I founded Audenticity to help Brands & Retailers track, incentivize, and amplify word of mouth. Audenticity came about when I noticed that SMBs were lacking the software that powered growth capabilities my teams had previously developed for tech companies. We’re now bringing these capabilities to small CPG and DTC brands in a scalable and cost-effective platform.

Led the Product Management, Growth, Product Operations and Design team for Emeritus, a Sequoia, CZI and SoftBank-backed professional upskilling platform. I’m particularly proud of the Product team I built from scratch to support Emeritus’s growth from a $400m valuation to a $3.2b unicorn, the processes we put in place to ensure speed, quality and accountability in product development, our team’s collaborative culture and all the team’s accomplishments in growth hacking, experimentation, user interface and design.

Led the Consumer and Platform teams for Slice, a Lightspeed, Innovation Endeavors, and DCM-backed e-commerce market intelligence xxx. As part of the Leadership team, I owned profit and loss for the consumer and platform businesses and managed the Product, Growth, Design, Marketing, Mobile Engineering and Business Development teams. I’m especially proud of the cultural and process changes that improved the speed of development 10x and that we were recognized by both Apple and Google as Editor’s Choice.

* Transformed MedHelp from a basic forums website to the first health site with a fully social experience. Grew U.S. and international web traffic from 5 million to 14 million monthly unique visitors through the launch of social networking features, interactive tools, and health & fitness trackers.* Launched our mobile initiatives with a mobile-optimized website in 2007 and our first iPhone app in 2008. Since then, we’ve launched 8 iPhone apps and 3 Android apps that have over 5 million downloads. Our apps have been featured in the iTunes Store as well as the Google Play store multiple times. * Managed a new product line introduction - an enterprise platform that allows partners to offer white-label versions of our products. Managed integrations of this new licensed product into our partners’ sites. * Drove the product definition, design, and development of our first data-intensive consumer product, Health Trackers, that is now the backbone of our Health API (hAPI) and the repository of the largest database of self-reported health data.* Manage a team of 2 product managers and 4 web designers and allocate engineering resources to meet internal and partner deadlines.* “Agile” product development processes with iterative weekly release cycles.* Acquired by Physicians Interactive, a subsidiary of Merck Pharmaceuticals, in June 2014.

* Responsible for key metrics for the hotel search vertical and personalization efforts including $/search, cost-per-click, number of registered users, and number of FareTrackers created.* Grew revenue by 30% through increased SEO traffic, a more efficient purchase flow, and implementation of a preferred supplier program.* Conducted AB tests on various designs to drive clickthrough rate and sales revenue.* Implemented yield optimization projects, sponsored supplier programs, email acquisition enhancements and click-tracking and usage reporting.* Acquired by Kayak in December 2007.

-Product Strategy for AOL Pictures and and AOL Video

Achex, an online payments startup, was acquired by First Data Corp (FDC) in July 2001.