Sabrina Reiners Email & Phone Number

Germany

Germany

Brussels Area, Belgium

Manage the ACE marketing & communications department and act as a direct/indirect line manager. Provide support to develop the individual ACE-F business strategies and ensure that the goals and criteria between the businesses are aligned. Translate strategic objectives into concrete commercial goals and ensure the development and support thereof. Engage with and ensures commitment from the commercial, technical and supply chain organization to implement the strategic marketing goals. Lead and motivate the ACE team on all marketing topics ensuring a common direction and instilling enthusiasm for a marketing driven approach and value selling. Support key projects with relevant marketing support. Ensure maximum value for ACE will be obtained from our new technology platforms by ensuring value understanding and value selling through-out the entire SMU’s sales & commercialization activities. Ensure all new products are launched with both an internal and external launch package, ensuring maximum understanding within the commercial of the products’ value, target sector / segments and pricing strategy. Ensure the right level of communications support to create awareness and traction in the market for all new and existing products and services within the ACE SMU. Ensure the marketing opportunity funnel stays filled through advertising / creating exposure and is managed properly. Manage & maintain the ACE business intelligence tool. Ensure the set up of / maintenance of a competitive database to manage all market information pertaining to the ACE business. Be responsible for the sales budget planning process for ACE.Be responsible for the management of the ACE long term forecasting and the product roadmap input & process and will be SPOC for the supply chain team for these activities.Be responsible for the overall sales control / allocation of product to the entire customer base in EAIME.

Belgium

To initiate and lead rapid and thorough preliminary market assessments of growth opportunities as part of a multi-disciplinary project team. To use internal and external sources of information, analysis and filters data and to present the findings concisely during project reviews to the internal stakeholders.To drive the commercialization of new products, services and platforms in line with the marketing strategy, ensuring optimal positioning, pricing strategy, and lead generation in close cooperation with the communications team and the techno-commercial teams.To lead the development and delivery of strategic marketing plans for the SMU working with multi-disciplinary teams to ensure a plan for the business strategy delivery. As part of the market strategy deliverance of a full market analysis, market scenarios, competitive landscape, customer segmentation and segment marketing mixes.To support the commercial management team with the delivery of the marketing deliverables by working out key tools and metrics to measure progess and help setting actionable deliverables.To be responsible for finding the required market data through internal and external information searches, customer interviews and surveys and external marketing reports.

Dublin/ Singapore

I analyze clients’ current Marketing Mix and influence their budget allocation and marketing planning through optimization of their marketing and media plans. I manage, lead and present projects from data collection to the final presentation for senior management across the globe including Europe, South Africa, and Asia Pacific.I worked in the AP Dublin office from October 2006 until April 2009.In April 2009 I relocated to our Singapore office to focus on project-, client-, and resource management, as well as internal training and knowledge transfer across global brands, categories, and countries.

Tutor for Finance, Marketing, Math, Economics, English writing, and German, 2004 - 2006•While I was doing my undergraduate degree I helped graduate and undergraduate students with problems in the above mentioned subjects•I helped those students to succeed in their problem classes and with their assigned homework•I attended seminars, workshops, and monthly meetings arranged by the staff to enhance tutoring techniques

Business Coaching

Mastery & Art of Coaching: certifying program at PCC level of the ICF  Mastered the 11 Core Competencies of the ICF  Coached my first «.

Honors Bachelor Of Business Administration In Finance And Marketing (Double Major), Major: Finance, Marketing

Activities and Societies: • Phi Sigma Tau, Philosophy Honors class Member • Sigma Tau Delta English Honor Society Member • Omicron Delta.