Sabrina Purba Email & Phone Number

Indonesia

Indonesia

- Create the global brand strategy and develop clear brand positioning for focus brand in focus country- Create 360 thematic campaign for partner/pilot country - Develop impactful new products with the right product concept and marketing strategy- Develop new potential category in the potential country - Collaborate with the research team to conduct market research to understand consumer’s insights, identify new business opportunities, and formulate effective marketing… Show more - Create the global brand strategy and develop clear brand positioning for focus brand in focus country- Create 360 thematic campaign for partner/pilot country - Develop impactful new products with the right product concept and marketing strategy- Develop new potential category in the potential country - Collaborate with the research team to conduct market research to understand consumer’s insights, identify new business opportunities, and formulate effective marketing strategies. Show less

Indonesia

- Handle: Chocolate category (Cadbury, Toblerone)- Managing and developing brand image, brand awareness, and positioning for the Indonesia market- Define business and brand strategy (marketing plan) to achieve the target- Lead excellent execution for the marketing plan- Define and manage the P&L for chocolate Indonesia- Develop a new channel- Develop impactful new products with the right product concept and marketing strategy. and Sales Strategy

Indonesia

- Handle brand: mitu baby- Managing and developing brand image, brand awareness, and positioning for the Indonesia market- Define business and brand strategy (marketing plan) to achieve the target- Define the product strategy by channel and region, to increase demand at the customer level (retailer/account)- Lead excellent execution for the marketing plan- Develop a new channel- Develop impactful new products with the right product concept and marketing strategy. … Show more - Handle brand: mitu baby- Managing and developing brand image, brand awareness, and positioning for the Indonesia market- Define business and brand strategy (marketing plan) to achieve the target- Define the product strategy by channel and region, to increase demand at the customer level (retailer/account)- Lead excellent execution for the marketing plan- Develop a new channel- Develop impactful new products with the right product concept and marketing strategy. and Sales Strategy Show less

Jakarta Selatan

- Managing and developing brand image, brand awareness and positioning.- Collaborate with Marketing Research Company to conduct market research in order to understand consumer’s perception and behavior, identifies new business opportunities, and formulate effective marketing strategies.- Collaborate with Marketing Manager and Brand Building Manager to determine sales target, market share target and A&P budget.- Define the brand strategy (marketing plan) to achieve target.- Work… Show more - Managing and developing brand image, brand awareness and positioning.- Collaborate with Marketing Research Company to conduct market research in order to understand consumer’s perception and behavior, identifies new business opportunities, and formulate effective marketing strategies.- Collaborate with Marketing Manager and Brand Building Manager to determine sales target, market share target and A&P budget.- Define the brand strategy (marketing plan) to achieve target.- Work with agency to create advertisement campaign and assist the implementation. - Work with agency and brand building manager to create marketing event.- Develop concept of new product and work with R&D to implement it. - Closely monitors and analyzes sales volumes, market share trends the brands and also competitors. Show less

Bekasi

- Determine and managing sales target and A&P budget - Define the product strategy and roadmap (marketing plan)- Develop product positioning and messaging that differentiated the products in the market- Develop marketing strategy and launching plan for new product- Communicate the value proposition of the products to sales team and develop the sales tools that support the selling process of the product- Closely monitor execution of marketing plans based on targeted… Show more - Determine and managing sales target and A&P budget - Define the product strategy and roadmap (marketing plan)- Develop product positioning and messaging that differentiated the products in the market- Develop marketing strategy and launching plan for new product- Communicate the value proposition of the products to sales team and develop the sales tools that support the selling process of the product- Closely monitor execution of marketing plans based on targeted achievement and parameters.- Closely monitors sales volumes and market share compare to target.- Monitor & learn about competitor’s activity and market share trends. Show less

Greater Jakarta Area, Indonesia

Greater Jakarta Area, Indonesia