Sacha Connor Email & Phone Number

Philadelphia, Pa, Us

Virtual Work Insider prepares people leaders and individual contributors to lead, communicate, collaborate, connect and build culture in hybrid, geographically distributed, and remote teams. Virtual Work Insider has led transformational training programs with clients across many industries, including Toyota, Eventbrite, Vanguard, Under Armour, Sephora, L’Oréal, Optum Healthcare, Highwire PR, Beam Suntory, Raytheon Technologies, and Cisco. Since the launch of the company in late 2018, Virtual Work Insider has delivered over 300 training sessions, executive team workshops, and other speaking engagements on the topics of hybrid, distributed, and remote work – to audiences of 10 to 1,000+. Our most popular customized Virtual Leadership Skills Training Programs include: 1. Virtual Leadership Foundations: mitigating distance bias and creating virtual team norms 2. The Art of Successful Hybrid & Remote Reporting Relationships 3. Driving Culture in Hybrid and Remote Teams 4. Building Influence and Exposure Across Distance 5. Leading Effective & Inclusive Hybrid and Remote Meetings https://virtualworkinsider.com/

Oakland, Ca, Us

- Accountable for the short term and long term business health of a portfolio of brands worth $260M NCS.- Sat on SBU Leadership team to influence business decisions across $1B Home Care portfolio.- Owned integrated marketing plan development across TV, digital, social, PR, and shopper marketing for both general market and Hispanic consumers. - Led business strategy work, along with new brand purpose and positioning development.- Led a “studio” team of 19 specialists across Marketing Communications, Brand Management, Global Insights, R&D, and Sales.

Oakland, Ca, Us

- Accountable for the short term and long term business health of a portfolio of brands worth $200M NCS- Owned integrated marketing plan development across TV, digital, social, PR, and shopper marketing for both general market and Hispanic consumers. - Uncovered a new consumer micro target for Pine-Sol to unlock growth for a declining brand in a growing category. Pine-Sol saw its first share gain in almost 4 years.- Led cross-functional teams to develop the long-term new product pipeline for each brand – includes partnering with Target to launch the first naturally-derived cleaner in pump form (Green Works Pump ‘n Clean), partnering with Dollar General and Family Dollar to expand Clorox Fraganzia into adjacencies. - Managed two Associate Marketing Managers.

Oakland, Ca, Us

- Led the development of a consumer needs focused 5 year innovation strategy to create a pipeline to drive 3 points of growth from innovation across the $870M NCS Home Care business.- Developed dozens of new product concepts for qual and quant consumer testing- Led the marketing plan creation, P&L and business case development, pricing reco, and packaging development for the commercialization of new product launches worth >$20M INCS.- Led a team in the front end exploration of consumer needs and macro trends to fill new product pipeline.- Repositioned successful Latin American Clorox fragrance brand (Poett) against the US Hispanic Consumer. Clorox Fraganzia hit Project Year 3 projections in 1st year and is now a platform for growth with Dollar General and Family Dollar.- Launched platform of Clorox equity cleaning products with Spanish dominant labeling targeted at the low acculturated US Hispanic Consumer, leveraging insights from Clorox Mexico.- Managed two Associate Marketing Mangers.

•Founded and led this Employee Resource Group with the objective of helping Clorox to succeed in an increasingly decentralized work environment by empowering and enabling a mobile workforce • Directly influenced Clorox Corporate People and Culture Strategy through meetings with the CEO and Clorox Executive Committee.• Led a steering committee that provides virtual work resources for a membership of 750+ global Clorox employees• Panel Speaker at 2016 TRaD Works Forum on Employee Resource Groups for Remote Workers and 2018 Future of Work Conference on Designing for Virtual Work

Oakland, Ca, Us

• Responsible for $20M marketing budget that helped drive 2 years of record sales to $200M NCS.• Led the development of Brita brand strategy and new brand architecture/DNA• Drove the development of Brita’s Integrated Marketing plan (FilterForGood) that included: - Being on the cutting edge of social media for Clorox – first Clorox Facebook and Twitter programs - Starting the Brita Music Strategy – partnered with Dave Matthews Band, Pandora, U2, Lady Antebellum - Partnering with the Sundance Film Festival to eliminate 50,000 bottles of water - Developing new TV advertising• Owned “little i” innovation – launched Brita colored pitcher series which became top sellers at Target.• Managed a team of three Associate Marketing Managers.

Oakland, Ca, Us

• Marketing and sales responsibility for 8 Clorox brands across Costco, Sam’s Club, BJ’s, Home Depot, Lowe’s, Family Dollar and Dollar General totaling $230M NCS. During tenure, sales increased by +8% vs YA.• Owned channel-specific innovation for Costco and Home Depot, including Kingsford Competition Briquettes, Hidden Valley HomeStyle Ranch dressing, KC Masterpiece Competition Style barbecue sauce, Brita Vintage Pitcher (highest selling pitcher at Costco), and innovative Cat Litter packaging.• Managed team of four across Marketing, Sales, and Product Supply.

Oakland, Ca, Us

• Led team to launch refrigerated ranch dressing with a 60/40 win vs leading competitor, custom packaging design, and integrated marketing campaign.• Developed advertising strategy and campaign with the highest efficiency score in history of Hidden Valley advertising.

Oakland, Ca, Us

- Launched new packaging graphics and bottle shape that was better aligned with consumer target.- Launched two improved formulas and recommended long term pipeline of line extensions.- Owned monthly share and consumption topline reports.

San Francisco, California, Us

• Liaison between the agency and clients: AT&T Wireless, Adobe Systems, Marin Cancer Project.• Collaborated with Account Planning, Media, and Creative teams to develop media and creative strategies.• Performed Junior Account Planner role: set-up focus groups; contributed to screeners, discussion guides, and debriefs; and provided feedback to client’s quantitative research proposals and findings.• Oversaw photo shoots, pre-production, and monitored production schedules for broadcast and print.

Radnor, Pa, Us

Interacted extensively with a variety of B2B and B2C clients to manage Traditional Advertising, Interactive, Production, Media, PR, Advertising Strategy projects and new business proposals.

Norwalk, Ct, Us

Bachelor Of Science (B.S.), Marketing Major, Communications Minor

Executive Education Certificate Program, Supply Chain Management And Leadership