Sabrina Consonni Email & Phone Number

Switzerland

Lugano

• Preparation , development and alignment with local business partners for activities and materials dedicated to products launch and promotion (ATL, BTL, POS,PR activities)• Collaboration with area managers: market analysis, sell in and sell out control (IMS data , SAP reports)• Development of strategic tools (on markets, positioning, target, competitive analysis, USP definition) at a global and local level• Development of the on line channel: SEO project, on line communication plan development, implementation of reserved area for partners • Responsible for department budget control

• Communication activities Above the Line and Below the Line for a multibrand portfolio (creation, realization and distribution phases)• Support of the media planning: definition of media mix (television, radio, print, web), contact with advertising agencies and media center• Sell-in and sell-out activities dedicated to both the trade and the end-consumers• Organization of events at a national and international level• Co-marketing activities (local and national)• Development of the SEM project

Consulting project in Marketing and Customer Relationship Management.Direct collaboration with the CRM department for the definition of the contact strategy, the loyalty programand the store monitoring method.

Part Time Master, Digital Marketing

Activities and Societies:

Education record

Activities and Societies: Sept. 2008 | Feb. 2009 International exchange program at CUFE (Central University of Finance and Economics).

Master Of Science, Major In Marketing, Minor In Corporatecommunication

Activities and Societies: Relevant courses: Corporate Strategy, Advertising&Branding, Business to Business, Corporate Brand and Image.

Education record