As a high-performing Marketing & Communications leader, I possess a 10+ year track record of developing healthcare and B2B go-to-market strategies that create awareness, adoption, engagement, and retention to increase market share and fuel growth. I deliver results by gathering customer, competitor, and marketing insights to craft a long-term strategy and create a brand voice that target consumers will want to get to know. From there, I lead the execution of full-funnel campaigns that integrate digital/inbound marketing with demand generation programs leveraging content and assets to amplify the brand's value.From strategy development to execution, launching new products and services, leading a team to reach aggressive goals - I've proven my ability to achieve competitive advantage in the face of decreasing budgets and encroachment by well-funded market entrants. As a people-first leader, I've driven innovation by creating a culture of excellence where both my direct reports and cross-functional teams are empowered to take intelligent risks and make bold moves. An approach that was an integral factor in some of my career 'wins' at PDI (a privately held, Market Leader in EPA and FDA regulated infection prevention products and solutions for hospitals and health systems).📌Career Highlights:► Built communications function from the ground up – introducing new capabilities for digital marketing, public relations, content development, and thought leadership. ► Led rebranding project that transformed the company from a commodity brand to a recognizable market leader, resulting in a double-digit increase for brand recognition among key audiences. ► Spearheaded performance marketing and built a robust analytics process utilizing Google Analytics, Pardot, and Hubspot, to hit financial targets for new product launches without an increased budget. ► Instrumental in protecting market leader position by creating integrated marketing campaigns based on voice-of-customer research, outflanking consumer brands trying to enter the infection prevention market.📌Specialties:Marketing Plans • Brand Awareness • Product Marketing • Marketing Operations • Sales Enablement • Digital Marketing • Content Creation & Development • Social Media • Community Engagement