Sabrina Samson Email & Phone Number

Dublin, Oh, Us

Davis, California, Us

I led hospital and consumer go-to-market strategies and execution designed to increase product visibility and fuel company financial growth. I helped establish key partnerships, content, PR, conferences, and lead-generation programs. ► Skyrocketed engagement and dramatically improved the brands reach in market by revamping a stagnant affiliate program targeting credible influencers to boost product sales. Achieved 3x growth within the first month and averaged 20% month-over-month growth thereafter. ► Overhauled product messaging to better connect with customers. Revamped sales materials and educational tools to deliver powerful messaging across multiple touchpoints in the sales cycle. Achieved consistent messaging through the field team with training and collaboration to simplify and strengthen the sales process. ► Examined unmet B2B customer needs to launch lead-generation partnerships, programs and events that resulted in a significant increase in actionable leads for Sales.

Caesarea, Non-Us, Il

As Marketing Director, I led the direction, development, and execution of all marketing efforts to drive the adoption and growth of an early-stage start-up with a novel robotic technology (FDA cleared medical device) for radiology and oncology. Critical to my success was establishing and gaining buy in for a strategic marketing plan focused on the key initiatives that maximize on key hospital stakeholder engagement with limited internal resources.► Developed a solution-oriented and differentiated market position that overcame customer challenges to drive interest among innovators and early adopters. ► Overhauled website and social pages in partnership with a digital marketing agency as key brand positioning and communication channels. ► Established industry partnerships with organizations that strategically associated XACT with market leaders to amplify awareness and engagement among target audiences.

Woodcliff Lake, New Jersey, Us

Management selected me to parlay my track record of engaging the target audience, increasing adoption, engagement, retention, and competitive differentiation towards combating the entry of more prominent, well-funded branded products. Leadership Impact:► Advocated for unified brand messaging, demand generation programs, and go-to-market strategies for the PDI brand across healthcare and commercial B2B markets. ► Partnered with Sales, Product, Technology, and Design to craft compelling messages aligned to customer pain points.► Provided leadership and coaching, inspiring 5 direct reports (Director Creative Services, Event Planner, Sr Marketing Manager, Communication Specialist, Digital Marketing Specialist) to achieve aggressive KPIs and goals.► Initiated test of a LinkedIn ad campaigns targeting health systems, which outperformed traditional print ads; shifted budget to improve ROI.

Woodcliff Lake, New Jersey, Us

In this position, I built a best-in-class marketing function from the ground up, leveraging my prior experience to construct a five-year strategic plan focusing on high-impact programs in alignment with company goals. To execute, I worked with internal and external stakeholders to pioneer digital storytelling, content creation, and Search Engine Optimization (SEO). Accountable for performance marketing, I played a pivotal role in creating a robust analytics process utilizing Google Analytics, Pardot, and Hubspot, to hit financial targets for new product launches without an increased budget. ► In the face of financial constraints, reallocated budget to develop digital capabilities. Working with a digital marketing agency, introduced a content development process that grew inbound leads from 50 to ~200 over 3 months.► Mobilized cross-functional teams to launch 3 websites plus new mobile apps while enhancing blogging, podcasts, and visual content capabilities; achieved an average 1.5 rank on Google for priority keywords.► Established PDI as a thought leader and go-to resource for infection prevention education through a content-rich CE portal for clinicians and sponsored a 6-month e-learning program.

Woodcliff Lake, New Jersey, Us

As Senior Marketing Communications Manager, I was accountable for developing a comprehensive and integrated approach to driving awareness of PDI products by creating marketing programs and communications that drive profitable growth. With that lens, I partnered with Product Marketing to create marketing assets such as customer stories, videos, social media awareness, and press releases.► Worked with Technology on Salesforce/Hubspot integration, adding marketing automation that unleashed tailored campaigns, maximizing retention, and upping engagement from <10% to >20%. ► Instrumental in protecting market leader position by creating integrated marketing campaigns based on voice-of-customer research, outflanking consumer brands trying to enter the infection prevention market.► Ensured efficient and appropriate marketing investment inclusive of creative development, advertising, public relations, and corporate strategic partnerships.

Woodcliff Lake, New Jersey, Us

► Championed communications initiatives supporting branding initiatives and value-added customer programs, including a new corporate identity with a style guide, collateral material development, and advertising campaigns.► Led rebrand that led to double-digit increase for brand recognition among key audiences. ► Established a unified calendar that enabled proactive planning for unique/relevant content aligned with product launches.

Woodcliff Lake, New Jersey, Us

► As the primary point of contact for the Product team, supported data-driven planning and execution of tradeshows, collateral (sales materials), traditional advertising, media planning with an eye towards ROI.► Wrote recommended and received approval to purchase of multi-use flexible booth structure, shift funds into lead generation sponsorships, and a structured lead follow-up strategy that produced a 30% increase in leads.► Introduce media planning process based on best practices and skillfully negotiating ad buys that led to cost-effective improvements in reach and frequency.

Woodcliff Lake, New Jersey, Us

- Managed all project schedules and worked with Martha Stewart Living Omnimedia staff for creative review and approvals to assure on time delivery of various projects.- Assisted in the development and worked with a designer to create various online initiatives, including e-mail blasts and homepage refreshes.- Managed PR requests, including timely shipment of products, photos, and content as well as needed follow up and tracking of PR mentions.- Created photography lists and liaised with product managers and photographer to assure on time delivery of photography for retailers and ecommerce website.

Master Of Arts (Ma), Integrated Marketing Communications

Bachelor Of Science (B.S.), Business Administration/Marketing

Business Administration/Marketing