• Contributed to the establishment of the first standalone store in the UAE through planogram development/implementation, monthly animation table updates, in-store activities (calligraphy, masterclasses…)• Plan and execute the trade calendar for all retailers (offline and online), FSS and DTC for all three axes of the Shiseido brand (Skincare, Makeup, and Fragrance)• Manage all aspects of temporary animations (design, production, budget, assortment, etc.)• Lead monthly POSM… Show more • Contributed to the establishment of the first standalone store in the UAE through planogram development/implementation, monthly animation table updates, in-store activities (calligraphy, masterclasses…)• Plan and execute the trade calendar for all retailers (offline and online), FSS and DTC for all three axes of the Shiseido brand (Skincare, Makeup, and Fragrance)• Manage all aspects of temporary animations (design, production, budget, assortment, etc.)• Lead monthly POSM distribution for regional countries ensuring availability during brand activations• Develop and oversee planogram execution for all KAs and FSS (three axis)• Prepare monthly analysis reports to evaluate current performance• Forecast novelties, POSM, and VM elements • Work on the upcoming year budget with quarterly re-evaluations Show less

• Planned and executed offline and online trade activations calendar for all three axes of the Shiseido brand (Skincare, Makeup, and Fragrance)• Led monthly POSM split for regional countries and ensured availability during brand activations• Developed pricing strategies for new product launches by conducting competition pricing studies• Managed the implementation of visual merchandising for new store openings and in-mall activations• Monitored and evaluated new launches… Show more • Planned and executed offline and online trade activations calendar for all three axes of the Shiseido brand (Skincare, Makeup, and Fragrance)• Led monthly POSM split for regional countries and ensured availability during brand activations• Developed pricing strategies for new product launches by conducting competition pricing studies• Managed the implementation of visual merchandising for new store openings and in-mall activations• Monitored and evaluated new launches performance in-store and on e-commerce platforms• Prepared monthly retail sales reports and analyzed the performance of skincare and makeup lines (growth factors & top performing SKUs) Show less

• Oversaw the business model of Cerelac, the leading Infant Cereal brand in the Middle East • Worked on medical detailing, influencers campaign, and POSM for the launch of Cerelac Kids in KSA • Managed marketing budget delegations for Cerelac’s yearly activities in all countries in the region (budget split, aligning trade and medical activities)

• Completed the Leo Academy, the leading program created to provide a rigorous learning experience about the insights of the communication industry in a globally acclaimed agency• Developed a campaign for the launch of a new product (chocolate box for gifting occasions) for Mondelez, one of the world’s largest snacks companies• Collaborated with the creative team to design and assemble the gift box packaging • Presented the campaign and findings to the client’s marketing… Show more • Completed the Leo Academy, the leading program created to provide a rigorous learning experience about the insights of the communication industry in a globally acclaimed agency• Developed a campaign for the launch of a new product (chocolate box for gifting occasions) for Mondelez, one of the world’s largest snacks companies• Collaborated with the creative team to design and assemble the gift box packaging • Presented the campaign and findings to the client’s marketing director Show less