Luiz Sacha Cunha Email and Phone Number
www.cdwines.com.brwww.nextwineco.com*** You can also see my profile in PORTUGUESE ***• +20 years of professional experience in the insurance market, services and financial products, with a career initiated in the Technical area and large background in the Commercial area, as Hunter and Farmer positions;• Consulting and management of New Business and Products, • Knowledge of several branches of action, in a management level especially in the segment of Mass Insurances (Affinity Groups), with a large portfolio involving Life products and others, Bancassurance, Extended Service Contracts (white and brown lines) and Extended Warranty for Automobiles (Vehicle Service Contracts). • Business development in projects related to loans, credit cards and other payments • Specialized in Consulting Sales Strategy, CRM processes and Direct Marketing Programs• Expertise in the automotive industry, focused in financial services/products, training and F&I.• Acquired experience in the investment market (Private Banking), in the relationship with investors.• Strategy, Sales and Market Development - Knowledge in Steel Pipes and Fittings, heavy industry, relationship to EPC’s and local partners.• New Businesses and Channels, into the wine local market> Specialties: Sales Strategy | Marketing and Business Intelligence | Market Development> Start Up's highly experienced through some companies
California Dreaming Wines
View- Website:
- vinhosdacalifornia.com.br
- Employees:
- 5
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Diretor Geral | Cone SulCalifornia Dreaming WinesState Of São Paulo, Brazil -
Managing Director | South ConeCalifornia Dreaming Wines Apr 2022 - PresentSão Paulo, Brasil -
Sales DirectorCalifornia Dreaming Wines Feb 2020 - Mar 2022São Paulo, Brasil -
New Business DirectorSuhai Segurança Pessoal Nov 2017 - Sep 2018São Paulo Area, BrazilSmall Brazilian Security Company - Personal and Corporate fields ▪ Reported to the CEO, led a small team. Responsible for sales strategy, new business development into the Personal ans Corporate Security portfolio in the cities of Sao Paulo and Rio de Janeiro▪ Marketing and all related to branding and positioning – Sales brochures and presentation, social midias and Incentive Campaigns (endomarketing) ▪ Stategic partnerships development – related markets to target clients (ex… Show more Small Brazilian Security Company - Personal and Corporate fields ▪ Reported to the CEO, led a small team. Responsible for sales strategy, new business development into the Personal ans Corporate Security portfolio in the cities of Sao Paulo and Rio de Janeiro▪ Marketing and all related to branding and positioning – Sales brochures and presentation, social midias and Incentive Campaigns (endomarketing) ▪ Stategic partnerships development – related markets to target clients (ex. Armor companies) and enlargement of new Security consulting firms – bringing a new perspective and new business channels for opps Show less -
Sales DirectorBueno Wines Aug 2016 - Nov 2017São Paulo Area, BrazilNew Business Director from Aug, 16 to Feb, 17Small Brazilian winery – 25 employees ▪ Reported to the General Manager, led eight representatives in the country, managing a brazilian and an italian portfolio of wines▪ In charge of new niches and sales channels, commercial rules ans pricing, the regional expansion (on trade e off trade) and the on-line sales (website)▪ Relationship and management of PR (Public Relations), involving the sports presenter (TV) Galvão… Show more New Business Director from Aug, 16 to Feb, 17Small Brazilian winery – 25 employees ▪ Reported to the General Manager, led eight representatives in the country, managing a brazilian and an italian portfolio of wines▪ In charge of new niches and sales channels, commercial rules ans pricing, the regional expansion (on trade e off trade) and the on-line sales (website)▪ Relationship and management of PR (Public Relations), involving the sports presenter (TV) Galvão Bueno.▪ Development and implementation of the corporate segment and distribution, including events ▪ Establishment of partnerships and stategic channels – related markets to target clients (ex. Golf Clubs) Show less -
Insurance Director | Products, Partnerships And Business ChannelsFontes Promotora Jan 2015 - Dec 2015Florianópolis, Santa CatarinaFinancial Institution (credit and loan distribution), 15 branches | HQ in Florianópolis (SC) Position: Insurance Director Reporting to General Director• Responsible for all business model and strategy of the Insurance business in the whole country• Conception and development of new insurance products, driving to positioning, profit and organic growing in the local marketing• Management of new distribution channels , such as telemarketing and internet… Show more Financial Institution (credit and loan distribution), 15 branches | HQ in Florianópolis (SC) Position: Insurance Director Reporting to General Director• Responsible for all business model and strategy of the Insurance business in the whole country• Conception and development of new insurance products, driving to positioning, profit and organic growing in the local marketing• Management of new distribution channels , such as telemarketing and internet (e-commerce)• Relationship with partners – negotiation with insurance companies (products and contracts), third part companies (assistance companies) and IT companies; commuter• System structure for all insurance chain (sales and after sales) and e-commerce involving an website development and Social Media Strategy, a B2B2C model• Marketing – all actions involved in insurance matter, such as communication, incentive campaigns and branding• Negotiation and Implementation of the corporate health planwww.fontespromotora.com.br Show less -
South America, Sales And Marketing Executive ManagerCta Brasil May 2011 - Apr 2014São Paulo, Sp, BrasilRegional and Commercial Office - Distribution of Steel Pipes and FittingsPosition: Marketing, Sales and Market Development Manager - South AmericaReport: General Director (Brazil)• Set up and development of Sales Dept., in South America, including business model, strategy and processes • Knowledge in several materials such as carbon steel, low alloy, stainless steel and special alloys• Start-up and Spread throught the related markets (O&G, Mining, Energy… Show more Regional and Commercial Office - Distribution of Steel Pipes and FittingsPosition: Marketing, Sales and Market Development Manager - South AmericaReport: General Director (Brazil)• Set up and development of Sales Dept., in South America, including business model, strategy and processes • Knowledge in several materials such as carbon steel, low alloy, stainless steel and special alloys• Start-up and Spread throught the related markets (O&G, Mining, Energy, EPC’s, others) and press releases, being also in charge of Marketing actions and department • Prospection and fishing of potential companies, since maping opportunities and businesses to sales final negotiations (closed orders)• Plan and organize regular travels to the main business cities, like Rio de Janeiro, Belo Horizonte, Ribeirão Preto, etc• CRM to existing clients and potential businesses• Building partnerships with companies (like Distributors), for enhacing results• Report and manage results to HQ (Italy)• Lotus Notes userwww.ctaspa.com Show less -
Sales ManagerAon Jun 2009 - Jul 2010São Paulo, Sp, BrasilPosition: Sales Manager Reporting to the CCO • To continue on Business growing, I developed and explored the Aon Risk portfolio for Businesses in Mass Insurance and Affinity Programs, driven to customers of B2B2C chain • Developed new products and sales opportunities to new business channels - responsible for Retail and other businesses, focused on Northeast region.• Responsible for closing and start up of a big autodealer group (27 in São Paulo and countryside, 8.000… Show more Position: Sales Manager Reporting to the CCO • To continue on Business growing, I developed and explored the Aon Risk portfolio for Businesses in Mass Insurance and Affinity Programs, driven to customers of B2B2C chain • Developed new products and sales opportunities to new business channels - responsible for Retail and other businesses, focused on Northeast region.• Responsible for closing and start up of a big autodealer group (27 in São Paulo and countryside, 8.000 new cars per month), with car insurance product intelligence and structure• Managed an innovative and affinity solution to deliver property insurance in a mass distributions (250.000 POS's), for single retailers such as restaurants, bars, bakeries, etc and PME market and concept, through internet (e-business) and benefit program (sponsor)• Strategic Consulting, including Business Plan & Sales Strategy development, with multiple products and services - Hunter rule• In both Aon companies worked with Sales Force.com (system of management and results) and Lotus Notes Show less -
Mass Insurance ManagerAon Aug 2008 - May 2009São Paulo, Sp, BrasilAmerican multinational companyPosition: Mass Insurance Manager Reporting to the CCO• In charge of Managing Sales and New Businesses in Mass Insurance Programs, oriented to retail customers, commercial banks, credit card companies, assemblers’ banks and finance companies and all clients and prospects from Aon Risk and Aon Consulting pipelines• Handled the relationship from Aon Risk to Aon Affinity• Responsible for new products and sales opportunities to new business… Show more American multinational companyPosition: Mass Insurance Manager Reporting to the CCO• In charge of Managing Sales and New Businesses in Mass Insurance Programs, oriented to retail customers, commercial banks, credit card companies, assemblers’ banks and finance companies and all clients and prospects from Aon Risk and Aon Consulting pipelines• Handled the relationship from Aon Risk to Aon Affinity• Responsible for new products and sales opportunities to new business channels• Started and managed businesses opportunities with branches and partners of Aon Risk and Aon Consulting Show less -
Insurance ManagerBv May 2007 - May 2008São Paulo, Sp, BrasilBrazilian Financial Company.Position: Insurance ManagerReporting to the Financial Superintendent / Vehicle Commercial Director • Development and Implementation of Insurance products, through the distribution channels of BV (cars, personal loans, pay-roll, CDC and credit cars) and redesign of current businesses;• Concept and implementation of VCS (Votorantim Corretora de Seguros), and its managing new commission system for Sales people. The managing system was also… Show more Brazilian Financial Company.Position: Insurance ManagerReporting to the Financial Superintendent / Vehicle Commercial Director • Development and Implementation of Insurance products, through the distribution channels of BV (cars, personal loans, pay-roll, CDC and credit cars) and redesign of current businesses;• Concept and implementation of VCS (Votorantim Corretora de Seguros), and its managing new commission system for Sales people. The managing system was also customized (COL) and the dealers managing commission (Mimética website)• Built up the operational and commercial structure• Development and Implementation the Sales Plan and budget, based in three projects:- Credit Insurance (vehicle lines) – rebuilt existing product, including IT needs. Creation of new flows and internal processes (forecast - R$ 450 millions in 05 years)- Direct Marketing – Life Insurance Sales in the “welcome call” process, dropping down operational costs and increasing insurance revenues (forecast - R$ 250 million in 05 years)- Car Insurance – Sales of Car Insurance by BV dealers, financing the insurance Premium with the car financing (contract term). Forecast of R$ 500 million in 05 years• Capitation and achievement of anticipated income of around R$ 50 million (1º sem/08)• Visited and established relations with customers in all the branches and stores owned by the group throughout the domestic territory• Implementation of several activities as field research, pre-identification and development of new products and opportunities for better results• Participated in several incentive campaigns, direct marketing operations, creation and launching of sales and motivational campaigns with the sales team (1400 sales people)• Provided training to different people, from employees to car stores Show less
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Sales ManagerAssurant 2003 - 2007São Paulo, Sp, BrasilAmerican multinational companyPosition: Commercial Manager Reporting to the Commercial Director and President• Managed Sales and New Businesses in the credit life and extended warranty insurance segments, oriented to retail customers, commercial banks, credit card companies, assemblers’ banks and finance companies. • Visited and established relations with customers throughout the domestic territory. Major customers: HSBC, Losango, GE Money, ABN Amro among… Show more American multinational companyPosition: Commercial Manager Reporting to the Commercial Director and President• Managed Sales and New Businesses in the credit life and extended warranty insurance segments, oriented to retail customers, commercial banks, credit card companies, assemblers’ banks and finance companies. • Visited and established relations with customers throughout the domestic territory. Major customers: HSBC, Losango, GE Money, ABN Amro among others.• Managed the entire business process (life cycle): prospecting, product design, negotiation, law (contract), implementation, CRM, analytical management and monitoring of results and renegotiation of businesses, according to needs.• Developed autonomy in the decision of strategic actions.• Developed new products and sales opportunities. • Participated in several incentive campaigns, direct marketing operations, creation and launching of sales and motivational campaigns.• Provided several training sessions to Sales Teams from Banks and Dealerships, regarding Insurance Products• Participated actively in important businesses, especially:- Responsible for the initial businesses related to pay-roll life insurance in the company;- Project of Extended Service Contracts to small store chains (retail), through the Losango POS system. This project was pioneer and attained great technological development and capital integralization, reaching revenues of US$ 1,000,000.00/month;- Closed the first deal with GE Money (financial arm of the group), GE is the major global business partner of Assurant in the sale of Extended Service Contracts of household appliances;- Led Vehicle Service Contracts Project, from conception and scope of project, to the initial phase of implementation in the Brazilian market (automobile dealers, software companies (DMS), specialized workshops and spare parts stores);• Worked with Sales Force.com, system of management and results• Lotus Notes user Show less -
Private BankerLloyds Bank Feb 2002 - Jan 2003São Paulo, Sp, BrasilBritish Investment Bank.Position: Business Development OfficerReporting to the Regional VP • Prospected and maintained customers with Private Banking potential, oriented to the international market (Miami, Switzerland).• Developed relationship with company directors, VP, presidents and shareholders, some appointed by the bank’s corporate area. • Developed daily base relationship with headquarters (US) for local support.• Major products negotiated: stock funds… Show more British Investment Bank.Position: Business Development OfficerReporting to the Regional VP • Prospected and maintained customers with Private Banking potential, oriented to the international market (Miami, Switzerland).• Developed relationship with company directors, VP, presidents and shareholders, some appointed by the bank’s corporate area. • Developed daily base relationship with headquarters (US) for local support.• Major products negotiated: stock funds, stock market investments, trusts and structured operations. • Was the commercial representative of the bank in competitive environments, such as events, congresses and fairs.• Responsible for complete document procedures of these businesses. • Developed direct relations with funds companies. Show less -
Account ExecutiveCigna Jan 1999 - Mar 2002São Paulo, Sp, BrasilAmerican multinational companyPositions: Account Manager and Commercial Assistant Reporting to the Commercial Director • Developed commercial relationship and maintenance of accounts of assembler and finance banks, regarding credit life. Responsible for manage information and results' analysis.• Managed three large company accounts (Banco Fiat, Banco GM and BV – figures of approximately US$ 15 million/year), encompassing constant visits to dealers, with training and… Show more American multinational companyPositions: Account Manager and Commercial Assistant Reporting to the Commercial Director • Developed commercial relationship and maintenance of accounts of assembler and finance banks, regarding credit life. Responsible for manage information and results' analysis.• Managed three large company accounts (Banco Fiat, Banco GM and BV – figures of approximately US$ 15 million/year), encompassing constant visits to dealers, with training and motivational aspects of sales teams. • Developed new products and opportunities (cross-selling).• Prospected new accounts.• Participated actively in the beginning of F&I (Finance and Insurance) operations in the Brazilian market: - First seminar on the issue in the Brazilian market.- Technical trip to the US (NADA/JD Power/dealerships), training and implementing business in Brazil.- Prospected and implemented “BV Financeira”, generating monthly revenues of more than US$ 500,000.00 in the first year. - Traveled to commercial branches throughout Brazil, training many teams for Insurance Sales- Managed CRM, prepared, launched and managed several incentive campaigns with partners.• Participated in the initial insurance sales, e-business (B2C), in Brazil. Developed partnership with WebMotors.• Participated in direct marketing campaign, along with Banco Fiat and its customers. Show less -
Account ExecutiveAllianz Jan 1993 - Sep 1998São Paulo, Sp, BrasilMultinational companyPositions: Account ManagerReporting to the Branch Manager• Provided technical and commercial service to brokers in several areas: automobile, risks, among others.• Opened, regulated and liquidated claims in several areas. • Carried out commercial action in some banks (Banco Cidade, CCF, Citibank and BFB).• Managed the BankBoston account. External commercial services to 12 branches at the time: prospected businesses and visited customers… Show more Multinational companyPositions: Account ManagerReporting to the Branch Manager• Provided technical and commercial service to brokers in several areas: automobile, risks, among others.• Opened, regulated and liquidated claims in several areas. • Carried out commercial action in some banks (Banco Cidade, CCF, Citibank and BFB).• Managed the BankBoston account. External commercial services to 12 branches at the time: prospected businesses and visited customers. Responsible for the implementation of products in bank branches, trained management and monitored results.• Ensured technical and commercial support to branches account managers Show less
Luiz Sacha Cunha Education Details
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Business Administration -
Certified Insurance Broker (Susep) -
Amana KeyLevel 1
Frequently Asked Questions about Luiz Sacha Cunha
What company does Luiz Sacha Cunha work for?
Luiz Sacha Cunha works for California Dreaming Wines
What is Luiz Sacha Cunha's role at the current company?
Luiz Sacha Cunha's current role is Diretor Geral | Cone Sul.
What schools did Luiz Sacha Cunha attend?
Luiz Sacha Cunha attended Pontifícia Universidade Católica De São Paulo, Escola Nacional De Seguros, Amana Key.
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