Sabrina Cervasio Email & Phone Number

Greater New York City Area

• Manage pre-production, post-production and release of seasonal campaign images and campaign videos• Coordinate with Global Brand Managers on key marketing stories and strategize to ensure seasonal buys of product are reflected in content creation for all marketing needs• Partner with our media agency, to plan, strategize and implement all paid media campaigns. Increased revenue in paid channel by 12% YOY • Strategize, plan and manage execution of bi-weekly ecommerce site updates along with 2x daily emails and all other digital asset needs• Oversee large-scale campaigns with internal and external partners, align on timeline and ensure deadline are met for launch• Communicate with 30+ international partners to understand their marketing needs, preparing marketing policies and coordinating with cross-functional teams to accomplish retail sale endeavors• Prepare forecast recaps of all programs to track KPIs and target achievement• Representative for the marketing department in all executive meetings and work as key liaison between my team and all other departments

• Met strict deadlines for on-schedule asset delivery by leveraging time management, team coordination and task prioritization skills• Kept meticulous reports and documentation detailing daily designer activities, updated status sheets and submitted timely reports for supervisor review• Facilitated review with all internal parties to ensure designer completeness with respect to copy, legal promotions and product images used• Identified areas within the review process that could be improved and implemented new processes that resulted in greater overall efficiency• Execution of weekly Creative Pack which includes all upcoming website and email updates• Supported project advancement by delivering documentation for concepts, design, content requirements• Coordinated special projects upon request from the marketing manager

• Created and maintain new company website• Create, manage and maintain weekly advertising campaigns with Constant Contacts & Facebook• Increased customer database 25% and increased website traffic by 30%• Calculate tip outs and payroll and run weekly and daily reports• Maintain schedule and oversee the running of events• Book and plan events for up to 100 people, by finding vendors to fit the customers needs

• Manage multiple projects at once from start to finish, with a main focus on three major clients• Create, and distribute surveys to all participants• Track responses and results from participants in over 20 different groups• Organize, analyze and report on all groups using excel• Gather market research on various topics and create reports to present to CEO

• Initiate creative briefs and Seasonal kickoffs• Route all requests for approval to necessary parties, guaranteeing timely feedback and updated record keeping• Ensure all marketing communications support the global business strategy and adhere to brand standards• Partner with Marketing Manager to ensure timely, on-budget asset delivery for all international produced marketing materials• Assist team members with day to day marketing projects and coordinating activities as requested• Gather all marketing data, from international partners and create weekly reports on success of all global marketing initiatives• Initiated market research studies, and reviewed findings to optimize marketing approaches• Developed, maintained and deepened strategic partnerships with partners in all markets• Leveraged industry trends and competitive analyses to improve marketing campaign performance

Greater New York City Area

• Responsible for scheduling, organizing and marketing trunk shows; primary revenue channel for US market• Manage additional sales channels, including remote orders and sample sales; surpassed yearly target by $40k• Create all marketing materials for US market; managed all US marketing campaigns• Wrote, designed and created company global Newsletter and distributed to all customers• Manage backend website content and layout for US and UK; launch online sample sales,new collections and event listings• Manage US database using Mail Chimp; build customer lists by market

▪ Conduct market research and gather information on potential new products▪Collect and maintain prices, plano grams and updates on current products for all major retailers▪Maintain market trend watch list and data▪Perform opportunity gap analysis for major categories▪Coordinate and run charity events▪Write and distribute press releases to major retailers

Rocca San Felice, Italy

▪Created product marketing "edge" based in compiled research and consumer polling▪Maintained schedules, budgets, invoices and communications with onsite and offsite parties▪Researched local competitive brands to establish unmet consumer needs▪Developed integrated marketing strategy for startup international pasta company

New York

▪Organized buyer/ seller communications for Bloomingdales and Saks▪Coordinated models' wardrobe and styling for client walkthroughs▪Compiled a list of 50 potential clients through online research▪Managed Jean Paul Gaultier high-level product and sample tracking▪Priced out new lines based on markups and conversions

Bachelors Of Science, International Business; Marketing And Italian Studies

Activities and Societies: International Business Club

Bachelor'S Degree, International Business

Studied One Semester With All Classes In Italian All Exams, Written and Oral, in Italian