Sabrina Musto Email & Phone Number

London, London, GB

• Responsibilities Include:
• Implementing strategic PR initiatives to build PA’s profile with national and specialist media in PA’s target sectors and services in the US
• Delivering tangible media results across national, trade, and broadcast media as well as with podcasts
• Collaborating with sector and service marketing teams and consultants to design, deliver and evaluate a program of creative, responsive, and news-driven PR campaigns
• Critically reviewing and editing content to produce a clear, compelling narrative
• Running global PR campaigns as well as executing the regional strands of campaigns

Paris, France, FR

Paris, France, FR

• In this position I:
• Led Americas PR for Capgemini’s Automotive, Aerospace, Engineering, Manufacturing, Healthcare, Telecoms, and High-Tech communications programs in the Americas, managing and overseeing all executive comms, media.
• Communicated Capgemini's corporate story externally across multiple business units to support global messaging pillars
• Brainstormed and wrote strategically and creatively about a range of corporate issues in a variety of media, including, but not limited to, podcasts, videos, bylined articles, expert commentary, and press releases
• Oversaw and executed communications campaigns from start to finish, liaising with broader Marketing team
• Collaborated with senior executives to develop strategic messaging and roadmaps across global business lines

Norwalk, CT, US

• In this position I:
• Developed press materials such as press releases, pitches, executive bylines and social media posts on behalf of high-profile clients such as Intel, HARMAN, Fabletics, QuantumScape and EVgo- Brainstormed and executed.
• Secured online and broadcast media coverage through thoughtful pitching and existing reporter relationships
• Managed onsite event coordination, liaising between media and clients
• Administrative duties including analyzing campaign performance, media monitoring and budget management

Norwalk, CT, US

Fairfield, CT, US

• In this position, I:
• Researched, wrote, and copy-edited weekly news stories for News@Fairfield e-newsletter
• Wrote weekly press releases for on-campus events, such as guest speakers, alumni events, and concerts
• Copy edited content for News@Fairfield, Fairfield Magazine, emails, letters, and postcards
• Selected photo archive images for University marketing materials, such as news stories and print mailings

Fairfield, CT, US

• At the beginning of my Junior year, I made the switch from Contributing Writer at the Fairfield University Mirror to Fashion Columnist. In this position I:
• Conceptualized and pitched unique fashion topics for each fashion piece
• Wrote a weekly fashion piece based on research of trends and fashion events/launches
• Selected appropriate corresponding images for placement in the column
• Edited and revised weekly articles while preparing a piece for the following week

Fairfield, CT, US

Contributing writer at the Mirror, Fairfield University's prestigious newspaper. I write a weekly article as well as doing revisions and interviewing students on various campus-wide and real-world issues. Writing for the Mirror has given me extreme attention to deadlines and organization.

London, GB

• MediaCom Worldwide, LLC is a global media company and a part of the WPP Group Network which provides Communications services to clients worldwide. In this role I:
• Brainstormed experiential marketing ideas for top consumer brands, such as Jeep, Indeed and Mars, in an effort to engage the 18 – 24 demographic
• Created and updated monthly budget summaries and cover letters, utilizing Excel and MediaTools
• Developed a strategic team media plan and presented plan to Account Executives and Strategists
• Utilized MediaTools and AdScope to run and analyze monthly competitive reports and TV actualizations

Rye Brook, NY, US

• Worked on Pennies for Patients at the Leukemia & Lymphoma Society in Stamford. In this role I:
• Managed the program’s online marketing campaign, increasing donation efforts from $7K to $30K in four months
• Communicated effectively with New York and Connecticut schools involved in the Pennies for Patients giving program through scheduled emails and phone outreach
• Managed social media platforms (Facebook and Instagram) to promote, impact, and spread the word about the Pennies for Patients program
• Planned and organized fundraising events for participating schools and managed events onsite

Bronx, New York, US

Acted as the Administrative Assistant at St. Raymond High School for three consecutive summers. Entailed being highly organized as I was responsible for registering approximately three-hundred students for summer school, preparing their Regents Exams, handling cash and money order payments with efficiency, and communicating with other schools regarding.

Bachelor Of Arts - Ba, Communication

Education record