Envy is a visual marketplace for local services. Envy makes it easy to shop local creative services like hair coloring, tattoos, face painting, professional organizing, balloon decor, nail art, floral designers and more, based on user generated pictures. Instead of business listings and text-based reviews, find the perfect authentic look, and connect with that provider directly. Responsible for establishing the brand and developing go-to-market strategies for consumers, local businesses and national brands. Developed investor pitch deck, identified investors and presented to them.

Develop and execute go-to-market strategies for early stage startups and new to digital sales channel companies, with a focus on creating direct-to-consumer brands.

Madison Reed is a rapidly growing, purpose-driven direct-to-consumer prestige personal care company offering a personal, convenient and affordable process that utilizes licensed professional colorists, toxicologists, leading science, and the latest technologies, to provide it’s customers with an exceptional personalized experience and better-than-salon quality hair color and care products that are healthier for them and their hair – free of ammonia, PPD, resorcinol and other harsh chemicals, delivering best-in-class results. Pairing this with a digital experience that gives customers personalized hair assessments and support on-demand, Madison Reed not only creates the best ever at-home hair coloring and hair care experience for customers, but also introduces next-level customer insight and data to the consumer packaged goods (CPG) industry for the first time. Madison Reed is also disrupting the salon industry with it’s innovative Color Bars, offering personalized, high quality, and transparent hair coloring services to it’s customers.I am a Co-Founder of Madison Reed where I first served as CMO and then lead Color Bar development. In a short period of time, I helped establish the brand as a disruptor, both online and off, and best in class product and personalized service. Responsible for the strategic direction of the company, building the brand from the ground up, focusing on the latest marketing, user acquisition, and creative technologies to scale the business quickly while establishing and preserving a premium quality brand and customer experience. Utilizing both on and offline strategies, we keyed in on high growth channels, including digital, endorsement via customer engagement, social media, traditional media (TV, print, and online), and in-store services and sales. With an extremely customer-centric approach, we created the highest levels of personalized service optimized through the latest technologies, digital, mobile and in app.

Four Two Nine is focused on creating opportunities and connections and providing rich content and discovery for it’s members—communities of influential affinity groups across the US and globally. It does this online (68K members, 500K mthly visitors, 2.5M monthly page views), in print (85k reach) and in person. We currently have two thriving networks in the Latino and LGBT communities with plans for additional networks. I work with the founders and senior management on the future direction and growth of the business. I have worked closely with the senior team developing the look, feel and voice of the brand, the member experience and the company’s strategic vision. I also introduced key influencers in Four Two Nine’s market from across the globe to the brand and worked with them to become brand ambassadors. I have created concepts for the online experience and worked with the technology and design teams to develop and implement them. I have worked with the CEO to set the editorial tone for original and curated content we present—from written articles, photography, and video, to events and conferences. I also worked with the sales and marketing teams to develop campaigns and special promotions for partners and advertisers (to brands such as Fiat, Cadillac and Wells Fargo), as well as, marketing and communications for Four Two Nine.

PeopleBrowsr's social intelligence platform delivers high-impact results from the influence, interests, activities and relationships they analyze across hundreds of millions Facebook and Twitter users.

Responsible for operating the Swaylo business and evangelizing our core business product offerings. Swaylo is the digital community for surfacing trends and identifying and engaging micro-influencers at scale who define tastes and trends within their unique social graphs on Facebook. With hundreds of millions of social profiles analyzed, Swaylo helps users better understand themselves, their friends and their interests, and Swaylo helps companies better understand and engage the right consumers, through the power of information, data analysis, insight and discovery.

Threadsy created Swaylo, a digital community that leveraged Facebook to surface trends and identify and engage micro-influencers at scale who define tastes and trends within their unique social graphs and across the vast social media landscape. With hundreds of millions of social profiles analyzed, Swaylo helped users better understand themselves, their friends and their interests, and Swaylo helped companies better understand and engage the right consumers, through the power of information, data analysis, insight and discovery. I worked with businesses ranging from startups to global brands and agencies (including American Express, AB InBev, Chevrolet, Showtime Networks and Coca-Cola) working directly with senior level executives in those companies for work spanning the US, Canada, Brazil and the UK.

Bind was an independent fashion line for women focused on fit, enduring style, and a disheveled elegance. Bind was available in retail boutiques and pop-up stores. I was responsible for the design and production of the collections, including sourcing, development and manufacturing, developing sample lines as well as production for resale. I was also responsible for creating the Bind brand and working with retailers and resellers to represent the line.

Orson Partners owned and operated the Michelin recommended Orson Restaurant, Bar & Lounge, as well as, the Citizen Cake Bakery, which supplied the renowned Citizen Cake in San Francisco with cakes, cupcakes, cookies and confections. I was responsible for developing the guest experience and brand identity, creating and implementing the interior design, securing investors and construction/real estate financing, developing new program ideas, marketing and social media, and assuring a quality experience. I also identified and analyzed opportunities for Citizen Cake bakery, including wholesale opportunities, retail locations in Bay Area neighborhoods, airports, and museums. Opening a new restaurant during a difficult economic downturn was quite a challenge and it has honed my abilities to be creative, strategic, and agile, in order to quickly course-correct, stabilize the business, and continue to pursue strategies to provide an exceptional experience and increase bottom line growth.

Provided marketing, product development, partnership development and investor cultivation consulting for early stage social media properties, including Addictionary.com.

Olivia is a company focused on providing life-empowering experiences for women. I was brought on to the Olivia management team to evolve the company’s profile, energize top-line growth and deepen and widen the reach for Olivia as the lifestyle company for lesbians. I developed innovative and integrated marketing strategies, forged key strategic partnerships (including, Showtime Networks, their original series The L Word, and LOGO/MTV Networks), and developed media concepts that elevated the brand perception, expanded the brand offering, and exponentially grew the brand’s customer base and reach, solidifying Olivia as the world’s primary hub for the lesbian community. I also grew and managed the world’s preeminent database of lesbians and information about their multifaceted lives. In my tenure the company achieved record-setting four-fold top-line growth.

Olivia is a company focused on providing life-empowering experiences for women. I was brought on to the Olivia management team to evolve the company’s profile, energize top-line growth and deepen and widen the reach for Olivia as the lifestyle company for lesbians. I developed innovative and integrated marketing strategies, forged key strategic partnerships (including, Showtime Networks, their original series The L Word, and LOGO/MTV Networks), and developed media concepts that elevated the brand perception, expanded the brand offering, and exponentially grew the brand’s customer base and reach, solidifying Olivia as the world’s primary hub for the lesbian community. I also grew and managed the world’s preeminent database of lesbians and information about their multifaceted lives. In my tenure the company achieved record-setting four-fold top-line growth.