Sabrina Watkins, Mba, Cpc

Sabrina Watkins, Mba, Cpc Email and Phone Number

Strategic Relationship Builder | Partner Development Expert | Certified Professional Coach | Speaker @ Bezos Academy
Sabrina Watkins, Mba, Cpc's Location
Dallas-Fort Worth Metroplex, United States, United States
Sabrina Watkins, Mba, Cpc's Contact Details
About Sabrina Watkins, Mba, Cpc

Accomplished strategic cause and partnerships marketer with 20+ years of progressive professional experience. Proven achievements in Strategic Planning, Business Development, Account Management, and Partnership Marketing. I have a strong track record in successfully managing complex, cross-functional projects and excel at managing relationships internally and externally. Additional skills include:Contract NegotiationsSearch Engine MarketingSpeech AnalyticsLoyalty MarketingProduct ManagementFrequent Flyer ProgramPartner MarketingCustomer SegmentationCross-departmentalProduct Development

Sabrina Watkins, Mba, Cpc's Current Company Details
Bezos Academy

Bezos Academy

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Strategic Relationship Builder | Partner Development Expert | Certified Professional Coach | Speaker
Sabrina Watkins, Mba, Cpc Work Experience Details
  • Bezos Academy
    Partner Account Management Director
    Bezos Academy Nov 2023 - Present
    Seattle, Wa, Us
  • Bezos Academy
    Regional Partnership Development Leader
    Bezos Academy Sep 2021 - Nov 2023
    Seattle, Wa, Us
  • Serve Denton
    Board Member
    Serve Denton Jan 2023 - Present
    Denton, Texas, Us
  • Tending Habits, Llc.
    Founder
    Tending Habits, Llc. Apr 2018 - Present
  • Susan G. Komen
    Senior Director, Corporate Partnerships
    Susan G. Komen Nov 2020 - Sep 2021
    Dallas, Texas, Us
    Lead a team of 6 Account Managers responsible for the stewardship and growth of existing National Corporate Partnerships. Direct account management strategy and consistently drive year-over-year revenue growth. Support skillset growth and career development for direct reports.
  • Susan G. Komen
    Director - Corporate Partnerships
    Susan G. Komen Feb 2018 - Nov 2020
    Dallas, Texas, Us
  • Viasat Inc.
    Senior Account Manager, Commercial Mobility
    Viasat Inc. Aug 2016 - Feb 2018
    Carlsbad, Ca, Us
    Cultivates and manages ongoing business interactions with ViaSat's largest global airline customer. Maintains account interactions throughout the account life cycle, including addressing changes in scope for existing deployments and searching for opportunities to expand product offerings. - Gain insights into customer business strategy and plans; consult on business directions where appropriate - Identify 360º account personnel and cultivate relationships - Assess customer needs, determine fit for product offerings, and characterize sales opportunities for internal teams - Assess, prioritize and document market and customer requirements for services - Develop and execute sales campaign(s) for given service(s)/solution(s); including negotiations of opportunity requirements, pricing, delivery, etc. - Develop unsolicited proposals and RFI/RFP responses - Provide ongoing account management - opportunity pipeline management, order/fulfillment oversight, escalation point for critical issues
  • Viasat Inc.
    Product Manager
    Viasat Inc. 2015 - 2016
    Carlsbad, Ca, Us
    Product Management responsibilities for the highest revenue generating product line for ViaSat's consumer internet division. Previously responsible for managing monthly Direct Mail campaigns, including developing targeting/creative strategies and post-campaign analysis, as well as other content marketing and affiliate marketing programs.• Manage and drive the development of product plans for the Exede consumer satellite internet product• Oversee the monthly direct mail campaigns, including developing strategy and post-campaign analysis• Manage and maintain the Affiliate Marketing pay-per-call program consisting of several individual and network publishers • Created a comprehensive content database to help support and drive the organization’s content marketing efforts
  • American Airlines
    Manager Of Strategic Partnerships, Customer Insights & Loyalty
    American Airlines Apr 2011 - Aug 2014
    Dallas-Fort Worth, Texas, Us
    - Developed strategic partnerships with third-party brands that complemented the iconic brand of American Airlines - Successfully launched two partnership agreements with celebrity chefs that resulted in an improved inflight dining experience and positive customer feedback - Coordinated a multi-channel marketing campaign with a major publishing house - Provided guidance to internal departments on the value of customer access within various company-owned marketing channels
  • American Airlines
    Manager, Ad Operations
    American Airlines Feb 2010 - May 2011
    Dallas-Fort Worth, Texas, Us
    - Led a team of four analysts and two contractors responsible for the execution of various Advertising campaigns worth over $3 Million - Worked across departments to develop third-party advertising guidelines to limit risk to internal products and programs - Monitored creative to ensure quality and consistency between advertising messages and other corporate initiatives and strategies
  • Ge Money
    Lifecycle Marketing Manager - Ebusiness
    Ge Money Aug 2007 - Mar 2008
    Norwalk, Ct, Us
    - Managed the online consumer credit card application website for the JC Penny credit card portfolio - Developed programs and initiatives to increase the number of applications and improve approval rates
  • Americanairlines Vacations
    Director Of Interactive Marketing
    Americanairlines Vacations May 2006 - Aug 2007
    - Managed a team of analysts responsible for web content on AAVacations.com and marketing/business unit oversight of the car and hotel booking application on AA.com- Improved care and hotel booking conversions by implementing customer reviews and customer promotions- Led effort to develop a new look and feel for the consumer facing website- Created key consumer messages to be used in all interactive marketing initiatives
  • American Airlines
    Sr. E-Commerce Product Marketing Analyst
    American Airlines Nov 2004 - May 2005
    Dallas-Fort Worth, Texas, Us
    - Managed two major vendor relationships and direct strategy for multi-million dollar online advertising budget - Optimized online buy to achieve and exceed click-thru rate and ROI goals - Created the AA.com marketing strategy for cross-channel integration of AA.com into traditional advertising, online advertising and search - Developed and executed marketing plans for new products and enhancements on AA.com, including creating copy points for various messaging channels - Led strategy to optimize AA.com’s natural search ranking
  • American Airlines
    Sr. Product Manager - Inflight Entertainment
    American Airlines Jan 2003 - Nov 2004
    Dallas-Fort Worth, Texas, Us
    - Developed solutions for future in-flight entertainment systems - Prepared packages to communicate overall product strategy and project status to Executive Committee - Worked with Purchasing and Engineering departments to create and issue RFPs to various suppliers - Tracked the status of projects to ensure consistency with the overall entertainment strategy

Sabrina Watkins, Mba, Cpc Skills

Marketing Strategy Strategy E Commerce Strategic Partnerships Marketing Strategic Planning Contract Negotiation Management Online Advertising Product Marketing Interactive Marketing Advertising Sem Digital Marketing Seo Product Management Project Management Cross Functional Team Leadership Leadership Analytics Integrated Marketing Online Marketing Competitive Analysis Multi Channel Marketing Market Planning

Sabrina Watkins, Mba, Cpc Education Details

  • Florida Agricultural And Mechanical University
    Florida Agricultural And Mechanical University
    Marketing

Frequently Asked Questions about Sabrina Watkins, Mba, Cpc

What company does Sabrina Watkins, Mba, Cpc work for?

Sabrina Watkins, Mba, Cpc works for Bezos Academy

What is Sabrina Watkins, Mba, Cpc's role at the current company?

Sabrina Watkins, Mba, Cpc's current role is Strategic Relationship Builder | Partner Development Expert | Certified Professional Coach | Speaker.

What is Sabrina Watkins, Mba, Cpc's email address?

Sabrina Watkins, Mba, Cpc's email address is sabrina.watkins@aa.com

What is Sabrina Watkins, Mba, Cpc's direct phone number?

Sabrina Watkins, Mba, Cpc's direct phone number is +181793*****

What schools did Sabrina Watkins, Mba, Cpc attend?

Sabrina Watkins, Mba, Cpc attended Florida Agricultural And Mechanical University.

What skills is Sabrina Watkins, Mba, Cpc known for?

Sabrina Watkins, Mba, Cpc has skills like Marketing Strategy, Strategy, E Commerce, Strategic Partnerships, Marketing, Strategic Planning, Contract Negotiation, Management, Online Advertising, Product Marketing, Interactive Marketing, Advertising.

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