Sabrina Li Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Mountain View, Ca, Us

• Owned the product roadmap for 3 business areas: Store, International & B2B. Managing xfn stakeholders, writing PRDs, managing sprints for 4 developers, and QAing all stories pre and post release• Led the redesign and platform migration of the entire online store, including a 400+ page front-end migration from Magento to React and creation of admin tools to merchandise featured products. Increased add to carts by xx%, and completed orders by x%• Expanded the store internationally for the first time into Canada, Australia, and New Zealand, setting up infrastructure to handle separate merchandising, shipping, duties, and taxes. Beat revenue goals by xx%• Designed, oversaw, and measured the results of 32 a/b tests on the site through Optimizely. Notable results: 1.7x AoV, and +xx% add to cart conversion

Mountain View, Ca, Us

• Led localization efforts for 12 markets supporting the launch of Pixel 3• Concepted and led pilot programs including an early notification communication about new features that garnered a 99% positive rating from users and a beta testing program specifically for Pixel owners• Managed approximately 30 regional and local x-fn stakeholders, across product, legal, and PR

Mountain View, Ca, Us

• Conducted 30 user research studies, both qualitative and quantitative methods to inform strategy and messaging in 17 email campaigns, reaching $1M+ advertisers accounts (200k+ users)• Led creative work and operations to launch hyper-targeted email campaigns, oversaw design agency, development agency, and integration to connect data back to appropriate reporting systems

Campbell, California, Us

• Entered the video game live streaming through the launch of 3-minimum viable products, conducting market research, leading from ideation to post-release, and leading a team of designers & engineers• Spearheaded BlueStacks TV, a one-click to go live on Twitch streaming tool, resulting in 2x-ed user retention• Operated as head PM on global user research, conducted first-ever user research for BlueStacks, spanning a 1M+ user base analyzed by country, gender, age, and tech savviness• Launched BlueStacks TV and BlueStacks 3 worldwide, led localization efforts and prepared PR assets

Stanford, Ca, Us

• Managed house finances of $30K per quarter working with chef and outside vendors, including reimbursements and expenses• Member of 5 person house staff that oversees the house's overall well being of 26 residents, including planning and coordinating community events

Stanford, Ca, Us

• Conducted interviews, field and remote studies, and questionnaires to inform project implementation• Utilized research and design methods including lo-fi prototyping, A/B testing, and systematic trial and error

Stanford, Ca, Us

• Owned, coordinated, and executed a two-day tournament for 250+ players• Earned Stanford Club Badminton $5000 in operating funds for 2014-2015 School Year• Established business relationships for sponsorships that have lasted for each consecutive tournament to date

Campbell, California, Us

• Defined and conducted the first user research ever done at BlueStacks, covering a 1 million+ profile userbase. Research was broken down by country, gender, age, and comfortability with technology • Presented an overview to the entire company, including data graphs, user interviews, and user personas • Authored a final summary report with detailed analysis on 23 market segments, that was created from pipeline data, user email surveys, and user interviews

Setagaya-Ku, Tokyo, Jp

• Interned at Rakuten’s Cross Border Trade department, an e-commerce marketing platform that enables the selling of merchandise produced in Japan to buyers internationally• Led merchandising unit of “Back to School” marketing campaign• Analyzed, cleansed, and dissected large data sets to establish customer loyalty trends by level and country• Planned and executed the first YouTube marketing campaign resulting in high numbers of unique visitors• Developed and optimized the Rakuten Global Market’s Facebook page and reached over 65k+ users

Bachelor Of Arts (Ba), Science, Technology And Society With Japanese Minor

High School Diploma