Sabrina Hall Email & Phone Number

Kings Langley, Hertfordshire, Gb

Drive awareness of the RES brand and strengthen its position in the industry through a multi-channel approach to marketing and communications for RES Americas.

New York, Ny, Us

•Drove multi-channel thought leadership and content strategies for a global cloud ERP software company to increase brand awareness and customer engagement through industry insights and the creation of targeted, SEO-enhanced content for industry-specific audiences.• Crafted product marketing messaging and content deliverables, connecting multiple software programs, digital tools, and services to amplify key features that attract new and existing customers and build upon digital transformation foundational strategies.• Developed scalable global editorial calendars, roadmaps, and thought leadership plans around key themes, anchoring content and messaging to personas and brand principles to drive lead generation and client engagement. Deliverables included white papers, product brochures, case studies, blogs, and presentation decks.• Developed promotions and conducted market assessments for integrated marketing campaigns to include paid search, paid social, and emails, increasing customer engagement across the sales lifecycle.• Ensured brand consistency across all content, from thought leadership to websites to social media, and regularly updated older content to meet high content standards.

Amsterdam, Nederland, Nl

• Led the development of strategic communications plans and managed the tactical delivery of high-profile internal and external communications for Arcadis' global mobility business.• Ensured employee engagement and support for the delivery of mobility's business plan. • Provided strategic communications advice and consulting to leadership teams to ensure that their messages connected with their audiences, both internal and external.• Celebrated and shared mobility's best practices, projects and people to generate pride in Arcadis – internally and externally – supporting adoption of new ways of working and reflecting the organization's global diversity and passion for improving quality of life. • Partnered with country marketing teams to ensure mobility messages were localized and delivered.

Amsterdam, Nederland, Nl

• Directed planning and delivery of North American campaign and insights program.• Leveraged content themes for sales enablement and brand profile advancement.• Developed and executed all aspects of campaign strategy, including creating campaign and insights calendar, individual campaign plans, stakeholder management, marketing channel strategy and lifecycle, audience and competitor analysis, event content optimization, employee engagement, and content deployment and promotion.• Forged strong collaborative relationships with business area stakeholders to develop thought leadership content and to promote it via client meetings, speaking engagements, webinars, blogs and podcasts.• Supported Global MarComms on the deployment and local delivery of global campaigns within North America, including activating and customizing content for the region.• Introduced new tools and approaches to optimize both new and existing thought leadership content through digital experiences.• Led and developed North American Content Marketing team.

Amsterdam, Nederland, Nl

Responsible for all aspects of developing and implementing marketing campaigns for Environment business line:• Message and content development, and marketing channel strategy and execution.• Collaboration with Marketing & Communications functions, including public relations, digital, creative, events and internal communications.• Create brand value in North American market through consistent messaging and tone of voice.• Play an instrumental role in driving the adoption of content marketing and thought leadership strategy within the organization.• Manage the campaign calendar schedule, budget and quarterly reporting of quantitative and qualitative key performance indicators.• Contribute to the total cross-functional effectiveness of the department.

Denver, Colorado, Us

• Managed Denver Water’s organizational communications team, including internal communications, creative services, internal and external websites, and B2C marketing communications. • Directed internal communications program, reaching more than 1,000 employees in both office and field settings, with focus on strengthening employee engagement and change communication. • Leadership member of brand journalism team, developing and producing content strategies to tell Denver Water's story and connect audiences to utility’s vision and mission.• Created and implemented a consistent internal and external communications strategy, including developing identity and style guidelines, key messages and determining appropriate communication vehicles.• Actively improved the quality, usability and impact of organization’s print and digital content, making it easier for customers, employees and other key audiences to recognize, connect and support Denver Water’s vision.• Conceptualized and built organization's first internal communications program, reaching more than 1,000 employees in both office and field settings. • Served as project manager for internet and intranet redesign projects, and development of new graphic design standards. • Developed and maintained editorial plans for various publications including employee newsletter, customer newsletter, direct mail, program materials, electronic newsletters and other specialty projects. • Created and implemented communication action plan template for all section projects.

Golden, Co, Us

• Managed employee communications program; managing editor of weekly employee newsletter.• Supervised employees responsible for supporting public information program. • Developed content for brochures, web, posters and advertising copy to meet multiple marketing objectives.• Planned and executed library events, including grand opening of new library drawing 3,000 people.• Editor of monthly electronic patron newsletter with subscription list of 10,000 library card holders.• Created online press room.

Englewood, Colorado, Us

• Executed strategic communications planning and implementation for water and wastewater clients throughout the country. • Created multiple collateral documents including media kits, advertising copy and website content.• Managed trade show program and company presence and image at events, including dedication ceremonies.• Served on editorial staff for award-winning monthly employee newsletter.

Denver, Co, Us

• Developed and implemented national communications program to promote objectives of Association.• Served as spokesperson and information resource for national news media, Association members and concerned citizens.• Produced materials including periodical articles, news releases, website content and position papers.• Designed and conducted media relations and crisis communications training sessions. • Conceptualized, designed and managed content for Consumer Water Center website.• Liaison to government affairs office in Washington, D.C.

• Managed daily program integration for clients in healthcare, marketing and retail industries.• Material development to include press releases, fact sheets and award submissions. • Managed media impression measurement program.• Pitched news outlets for multiple clients/industries.• Member of firm’s internal council on client partnership and satisfaction.

Bachelor Of Arts (B.A.), Speech Communication

Master'S Degree, Applied Communications

Mini Mba, Marketing