Sara B. Email and Phone Number

Build reports, Power BI dashboards and ad hoc requests using various ETL and data modeling tools such as Alteryx and Power BI.Assess and correct data with a focus on cleanliness, issue prevention and quality improvement.Serve as point of contact for reporting and data interpretation for marketing department and senior leadership.Leverage performance and investment data across channels to understand marketing effectiveness, target audiences, campaign health, leads, qualification, opportunities, pipeline, and revenue.Identify pivot points during campaign and lead funnel progression.Cross-functionally collaborate to develop processes, requirements, and deliverables to increase reporting capabilities.Prioritize and manage website development change requests regarding tracking and analytics.Assess and implement APIs to link disparate data sources for reporting purposes.Onboard, train, educate, and empower new analysts.

Monitor economic and political factors influencing educational climate and trends.Investigate alternative and emerging sources of data to enhance reporting accuracy and effectiveness.Partner with cross-functional team members to develop automated client feedback reports for monitoring and optimizing digital campaign lead performance.Support sales and executive team through providing strategy-related analysis such as program viability and competitive market demand.

Developed and implemented company-wide dashboards for daily productivity, revenue, profit, and sales metrics tracking for use by president, executive team, and 60+ sales personnel.End-to-end development of tools for tracking 200+ assets in 3 lines of business within 10 markets.Create and manage distribution of lead generation, sales, and marketing KPI reports to inform intervention strategies and refine predictive analytics methods.Ad hoc and monthly reporting of division, market, and company financial health trends.Responsible for monitoring individual revenue and profit progess for sales and production personnel and reconciliation to retain data and reporting integrity.

Conducted in-depth quantitative and qualitative research and provided internal and external recommendations in support of marketing strategy enrollment and program trends.Presented primary and secondary industry analysis research regarding trends and economic indicators, consumer attitudes and market segmentation and advertising assessment to executives, clients, and senior school administrators.Conducted ad hoc research reports for executive team on strategy-related topics including geographic analysis, competition analysis, market demand, unmet consumer need investigation and product feature preferences.Provided recommendations to substantiate all marketing strategies and materials.

Analyzed and merged qualitative and quantitative data sets to realize areas of unsatisfactory student outcomes, resulting in interventions and improved processes.Managed project scope under evolving requirements to meet 300+ project deadlines.Independently executed multi-objective studies using data stores from business intelligence, technical support and numerous internal and external software teams.Drew meaningful associations between seemingly disparate data sets to increase student grades and retention.Delivered dozens of ad hoc reports monthly, in timely fashion.Constructed surveys which were viewed by 300,000+ clients and employees.Wrote, edited, and presented Programmatic Assessment Notebook to maintain HigherLearning Commission accreditation.Created all hierarchy and workflow approval documents to improve productivity and efficiency for curriculum development department.

Conducted trainings and assisted students and parents on Title IV and private funding processes.Monitored student attendance, academic and enrollment process to ensure that students comply with University and federally-mandated policies and procedures.Exceeded monthly company enrollment and retention standards by 53-80%.Participated and assisted in resolving student complaints to ensure timely resolution.Reviewed transcripts during the initial interview and counseled students on application.Conducted activities necessary for proper advisement of undergraduate and graduate students.

Transcribed and edited documents from audio tapes to be filed for research.Performed general office organizational duties, filing and payroll tracking.Correctly archived audio tapes, reports and transcriptions in physical and electronic files.