Lead Designer +Founding Partner
CurrentOngoing apparel design for an all-female clothing brand. The cheeky brand is a lifestyle that tailors to women who enjoy grease, glamour, hot rods, motorcycles, and raw horsepower.RESPONSIBILITIES:- Producing new apparel and accessory concepts, then developing concepts into complete designs- Overseeing the visual approach for marketing and social media strategy, positioning the company with new opportunities emerging within the industry, generating a distinctive, value yielding brand- Directing product photoshoots and managing modelsCAREER HIGHLIGHTS:- Designed company logo and produced the full brand identity- Over 30 different designs used on t-shirts, tank-tops, jackets, patches, stickers, and more- Apparel sold online, at various premier powersport events, and retail locations nationwide- Directed fashion shows during major motorcycle events with select pieces; managed models & apparel