Part of the ever growing MSME sector of the Indian economy with Axis Bank at their SBB Team (Small Business Banking)

Key Responsibilities:• Coordinated branding actives w.r.t. mall branding & influencer marketing for a city store launch in May 2016• Coordinated various BTL activities for the 1st anniversary of the brand - GAP in the capital • Coordinated the designing, production and distribution of new gift cards for stores pan India • Coordinated souring requests for various celebrities & media influencers• Conducted a study on Public Relations and its impact on customer buying behavior as part of academic project

Key Responsibilities:• Planning promotions for the year w.r.t food festivals, CSR events and special workshops• Handling Public Relations for the hotel over various platforms• Associating with various media houses in lieu with hotel space (Banquet, Rooms or Meals) for media space• Managing campaign budgets and project costs while overseeing vendor billing• Campaign execution including delivery and placement of creative material across print, outdoor, point of sale and digital media

Key Responsibilities:​• International Acquisitions; Prepared presentations for the Vice President to acquire new shows from an array of Television networks globally • Social Media Marketing: Assisted in ideation for content generation• Production Coordination: Coordinating shoots, from camera requirement to locations, star cast, make up hair, etc.