Sabrina Mclaughlin Email and Phone Number
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With the same unhindered spirit she started with 25 years ago, Sabrina again jumped into the agency world as the Owner & Executive Creative Director of 3125 Communications in early 2018. Under her leadership, the firm provides strategic marketing, branding, creative and public relations services to clients in various industries nationwide. Sabrina believes the agency’s success is the result of “connecting the dots” between the clients and the audiences they serve by boldly managing expectations that exemplify integrity, strength and faith. Sabrina’s journey has also included managing the strategic communications for a member of the Florida House of Representatives and teaching as a full-time faculty member at the University of West Florida (UWF). Before stepping into the classroom full-time, Sabrina served as the executive director of UWF’s Marketing & Creative Services department for three years while teaching as an adjunct instructor. Sabrina built her first agency, Insight Marketing Communications, in 2006 and grew it into two offices in Navarre and Panama City, Fla. and one in Phoenix, Ariz., in five years. Insight served government, non-profit, higher education and professional services clients across the U.S. and abroad. Prior to Insight, Sabrina had the privilege of working for in-house departments in the government, hospitality, non-profit and professional services industries.Over the course of her career, Sabrina and her talented creative teams have been honored with numerous local, regional and national awards from the American Advertising Federation, the Southern Public Relations Federation, the Florida Public Relations Association, the Council for Advancement and Support of Education, Graphic Design USA magazine and the Tellys, just to name a few.A proud graduate of the University of Alabama, Sabrina holds a B.A. in public relations with a double major in American studies. In 2003 she received her Accredited Public Relations (APR) designation, making her the second-youngest accredited practitioner in the country at the time. She completed an M.S.A. in public administration from the University of West Florida in 2008.
3125 Communications
View- Website:
- 3125communications.com
- Employees:
- 2
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Owner & Executive Creative Director3125 Communications Jan 2018 - PresentPensacola, Florida Area• Develop strategic integrated marketing plans that include advertising, public relations, sales, fundraising and other operational initiatives with customized reporting dashboards to track success by measuring ROI and client-specific KPIs for retainer clients in the healthcare, non-profit, professional services industries• Coordinate media buys for healthcare, non-profit and professional services retainer clients with a focus on digital marketing technologies that include mobile, site display, search, contextual retargeting, as well as OTT and video pre-roll while successfully managing the cross-device consumer experience through the analysis of demographic, geographic and behavioral data• Produce and schedule visual and narrative content, including posts, blogs, articles and videos for healthcare, non-profit and professional services retainer client websites, social media and other digital platforms to enhance paid reach while effectively maximizing organic opportunities• Facilitate marketing audits, focus groups, surveys and other communications-related research projects for regional and national brands in a variety of industries on a consulting basis• Coach mid and executive-level corporate marketing professionals through the personal brand development process, which includes resume content creation and design as well as online portfolios and job search strategies on a consulting basis -
District 3 - Communications/Community RelationsFlorida House Of Representatives Jul 2018 - Jul 2022Pace, Fl• Developed and managed strategic community relations initiatives to engage a variety of constituencies, including annual art competitions and other student programs, bill-signing events, delegation meetings and other outreach opportunities• Coordinated all media relations efforts, including press release writing, distribution, list management and serving as the point of contact for all interviews and material follow-up requests from national, regional and local journalists• Developed integrated communication strategies to garner support for legislative bills and appropriations requests sponsored by the Representative• Managed all official office social media channels, garnering increased views and engagement each month while maintaining adherence to House of Representative protocols• Designed and developed all graphics and copy for the office’s official monthly eNewsletter growing the contact list by 300%+ year over year, resulting in a 43% average yearly open rate and a 16% average yearly click-through rate• Developed and managed an in-house project management system to increase staff productivity and ensure timely follow-up of all constituent outreach while providing a platform for real-time monitoring of bills and appropriations requests in collaboration with the Representative’s Legislative Aide• Prepared and edited all letters of support for program grants, legislative projects and other official recommendation requests on behalf of the Representative -
Communication Arts FacultyUniversity Of West Florida Aug 2014 - May 2018Pensacola, Florida Area• Taught 3000 & 4000-level advertising and public relations courses, including the department’s cornerstone and capstone campaign courses as well as a course on personal branding/portfolios for upper-division students• Facilitated connections with the university’s community partners for internships and employment for students• Served as the faculty advisor for the AAF’s National Student Advertising Competition (NSAC) team for national clients, including Pizza Hut, Snapple and Tai Pai• Named a Quality Enhancement Plan Fellow, managing one of only two high-impact practices pilot projects on campus -
Executive Director, Marketing & Creative ServicesUniversity Of West Florida Jul 2011 - Aug 2014Pensacola, Florida Area• Led a staff of 13 marketing professionals and provided creative, public relations and marketing support services to campus clients, including the management of an approximately $1 million budget• Established the university’s first ROI reporting process to calculate the success of strategic marketing activities through the use of customized dashboards, charts and other tracking tools, with a monthly average of 1.4 billion impressions and over $500,000 in earned media• Developed and managed the university’s first integrated marketing communications platform, which includes award-winning advertising campaigns for diversity & inclusion, student recruitment, graduate and advancement• Served as the institution’s chief branding officer, overseeing the development of the university’s first Comprehensive Branding Resource Guide and the nationally recognized Brand Ambassador training program• Facilitated crisis communications strategy for the university, coordinating internal and external messaging by creating the campus’ first communications portal and crisis plan to meet compliance standards for the Cleary Act• Managed the successful development, training and implementation of the university’s first Content Management System (CMS), allowing the campus community to easily update website content in an efficient manner• Served as the managing editor for the award-winning “Connection” magazine, facilitating a complete redesign of the publication and establishing benchmarking research in order to track an increase in readership and engagement• Developed institutional messaging and support narratives for the 50th Anniversary $50 million fundraising campaign -
Director Of Decisions & PresidentInsight Marketing Communications, Inc. Jan 2006 - Jul 2011Navarre, Fl• Led a staff of 11 full-time and freelance marketing professionals in three offices• Managed $2+ million in marketing budgets for a variety of clients across various industries• Provided creative direction for a variety of multi-media campaigns, including traditional and virtual engagement outlets• Coordinated a variety of research projects and analyzed data in order to develop strategic marketing plans for clients• Coordinated media relations for clients, generating an average of $3+ million in earned positive or neutral media coverage annually• Provided national educational seminars and workshops on graphic design, public relations, advertising and marketing related topics to professional organizations
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Public Relations & Voter Education CoordinatorOkaloosa County Elections Office Oct 2003 - Jan 2006Fort Walton Beach, Fl• Designed and wrote award-winning copy for collateral materials, website and ads• Managed the office budget, state grants and federal grants for voter outreach, securing $100,000+ in previously unavailable grants• Coordinated a variety of research projects and analyzed data to develop the county’s first strategic voter outreach communications plan• Prepared and delivered presentations on behalf of Supervisor of Elections office in order to engage voter turnout• Served as lead director of statewide voter education efforts on behalf of Florida’s Get Out the Vote (GOTV) campaign• Coordinated media relations for the office, as well as the Kids Vote, Too, and international pilot projects for voting overseas
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Marketing CoordinatorSaltmarsh, Cleaveland & Gund Oct 2002 - Oct 2003Fort Walton Beach, Fl• Led creative direction team from Pensacola and Panama City offices to establish award-winning marketing collateral• Coordinated all media relations and media buying efforts for Fort Walton and Destin offices• Managed all community relations activities for staff members in two offices• Designed and wrote copy for internal e-newsletter distributed to all SC&G offices• Developed firm’s first community relations program, Marketing Awards Program (MAP), and increased staff and shareholder participation in community -
OwnerCapstone Creative, Inc. Nov 2001 - Oct 2003Fort Walton Beach, Fl• Contracted freelance marketing, public relations and graphic design projects for various clients along Florida’s Emerald Coast• Served as an award-winning freelance media correspondent for House & Home Magazine and The Destin Log
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Marketing CoordinatorThe Boardwalk On Okaloosa Island May 2001 - Nov 2001Fort Walton Beach, Fl• Managed special events and booked national entertainment acts for various venues on site• Coordinated all media relations with local outlets and entertainment acts’ publicity teams• Scheduled media buys and led creative team to implement award-winning marketingcampaigns for promotions and events
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Development AssistantAlabama Public Radio Jul 1997 - May 2001Tuscaloosa, Al• Assisted with semi-annual fundraising drives by scheduling on-air guests, premiummanagement and billing• Coordinated special events for station members and university staff/faculty• Developed relationships and cultivated support for station by managing underwriting accounts
Sabrina Mclaughlin Skills
Sabrina Mclaughlin Education Details
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Communications, Public Relations
Frequently Asked Questions about Sabrina Mclaughlin
What company does Sabrina Mclaughlin work for?
Sabrina Mclaughlin works for 3125 Communications
What is Sabrina Mclaughlin's role at the current company?
Sabrina Mclaughlin's current role is Strategic Marketing, Communications & Branding Consultant.
What is Sabrina Mclaughlin's email address?
Sabrina Mclaughlin's email address is sm****@****cpa.com
What is Sabrina Mclaughlin's direct phone number?
Sabrina Mclaughlin's direct phone number is +1 850 474*****
What schools did Sabrina Mclaughlin attend?
Sabrina Mclaughlin attended University Of West Florida, University Of Alabama.
What are some of Sabrina Mclaughlin's interests?
Sabrina Mclaughlin has interest in Marketing Plan Development, Copy Writing, Website Design, See 2+see Less, Public Relations, Marketing Audits, Video Production, Marketing, Corporate Creativity Training, Advertising.
What skills is Sabrina Mclaughlin known for?
Sabrina Mclaughlin has skills like Marketing Communications, Strategic Public Relations Planning, Creative Strategy, Media Relations, Media Buying, Organizational Development, Organizational Leadership, Public Speaking, Public Relations, Event Planning, Social Media, Social Networking.
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Sabrina McLaughlin-Willinsky
Lehigh Valley/Berks Regional Representative For Senator John FettermanMinersville, Pa5mccann.edu, gmail.com, tinaforjudge.com, vzw.blackberry.com, mail.house.gov -
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2 +150487XXXXX
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Sabrina McLaughlin Smith
Atlanta, Ga1airbnb.com
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