Senior Marketing Manager, Us Medical Products & Distribution
Current
May 2024 - Present
AeroLeads people directory · profile
Sabrina Samson Email & Phone Number
Senior Marketing Leader specializing in B2B & Healthcare | Brand Development | Strategy | Integrated Marketing | Digital Marketing
at
Cardinal Health
1 work email found
@evolvebiosystems.com
2 phones found area 845
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Marketing Leader specializing in B2B & Healthcare | Brand Development | Strategy | Integrated Marketing | Digital Marketing
Location
New Windsor, New York, United States
Who is Sabrina Samson? Overview
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Quick answer
Sabrina Samson is listed as Senior Marketing Leader specializing in B2B & Healthcare | Brand Development | Strategy | Integrated Marketing | Digital Marketing at Cardinal Health, based in New Windsor, New York, United States. AeroLeads shows a work email signal at evolvebiosystems.com, phone signal with area code 845, and a matched LinkedIn profile for Sabrina Samson.
Sabrina Samson previously worked as Senior Marketing Manager, US Medical Products & Distribution at Cardinal Health and Marketing Director at Infinant Health. Sabrina Samson holds Master Of Arts (Ma), Integrated Marketing Communications from Marist College.
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{first_initial}{last}@evolvebiosystems.com
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Profile bio
About Sabrina Samson
As a high-performing Marketing & Communications leader, I possess a 10+ year track record of developing healthcare and B2B go-to-market strategies that create awareness, adoption, engagement, and retention to increase market share and fuel growth. I deliver results by gathering customer, competitor, and marketing insights to craft a long-term strategy and create a brand voice that target consumers will want to get to know. From there, I lead the execution of full-funnel campaigns that integrate digital/inbound marketing with demand generation programs leveraging content and assets to amplify the brand's value.From strategy development to execution, launching new products and services, leading a team to reach aggressive goals - I've proven my ability to achieve competitive advantage in the face of decreasing budgets and encroachment by well-funded market entrants. As a people-first leader, I've driven innovation by creating a culture of excellence where both my direct reports and cross-functional teams are empowered to take intelligent risks and make bold moves. An approach that was an integral factor in some of my career 'wins' at PDI (a privately held, Market Leader in EPA and FDA regulated infection prevention products and solutions for hospitals and health systems).📌Career Highlights:► Built communications function from the ground up – introducing new capabilities for digital marketing, public relations, content development, and thought leadership. ► Led rebranding project that transformed the company from a commodity brand to a recognizable market leader, resulting in a double-digit increase for brand recognition among key audiences. ► Spearheaded performance marketing and built a robust analytics process utilizing Google Analytics, Pardot, and Hubspot, to hit financial targets for new product launches without an increased budget. ► Instrumental in protecting market leader position by creating integrated marketing campaigns based on voice-of-customer research, outflanking consumer brands trying to enter the infection prevention market.📌Specialties:Marketing Plans • Brand Awareness • Product Marketing • Marketing Operations • Sales Enablement • Digital Marketing • Content Creation & Development • Social Media • Community Engagement
Listed skills include Marketing Communications, Marketing Strategy, Marketing, Product Launch, and 35 others.
Current workplace
Sabrina Samson's current company
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11 roles · 18 years
Sabrina Samson work experience
A career timeline built from the work history available for this profile.
Marketing Director
I led hospital and consumer go-to-market strategies and execution designed to increase product visibility and fuel company financial growth. I helped establish key partnerships, content, PR, conferences, and lead-generation programs. ► Skyrocketed engagement and dramatically improved the brands reach in market by revamping a stagnant affiliate program.
Oct 2022 - Oct 2023
Director Of Marketing
As Marketing Director, I led the direction, development, and execution of all marketing efforts to drive the adoption and growth of an early-stage start-up with a novel robotic technology (FDA cleared medical device) for radiology and oncology. Critical to my success was establishing and gaining buy in for a strategic marketing plan focused on the key.
Jan 2022 - Oct 2022
Director, Marketing & Communications (Corporate)
Management selected me to parlay my track record of engaging the target audience, increasing adoption, engagement, retention, and competitive differentiation towards combating the entry of more prominent, well-funded branded products. Leadership Impact:► Advocated for unified brand messaging, demand generation programs, and go-to-market strategies for the.
May 2021 - Jan 2022
Director, Marketing Communications (Healthcare Division)
In this position, I built a best-in-class marketing function from the ground up, leveraging my prior experience to construct a five-year strategic plan focusing on high-impact programs in alignment with company goals. To execute, I worked with internal and external stakeholders to pioneer digital storytelling, content creation, and Search Engine.
Jul 2016 - May 2021
Senior Marketing Communications Manager (Healthcare Division)
As Senior Marketing Communications Manager, I was accountable for developing a comprehensive and integrated approach to driving awareness of PDI products by creating marketing programs and communications that drive profitable growth. With that lens, I partnered with Product Marketing to create marketing assets such as customer stories, videos, social media.
Mar 2015 - Jul 2016
Marketing Communications Manager (Healthcare Division)
► Championed communications initiatives supporting branding initiatives and value-added customer programs, including a new corporate identity with a style guide, collateral material development, and advertising campaigns.► Led rebrand that led to double-digit increase for brand recognition among key audiences. ► Established a unified calendar that enabled.
Jan 2013 - Mar 2014
Associate Marketing Communications Manager (Healthcare Division)
► As the primary point of contact for the Product team, supported data-driven planning and execution of tradeshows, collateral (sales materials), traditional advertising, media planning with an eye towards ROI.► Wrote recommended and received approval to purchase of multi-use flexible booth structure, shift funds into lead generation sponsorships, and a.
Jul 2011 - Jan 2013
Marketing Communications Coordinator (Healthcare Division)
Feb 2010 - Jul 2011
Marketing Coordinator
Jan 2009 - Feb 2010
Assistant Marketing Manager
- Managed all project schedules and worked with Martha Stewart Living Omnimedia staff for creative review and approvals to assure on time delivery of various projects.- Assisted in the development and worked with a designer to create various online initiatives, including e-mail blasts and homepage refreshes.- Managed PR requests, including timely shipment.
2008 - 2008
3 education records
Sabrina Samson education
Master Of Arts (Ma), Integrated Marketing Communications
Marist College
Bachelor Of Science (B.S.), Business Administration/Marketing
Ramapo College Of New Jersey
Business Administration/Marketing
St. Thomas Aquinas College
FAQ
Frequently asked questions about Sabrina Samson
Quick answers generated from the profile data available on this page.
What company does Sabrina Samson work for?
Sabrina Samson works for Cardinal Health.
What is Sabrina Samson's role at Cardinal Health?
Sabrina Samson is listed as Senior Marketing Leader specializing in B2B & Healthcare | Brand Development | Strategy | Integrated Marketing | Digital Marketing at Cardinal Health.
What is Sabrina Samson's email address?
AeroLeads has found 1 work email signal at @evolvebiosystems.com for Sabrina Samson at Cardinal Health.
What is Sabrina Samson's phone number?
AeroLeads has found 2 phone signal(s) with area code 845 for Sabrina Samson at Cardinal Health.
Where is Sabrina Samson based?
Sabrina Samson is based in New Windsor, New York, United States while working with Cardinal Health.
What companies has Sabrina Samson worked for?
Sabrina Samson has worked for Cardinal Health, Infinant Health, Xact Robotics, Pdi, and Scott Kay, Inc..
How can I contact Sabrina Samson?
You can use AeroLeads to view verified contact signals for Sabrina Samson at Cardinal Health, including work email, phone, and LinkedIn data when available.
What schools did Sabrina Samson attend?
Sabrina Samson holds Master Of Arts (Ma), Integrated Marketing Communications from Marist College.
What skills is Sabrina Samson known for?
Sabrina Samson is listed with skills including Marketing Communications, Marketing Strategy, Marketing, Product Launch, Email Marketing, Advertising, Management, and Product Marketing.
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