Business Owner
Current- Conceptualized, planned, and executed the launch of Coco & Spice Baby Boutique, from market research to website development, resulting in a successful online storefront catering to the needs of parents and caregivers who are passionate about sustainable and eco-friendly commerce. - Crafted a compelling brand identity, including logo design, color scheme, and tone of communication, creating a cohesive and appealing brand image.- Curated a diverse inventory of premium baby products, leveraging market insights to offer a range of items that resonate with the target audience.- Implemented SEO strategies, resulting in improved search engine visibility and increased organic traffic to the website.- Developed and executed a comprehensive social media strategy across platforms, growing the brand's online presence and engaging with the target audience through compelling content and interactive campaigns.- Orchestrated email marketing campaigns, nurturing customer relationships and driving repeat purchases through personalized recommendations, exclusive offers, and informative content.