Sabrina Lim Email & Phone Number

Singapore

Staff Engagement & Development, and Customer Experience Branch for the ACE Group at the Ministry of ManpowerShaping internal employee experiences, OD for organisational culture for leaders and the system, and capability developmentUpholding customer service delivery standards, through clear and people-centred public communications and customer experiences.

Organisational Development and Planning, in Culture and LeadershipShaped OD initiatives and resources that supported positive change in organisational health and the leadership community. Corporate secretarial work to facilitate effective organisational outcomes.

Driving organisation success by building culture and competency capacity, developing enabling systems, and facilitating interventions for open conversations and to improve the way we work. My work focused on engaging and enriching our employees' experiences at HPB, recognising their contributions of excellence, and supporting their wellbeing.

Public and media engagement on policies relating to healthcare finance (financing system, insurance, subsidies, policy & governance, financial assistance, etc.) and health technology (e.g. National Electronic Health Records database, smart health tech in robotics, AI, clinical performance optimisation)

Strengthened the organisation's brand by working with its parent group and ministry to convey its priorities to staff, partners, media, and public. We built public confidence in the institution, its healthcare services and professionals through media profiling, marketing/branding efforts, and targeted public engagement platforms.

Posting: Ministry of Communications and Information (2011 - 2013)Analysed public sentiment analytics of national issues and government policies, built and reported dashboard data analyticsPosting: Ministry of Education (2013 - 2015)Information Officer, Corporate Communications Brand marketing and PR communications, to convey key education policies to.

• HSBC Master Brand and Sponsorships, Commercial Banking, Credit Cards
• Brand guardian for HSBC ads and collaterals in SG

Freelance work in: 1. PR writing and media materials2. Videography: onsite video shoot and editing 3. Design: Branding and publicity materialsKey clients include: M1, Detroit Electric, the Bone Marrow Donor Programme

Built brand’s digital presence in both corporate and community markets

ATL and BTL brand marketing, business development Clients included Philips Singapore, SMRT and Certis Cisco

Bachelor Of Communication Studies (Honours), Communication Studies, Advertising & Pr

Activities and Societies: Art Director for Connexscions – Wee Kim Wee SCI Faculty Newsletter, pro bono branding work for the Bone Marrow.

International Relations And Media

I had a great experience going through a creditable onsite exchange programme at LSE, London, reading IR and media with the International.

Diploma With Merit, Digital Media, Specialty: Film And Video Studies

Activities and Societies: President, School of Design (two years, 2004-2006) Panelist, Singapore Tertiary School Forum ‘04 in Singapore.