Sabrina Tan

Sabrina Tan Email and Phone Number

Film Development and Script Writer @ Switch Creative
Malaysia
Sabrina Tan's Location
Malaysia, Malaysia
Sabrina Tan's Contact Details

Sabrina Tan personal email

About Sabrina Tan

• An experienced senior Film and Television marketing executive • A proven track record of conceiving, planning and executing innovative, effective, head-turning campaigns across multiple marketing disciplines• The key person responsible for the Theatrical and Home Entertainment distribution marketing campaigns for the two highest grossing Malaysian films in industry history • An experienced project champion for well-received Malaysian Chinese Marketing Campaigns such as the Astro Chinese New Year Campaign (2010-2016), Astro Hua Hee Dai Anniversary Concerts and School Edition (CSR Projects) • Experienced in strategic marketing management for movies, TV channel programs, festive or themed campaigns, events, CSR projects and social media• A recent MA graduate in International Film Business (with distinction) from The University of Exeter and The London Film School• Passionate about developing cross-cultural understanding through impactful stories shared via filming• Interested in and passionate about sharing the knowledge and developing the next generation of filmmakers and film industry executive• An Assistant Director in project development including script, casts, production and post-production for film and drama in China.

Sabrina Tan's Current Company Details
Switch Creative

Switch Creative

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Film Development and Script Writer
Malaysia
Employees:
8
Sabrina Tan Work Experience Details
  • Switch Creative
    Film Development And Script Writer
    Switch Creative
    Malaysia
  • Switch Creative
    Producer & Script Writer
    Switch Creative Mar 2022 - Present
    《No Where》(P10)-Selected in Golden Horse FPP 2022* Proactively undertake research to identify and develop new ideas/materials, through keeping abreast of films, attending Film Festivals where possible, and awareness of the book market.* Sourcing ideas and developing high quality film projects specs/pitch documents.* Maintaining library of writing samples and showreels.* Develop editorial judgment and skills by supporting the editorial team with current developments.* Tracking all projects on the slate and any new developments.* Organising materials and ideas for development initiatives - brainstorms, away-days, workshops etc.
  • Switch Creative
    Film Development & Script Writer
    Switch Creative Jan 2019 - Present
    Selangor, Malaysia
    Recent work: 《Ma, I love you》- Released 2023Key Responsibilities:* Implement development strategy, originate ideas and move slate forward with drive and creative vision.* Work closely with Writers, Directors and Producers to complete film development stage. * Proactively undertake research to identify and develop new ideas/materials, through keeping abreast of films, attending Film Festivals where possible, and awareness of the book market.* Sourcing ideas and developing high quality film projects specs/pitch documents.* Maintaining library of writing samples and showreels.* Develop editorial judgment and skills by supporting the editorial team with current developments.* Tracking all projects on the slate and any new developments.* Organising materials and ideas for development initiatives - brainstorms, away-days, workshops etc.
  • Switch Creative
    Filmmaker
    Switch Creative Aug 2019 - Present
    China
    《Skate Our Soul》Released 2020 -Tencent Platform《On Your Mark》Released 2021 -Collected RMB105M Box OfficeFilm Assistant DirectorKey Responsibilities: • Reporting to film director in producing drama and movie by Wajijiwa (Skate Our Souls) & MaoYan (Movie-On Your Mark) respectively, China leading production companies. • Assisting director from pre-production including script development, film production and post-production on Editing, Computer Graphic and Music Composing Coordination.
  • Coffee And Cigarettes Limited
    Account Director
    Coffee And Cigarettes Limited Apr 2018 - Present
    London, United Kingdom
    Key Responsibilities: • Reporting to creative director (the owner of the company)• Development of client base in European, North American and Asian territories for film sales/distribution and creative services • Film project development including; script development, casting consultation, sales estimates based on pre-sale MGs, festival and sales strategy and distribution model consultation • Film trailer production• Film poster design conception and management of project designers • Management of the production of film sales packs and assistance with brokering of UK and North American distribution deals and placement of films with International Sales Agents
  • Astro
    Brand Management & Marketing, Senior Associate
    Astro Oct 2010 - Jul 2017
    Bukit Jalil
    Key Responsibilities: • Reporting to Senior Assistant Vice President, I have managed over 30 successful campaigns with marketing budget of RM3m+ p/a• To set and effectively manage the allocated budget with promotional campaigns for channels and independent campaigns (lead executor of CNY campaigns - the yearly nationwide celebration events & Hua Hee Dai - the highest rating Chinese channel in Astro)• Liaison with CEO office, TV Promotion Department, Acquisition Department, Public Relations Department, Production Department, Programming Department and Regional Sales Offices• Management of numerous external supply agencies including Media Agency, Creative Agencies and Event Organizers for planning, buying, design, editing, print (and rates negotiation)• Conception, creation, management and execution of multi-record-breaking, innovative above and below-the-line trade and consumer marketing campaigns for marketing campaigns such as Happy Dragon CNY Campaign in 2012, attracted more than 10k public to participate in the MV, broke the record of highest number of audience involvement in the nationwide campaign• In charge of Brand Management & Marketing to meet KPI on ratings, audience engagements and social media presence (the highest advertising profit Chinese channel in Astro)• Created the box office record with innovative and effective movie marketing strategy (2013-2015) – Malaysian Top Grossing & award-winning films “Ola Bola” and “The Journey” (Malaysia Book of Record 2014) • Created and lead the team of 35 committees for School Edition Campaigns (2013-2017) – A nationwide CSR program to develop independent high-school students’ interest in media industry. Build a team of more than 550 students from 55 (90%) independent secondary schools with over 300,000 student awareness and high exposure on TV. Developed a close relationship with secondary school’s headmasters and teachers
  • Better Event Management
    Advertising Account Manager
    Better Event Management Oct 2009 - Sep 2010
    Petaling Jaya
    Key Responsibilities:• Coordination of sponsorship activities • Development of client base and relationship management • Media planning, rate negotiation and booking • Artwork direction • Management of client requirements for event management
  • Redhot Media Pte Ltd
    Account Executive
    Redhot Media Pte Ltd May 2008 - Jul 2009
    Key Responsibilities:• Client account servicing • New client acquisition and client base management • Meeting the company’s target in media sales • Media planning, rate negotiation and booking based on client’s budget• Closing and managing client’s payment based on company’s payment term
  • Media Prima Berhad
    8Tv Chinese Public Relations
    Media Prima Berhad Jan 2008 - Apr 2008
    Bandar Utama, Selangor
    Key Responsibilities: *Assisting PR and Communication Department in daily routine, media clipping, press release and event execution.
  • Astro Radio
    Marketing And Promotions Assistant
    Astro Radio Jan 2006 - Sep 2006
    Bukit Jalil, Kuala Lumpur
    Key Responsibilities:*Reporting to Marketing & Promotion Executive of MY FM and Lite & Easy Radio Stations.*Handling listeners contest, prizes and interactions.*Handling weekly, monthly and yearly events of both radio stations.

Sabrina Tan Skills

Media Planning Marketing Digital Media Sponsorship Advertising Marketing Strategy Crm Market Planning Integrated Marketing New Business Development Positioning Social Media Marketing Online Advertising

Sabrina Tan Education Details

Frequently Asked Questions about Sabrina Tan

What company does Sabrina Tan work for?

Sabrina Tan works for Switch Creative

What is Sabrina Tan's role at the current company?

Sabrina Tan's current role is Film Development and Script Writer.

What is Sabrina Tan's email address?

Sabrina Tan's email address is sa****@****ail.com

What schools did Sabrina Tan attend?

Sabrina Tan attended London Film School, University Of Exeter, Taylor's University, Tunku Abdul Rahman University College, London Film School.

What are some of Sabrina Tan's interests?

Sabrina Tan has interest in Sewing, Drawing And Reading.

What skills is Sabrina Tan known for?

Sabrina Tan has skills like Media Planning, Marketing, Digital Media, Sponsorship, Advertising, Marketing Strategy, Crm, Market Planning, Integrated Marketing, New Business Development, Positioning, Social Media Marketing.

Who are Sabrina Tan's colleagues?

Sabrina Tan's colleagues are Ash Stevenson, Jair Otoya Bazán, Gareth Molan, Tom Clark.

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