Sabrina Mclaughlin Email & Phone Number

Pensacola, Florida Area

• Develop strategic integrated marketing plans that include advertising, public relations, sales, fundraising and other operational initiatives with customized reporting dashboards to track success by measuring ROI and client-specific KPIs for retainer clients in the healthcare, non-profit, professional services industries• Coordinate media buys for healthcare, non-profit and professional services retainer clients with a focus on digital marketing technologies that include mobile, site display, search, contextual retargeting, as well as OTT and video pre-roll while successfully managing the cross-device consumer experience through the analysis of demographic, geographic and behavioral data• Produce and schedule visual and narrative content, including posts, blogs, articles and videos for healthcare, non-profit and professional services retainer client websites, social media and other digital platforms to enhance paid reach while effectively maximizing organic opportunities• Facilitate marketing audits, focus groups, surveys and other communications-related research projects for regional and national brands in a variety of industries on a consulting basis• Coach mid and executive-level corporate marketing professionals through the personal brand development process, which includes resume content creation and design as well as online portfolios and job search strategies on a consulting basis

Pace, Fl

• Developed and managed strategic community relations initiatives to engage a variety of constituencies, including annual art competitions and other student programs, bill-signing events, delegation meetings and other outreach opportunities• Coordinated all media relations efforts, including press release writing, distribution, list management and serving as the point of contact for all interviews and material follow-up requests from national, regional and local journalists• Developed integrated communication strategies to garner support for legislative bills and appropriations requests sponsored by the Representative• Managed all official office social media channels, garnering increased views and engagement each month while maintaining adherence to House of Representative protocols• Designed and developed all graphics and copy for the office’s official monthly eNewsletter growing the contact list by 300%+ year over year, resulting in a 43% average yearly open rate and a 16% average yearly click-through rate• Developed and managed an in-house project management system to increase staff productivity and ensure timely follow-up of all constituent outreach while providing a platform for real-time monitoring of bills and appropriations requests in collaboration with the Representative’s Legislative Aide• Prepared and edited all letters of support for program grants, legislative projects and other official recommendation requests on behalf of the Representative

Pensacola, Florida Area

• Taught 3000 & 4000-level advertising and public relations courses, including the department’s cornerstone and capstone campaign courses as well as a course on personal branding/portfolios for upper-division students• Facilitated connections with the university’s community partners for internships and employment for students• Served as the faculty advisor for the AAF’s National Student Advertising Competition (NSAC) team for national clients, including Pizza Hut, Snapple and Tai Pai• Named a Quality Enhancement Plan Fellow, managing one of only two high-impact practices pilot projects on campus

Pensacola, Florida Area

• Led a staff of 13 marketing professionals and provided creative, public relations and marketing support services to campus clients, including the management of an approximately $1 million budget• Established the university’s first ROI reporting process to calculate the success of strategic marketing activities through the use of customized dashboards, charts and other tracking tools, with a monthly average of 1.4 billion impressions and over $500,000 in earned media• Developed and managed the university’s first integrated marketing communications platform, which includes award-winning advertising campaigns for diversity & inclusion, student recruitment, graduate and advancement• Served as the institution’s chief branding officer, overseeing the development of the university’s first Comprehensive Branding Resource Guide and the nationally recognized Brand Ambassador training program• Facilitated crisis communications strategy for the university, coordinating internal and external messaging by creating the campus’ first communications portal and crisis plan to meet compliance standards for the Cleary Act• Managed the successful development, training and implementation of the university’s first Content Management System (CMS), allowing the campus community to easily update website content in an efficient manner• Served as the managing editor for the award-winning “Connection” magazine, facilitating a complete redesign of the publication and establishing benchmarking research in order to track an increase in readership and engagement• Developed institutional messaging and support narratives for the 50th Anniversary $50 million fundraising campaign

Navarre, Fl

• Led a staff of 11 full-time and freelance marketing professionals in three offices• Managed $2+ million in marketing budgets for a variety of clients across various industries• Provided creative direction for a variety of multi-media campaigns, including traditional and virtual engagement outlets• Coordinated a variety of research projects and analyzed data in order to develop strategic marketing plans for clients• Coordinated media relations for clients, generating an average of $3+ million in earned positive or neutral media coverage annually• Provided national educational seminars and workshops on graphic design, public relations, advertising and marketing related topics to professional organizations

Fort Walton Beach, Fl

• Designed and wrote award-winning copy for collateral materials, website and ads• Managed the office budget, state grants and federal grants for voter outreach, securing $100,000+ in previously unavailable grants• Coordinated a variety of research projects and analyzed data to develop the county’s first strategic voter outreach communications plan• Prepared and delivered presentations on behalf of Supervisor of Elections office in order to engage voter turnout• Served as lead director of statewide voter education efforts on behalf of Florida’s Get Out the Vote (GOTV) campaign• Coordinated media relations for the office, as well as the Kids Vote, Too, and international pilot projects for voting overseas

Fort Walton Beach, Fl

• Led creative direction team from Pensacola and Panama City offices to establish award-winning marketing collateral• Coordinated all media relations and media buying efforts for Fort Walton and Destin offices• Managed all community relations activities for staff members in two offices• Designed and wrote copy for internal e-newsletter distributed to all SC&G offices• Developed firm’s first community relations program, Marketing Awards Program (MAP), and increased staff and shareholder participation in community

Fort Walton Beach, Fl

• Contracted freelance marketing, public relations and graphic design projects for various clients along Florida’s Emerald Coast• Served as an award-winning freelance media correspondent for House & Home Magazine and The Destin Log

Fort Walton Beach, Fl

• Managed special events and booked national entertainment acts for various venues on site• Coordinated all media relations with local outlets and entertainment acts’ publicity teams• Scheduled media buys and led creative team to implement award-winning marketingcampaigns for promotions and events

Tuscaloosa, Al

• Assisted with semi-annual fundraising drives by scheduling on-air guests, premiummanagement and billing• Coordinated special events for station members and university staff/faculty• Developed relationships and cultivated support for station by managing underwriting accounts

Master'S Degree, Msa

Bachelor Of Arts (Ba), Communications, Public Relations