Sabrina S. Email & Phone Number

Mumbai, Maharashtra, India

• Identified and mapped portfolio gaps to generate new product development ideas.• Developed new SKUs for Termiseal Herbal Wood Preservative (500 ml and 1000 ml) and revamped packaging for Roban Rat Cakes (25g and 100g), Roban CB (5g and 500g), and Experto anti-mosquito racquet. Also created marketing collaterals for these products.• Managed and coordinated with agencies and third-party vendors for various BTL marketing activities.• Implemented sales initiatives including shop branding, posters, shelf strips, POS materials, and sales videos distributed to the nationwide sales team.• Developed and managed social media accounts for PCI products.• Worked for Medicall Expo exhibition 2024 to display and communicate the sterilisation range for the health care sector

Mumbai, Maharashtra, India

Adapting marketing strategies for Navneet’s brands, Youva and HQ, focuses on leveraging digital channels to engage with target audiences.- Youva: •BTL campaigns like pan-India school art workshops. •Social media initiatives on Instagram, YouTube, and Facebook with interactive contests and content. •Influencer marketing tied to festivals and innovative stationery product launches. •Brand licensing with Oggy and Cockroaches on scholastic stationery to enhance appeal for the year 2023-2024. • Curated kits for Masterstroke drawing competition. • Worked on stationery kits. • Market research to understand and study demand in stationery products across India. - HQ: •Marketing strategies on social media to make HQ journals be the choice of journals for all professionals. •Collaboration with Terribly Tiny Tales for brand awareness. •Micro-influencer campaigns for the gifting season. •These efforts ensure sustained relevance and growth in the competitive stationery market.

Eureka Towers, Malad

Marketing Intern for Be A Supermarketwala

Mumbai, Maharashtra, India

Social media intern for promotion of Teach for India at all social media platform

Mumbai

Youth marketer Intern for Avengers Assemble promotion

Digital Marketing Diploma

Master In Management Studies, Marketing

Ceritfied Power Yoga Trainer

Activities and Societies: Physical Fitness, Asanas & Power Yoga

Bachelor Of Arts In Multimedia And Mass Communication, Advertising