Collaborated with cross-functional teams, including sales, marketing, and product development, to align merchandising strategies with overall business objectivesUtilized data analysis and critical thinking skills to identify merchandising opportunities across the site and suggest improvementsCollected, analyzed, and interpreted datasets to uncover trends, patterns, and customer purchasing insightsActed as a bridge between different teams, fostering effective communication and facilitating smooth workflow at all levels

Leading all operations, sales, sourcing and marketing strategies.www.luxedh.comAs one of the largest and most respected sellers in the vintage and discount designer market, LuxeDH brings luxury items to customers at affordable prices. LuxeDH specializes in brands like Louis Vuitton, Chanel, Hermes, Fendi, Coach, Kate Spade, Michael Kors and more. LuxeDH is known for having one of the best reputations in the industry for only selling genuine and authentic designer items. See for yourself why our customers love their LuxeDH purchases.

Developed comprehensive marketing strategy to successfully grow revenue 3x.

Deliver strategic insights to executive level management and play a key role in the ideation, evaluation, and implementation of corporate-wide strategic initiatives.Concept and lead key projects that tie to Rue La La's growth strategy.Create corporate-wide web analytics strategies and insight dashboards. Drive consolidation of data sources including website, mobile and BI to create a holistic and actionable view of Rue La La members across the business. Establish website and mobile baseline metrics to evaluate current state of the business and make recommendations to C-level management for improvements to drive step-function growth.

Developed overarching acquisition strategy with partners such as PayPal, Twitter and Style Me Pretty to grow the Rue La La membership file with profitable new members.

Developed cross-channel acquisition campaigns for LinkedIn's subscription products and job posts product. Expanded email marketing efforts, by defining new segments and refining existing segments to minimize contact and maximize impact with a refined contact strategy. Led launch of new channels including SEM and off-site banner campaigns, using geo-targeting to increase top of the funnel traffic volume.

Led the development of a test and learn strategic approach to email campaigns, targeting the full customer life-cycle: acquisition, new member activation, top customer engagement and lapsed member reactivation to improve against business goals.Led strategy and launch of PayPal Facebook and Twitter social media efforts and managed ongoing strategy for consumer engagement in these channels.

Managed all Search (SEO/SEM) initiatives for Adobe Systems, exceeding client goals and expectations, increasing return on investment 100 - 500% year over year.

Worked closely with local small businesses to design collateral materials including brochures, business systems, point-of-sale materials, etc. Assisted in the design and publishing of the Enjoy! catalog for the city of Palo Alto.

College job that turned into more than just a college job. Designed and managed all newspaper advertising efforts of new store openings and promotions for spring break and other semi-annual sales. Oversaw design and development of store website and was responsible for ongoing updates. Coordinated the 2003, 2004 and 2005 REEF contests held in Gainesville, FL, organized recruiting efforts and directed over 50+ girls during the contest.