award.ReportLinker is an award-winning market research solution that allows business executives to access statistical information and market research studies on all topics, from all around the world, in one convenient place.>>>

- Grow Windows 8 business and market share: B2C PC/tablets and software sales- Drive the consumer Go-To-Market (GTM) strategy by managing a cross functional team of 15 marketers and salespeople- Push offers and promotions strategy on PC & Software aisles- Optimize a multi-million € annual budgetBiggest achievements:- Achieved revenue and business performance goals: Windows PC & tablet sales, Windows software revenue, brand & marcom campaign KPIs.- Ranked #1 Worldwide Windows Business Group for overall performance: Microsoft Award in 2011 & 2012- Sales & Marketing Awards: Microsoft Share Fighter Champions Award 2011, Microsoft Circle of Excellence Award 2012, Grand Prix Stratégie de la communication évènementielle 2013>>>

- Design Windows 7 B2C communication strategy - Implement brand campaigns across Digital, TV, Outdoor, Print, Experiential, Retail, Community Management and Social Media. - Manage a multi-million € annual budget- Lead a team of 3 marketers and 5 advertising & media agenciesBiggest achievements:- Windows voted favorite IT brand by French consumers (2011 Capital-BVA-Leo Burnett opinion poll).- Launched the ‘Windows Café’, a pop-up store (worldwide premiere) to directly show the innovation face-to-face with our customers generating the highest Windows preference score worldwide.- Awards: Microsoft Global Innovation Award 2010, Top Com 2011, Trophée du marketing 2011>>>

- Define marketing strategy & plans for Microsoft’s consumer internet & mobile services. - Orchestrate digital campaigns focused on acquisition (CPM/CPC, emailing, partnerships, web sites) and branding (content creation, viral videos, UGC).Biggest achievements:- Messenger voted favorite & most innovative brand by French consumers (2008 Capital-BVA-Leo Burnett opinion poll).- Created new online acquisition channel for our mobile services generating +260% Messenger mobile users YoY and highest number of subscribers worldwide.-Awards: Microsoft Global Innovation Award 2006, 2008 >>>

- Develop audience, usage, revenue, and overall positioning for MSN MessengerBiggests achievements:- Messenger users doubled in 18 months and reached 90% penetration rate on the 12-25 segment.- Awards: Microsoft Global Innovation Award 2004, Microsoft Netherlands MSN Subsidiary of the year 2004>>>

- Develop and implement joint marketing programs for IBM’s e-business server solutions in partnership with e-business software companies (Netscape, Check Point, …)Biggest achievement:- Created first webinars: extended webinars as a best practice worldwide>>>