I am responsible for driving the overall digital marketing strategy and execution for the organization. I have built and conceptualized comprehensive digital marketing campaigns utilizing various channels such as Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads.I have led the development and implementation of customer audience creation strategies to target specific demographics and ensure maximum reach and engagement. I have also successfully implemented SI, MI, and IFS strategies to optimize the conversion funnel and improve customer acquisition and retention.I have conducted RFM analysis to identify high-value customers and develop personalized marketing initiatives to increase their lifetime value. Additionally, I have utilized scroll depth analysis to improve website user experience and conversion rates. In order to track and analyze the effectiveness of our campaigns, I have consistently utilized Google Analytics 4 and Google Tag Manager to gather valuable insights and make data-driven decisions. I have also specialized in custom UTM creation to accurately track the performance of each marketing channel and campaign.One of my key achievements as a Digital Marketing Manager is conducting in-depth analysis of the "lpurl" parameter to understand user behavior and improve the overall conversion rate. This analysis has led to significant improvements in customer engagement and conversion rates.In terms of skillset, I possess a strong knowledge and proficiency in Google Ads, Google Analytics 4, Google Tag Manager, Facebook Ads, Twitter Ads, and LinkedIn Ads. I am highly experienced in ROI-driven digital marketing strategies and possess excellent analytical and problem-solving skills.Overall, as the Digital Marketing Manager at Merlin Group of Companies, I have played a vital role in driving the organization's digital marketing efforts, resulting in increased brand visibility, customer engagement, and revenue growth.

As Assistant Manager of Digital Marketing at Merlin Group of Companies, I have been responsible for leading and driving the Google Ads and Facebook ad management strategies for our residential and commercial projects. One of my key responsibilities was to build and conceptualize effective campaigns that focused on lead generation, brand awareness, traffic generation, display marketing, video marketing, and remarketing. These campaigns played a significant role in generating a steady stream of leads for our projects, increasing brand visibility, and driving website traffic.I led a team of digital marketers and collaborated closely with other departments to ensure alignment with overall marketing objectives. Through my strategic planning and execution, I successfully drove campaigns that resulted in a significant impact on the company's bottom line.I utilized my skills in data analysis and campaign optimization to continuously monitor and analyze campaign performance. This allowed me to make data-driven decisions and implement necessary changes to optimize campaign outcomes. As a result, we were able to constantly improve our lead generation and conversion rates, leading to increased sales and revenue.Furthermore, I actively managed our Facebook ads, focusing on lead generation, traffic generation, video views, website conversion, and remarketing. By constantly monitoring and refining our Facebook ad campaigns, I was able to effectively engage with our target audience and increase our brand visibility on this platform.Overall, my role as Assistant Manager of Digital Marketing at Merlin Group of Companies required strong leadership skills, strategic thinking, and the ability to drive results. I successfully contributed to the company's growth and played a pivotal role in expanding our digital presence and generating leads for our residential and commercial projects.

I played a pivotal role in driving the success of our online marketing campaigns. From August 2017 to December 2020, I built and managed highly effective Google Ads and Facebook ad campaigns for both our residential and commercial projects.One of my key responsibilities was Google Ads management, where I conceptualized and executed strategies to generate leads, increase brand awareness, drive traffic, and boost display and video marketing for our residential projects. I led the entire process, from campaign setup and optimization to monitoring and reporting.In terms of impact, my efforts resulted in significant lead generation for Merlin Group. I successfully created and implemented strategies that attracted high-quality leads and increased conversions, ultimately contributing to the success of our residential and commercial projects.Additionally, as the Facebook ad manager for Merlin Group, I developed and executed strategies to generate leads, drive website traffic, increase video views, and improve website conversions. I utilized remarketing techniques to target and engage with potential customers effectively.Throughout my tenure, I consistently achieved and surpassed performance targets, improving the overall digital marketing efficiency and effectiveness for Merlin Group. I constantly monitored campaign performance and made data-driven optimizations to ensure maximum ROI.In this role, I also honed my skills in campaign strategy development, analytical thinking, and project management. I developed strong proficiency in utilizing Google and Facebook Ads platforms, as well as other relevant digital marketing tools & software.Overall, my experience as a Senior Digital Marketing Executive at Merlin Group of Companies has equipped me with the knowledge and expertise to create, manage, and optimize successful digital marketing campaigns. I am confident in my ability to drive results and contribute to the growth and success of any organization.

Managed Digital Agencies and digital marketing professionals.Monitored Digital Marketing CampaignsBuild a Result Oriented Digital Marketing StrategyLanding Page Optimization through CROQuarterly Budgeting for Digital Marketing Campaigns

At MAGNE Consulting Private Limited, I built and led a team of digital marketers handling Google Ads for various clients across diverse industries. As Senior Consultant - Digital Marketing Lead from September 2015 to December 2016, my role involved comprehensive website management for our clientele base.Conceptualizing strategic marketing campaigns which drove significant customer engagement was one my major responsibilities in this position. This included Facebook AD Management with keen focus on optimizing content feed based on market trends and consumer insights derived through analytics tools. My skills were refined during this tenure as it entailed getting hands-on experience with advanced SEO techniques, content development strategies and budgeting protocols required for successful campaign execution.With effective leadership qualities I demonstrated at the workplace every day combined with impact-driven approach towards client servicing enabled me to provide notable contributions towards business growth goals while also enhancing brand positioning online avenues over time.

On Page Optimization & ImplementationOff Page Optimization

Managed entire SEO activities for company website only.

Managed entire SEO activities for company website only.

I have managed end to end Search Engine Optimization activities for more than 30 US Law Clients. Managed team of 6 SEO executive. Used different Reporting Tools like Raven and Advance Web Ranking.